Campbell-Ewald

Cadillac's fall ad theme: 'Work Hard. Be Lucky'

12:01 am U.S. ET | Sept. 2, 2013
Executives familiar with Cadillac's advertising plans say a major fall advertising campaign from its new agency will use the theme "Work Hard. Be Lucky."...
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Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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