Campbell-Ewald

Cadillac's fall ad theme: 'Work Hard. Be Lucky'

12:01 am U.S. ET | Sept. 2, 2013
Executives familiar with Cadillac's advertising plans say a major fall advertising campaign from its new agency will use the theme "Work Hard. Be Lucky."... Read More »

 

Ludwig replaced as Campbell Ewald CEO; agency's name changing to Lowe Campbell Ewald

11:25 am U.S. ET | July 9, 2013
Bill Ludwig is out as CEO of advertising agency Campbell Ewald, and the firm is changing its name, corporate parent Interpublic Group said today. Jim Palmer, who had been the agency's chief client officer, replaces Ludwig as CEO of the agency that now will be called Lowe Campbell Ewald.... Read More »

 

Chevy pushes a not-just-tough truck

12:01 am U.S. ET | July 8, 2013
General Motors' biggest advertising launch since its 2009 bankruptcy began last week with a commercial for the 2014 Chevrolet Silverado... Read More »

 

Campbell Ewald CEO Bill Ludwig to leave agency, report says

3:39 pm U.S. ET | June 17, 2013
Bill Ludwig, CEO at longtime Detroit ad agency Campbell Ewald, is stepping down after more than 30 years at the company, executives familiar with the matter said. The agency is expected to tap an internal successor in a matter of weeks.... Read More »

 

GM says Cadillac ad agency pitch was run fair and square

12:32 pm U.S. ET | June 12, 2013
The move of Cadillac's creative account from Publicis Groupe's Fallon in Minneapolis to a new Interpublic Group of Cos. team dubbed Rogue, announced on Tuesday, has prompted numerous questions in the ad world.... Read More »

 

Cadillac taps Interpublic team, including Campbell-Ewald, to handle global creative

11:23 am U.S. ET | June 11, 2013
GM is shifting its Cadillac creative account from Publicis Groupe's Fallon in Minneapolis to a newly formed agency -- Rogue -- created by three units at Interpublic Group of Cos. GM announced the move this afternoon after the news was reported by Advertising Age, an affiliate of Automotive News.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
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