New York

De Nysschen: 'Don't mess with me'

12:01 am U.S. ET | Oct. 6, 2014

Cadillac's new global chief used a long and, at times, cutting Facebook post to punch back at critics of his plans....
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KEITH CRAIN

Cadillac is making big mistakes

12:01 am U.S. ET | Oct. 6, 2014

Cadillac is an American icon. It is not a German car. It doesn't matter who's running Cadillac or what his background is. Cadillac belongs in Detroit....
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Chevy Trax will start at $20,995 in U.S. debut

11:51 am U.S. ET | Oct. 1, 2014

The 2015 Trax, Chevrolet's seventh small vehicle launched in the past four years, will start at a retail price of $20,995 including shipping, General Motors said in a statement today....
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KC CRAIN

BLOG: Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

11:28 am U.S. ET | Sept. 29, 2014

It seems like GM is missing a big opportunity in moving Cadillac's headquarters to trendy SoHo in New York. I know I'm biased, but I can't think of many cooler places to have a marketing office than Detroit....
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VanDyke says Lincoln's N.Y. agency move is working

12:01 am U.S. ET | Sept. 27, 2014

After Cadillac announced the move of its marketing headquarters to New York, Lincoln's brand chief said setting up a new agency in the city more than two years ago has helped begin to reshape the luxury marque's image....
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EDITORIAL

Cadillac's next move

8:48 am U.S. ET | Sept. 26, 2014

If moving Cadillac headquarters to New York is a substitute for greater investment, it's bound to fail. But if it's the start of a long-term commitment to develop an independent global perspective, Cadillac may flourish in the Big Apple....
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GM says it will move Cadillac headquarters to New York

9:09 am U.S. ET | Sept. 23, 2014

General Motors today confirmed plans to move its Cadillac brand headquarters to New York next year in a move to remake the luxury marque's image and broaden its appeal outside North America....
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Can Cadillac make it in New York?

12:01 am U.S. ET | Sept. 22, 2014

New Cadillac chief Johan de Nysschen confirmed to Automotive News last week that Cadillac is considering relocating some functions to New York. While much is still undecided, at least one function seems sure to get a sizable presence in the Big Apple: marketing....
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