North Carolina

N.C. dealer stays flexible to win Hispanic sales

12:01 am U.S. ET | May 18, 2015

Summary: A North Carolina Nissan dealer builds a sales department to appeal to the growing local Hispanic market. Flexibility is a key to success....
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Sonic to expand initiative piece by piece

12:01 am U.S. ET | March 30, 2015

Sonic Automotive Inc.'s rollout of its customer experience initiative to stores in the Charlotte, N.C., area came slower than expected, in part due to a malfunctioning website. But One Sonic-One Experience is now live at all five Sonic stores in that pilot market, and market share against local same-brand dealerships is rising at three of them....
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