Campbell-Ewald

Cadillac's Ferguson expands exec team to drive growth

12:00 pm U.S. ET | April 12, 2013
Cadillac chief Bob Ferguson is expanding and shuffling his executive team to speed the luxury brand's international growth. Don Butler, head of U.S. marketing since March 2010, has been reassigned as vice president of global strategic development for Cadillac, a newly created position. He continues to report to Ferguson.... Read More »

 

BILL SHEA

'Cadillac deserves better,' says ad veteran Gary Topolewski

11:03 am U.S. ET | March 13, 2013
Detroit advertising industry veteran Gary Topolewski knows a little something about Cadillac's advertising, which appears to be on the verge landing at Campbell Ewald. Topolewski is credited with helping revive the General Motors luxury car brand with Led Zeppelin-pumping television commercials in the early 2000s in a campaign called "Breakthrough."... Read More »

 

GM marketing shakeup may end joint venture that handles Chevy advertising

9:02 pm U.S. ET | March 12, 2013
GM is considering another shakeup in Chevrolet marketing that would end a joint venture created last year between two large agencies to handle Chevy's creative advertising globally. Discussions are underway that would consolidate most of Chevrolet's creative work under Interpublic Group's McCann Worldgroup, one half of the 50-50 venture called Commonwealth that was formed nearly a year ago with Omnicom Group Inc.'s Goodby, Silverstein & Partners, according to a person familiar with the talks.... Read More »

 

GM considering Campbell Ewald for Cadillac ad work

8:02 pm U.S. ET | March 11, 2013
Cadillac is considering naming a longtime General Motors partner, Campbell Ewald, to become its new advertising agency of record in a deal that could be worth about $244 million in media billings annually, sources have told Crain's Detroit Business, an affiliate of Automotive News.... Read More »

 

Zipcar taps ad agency Campbell Ewald, hires new CMO

2:01 pm U.S. ET | Feb. 22, 2013
Hourly car rental firm Zipcar, in the process of getting a new parent company, has selected Interpublic Group's Campbell Ewald, the former longtime Chevy ad agency, as its new global creative and brand strategy agency, the company said in a statement.... Read More »