Jim Farley

Farley: Lincoln MKZ sales rebound, set record in April

4:21 pm U.S. ET | April 30, 2013
Ford said it sold more Lincoln MKZ sedans in April than in the first three months of the year combined, as the luxury brand began to recover from lengthy production and distribution delays on the car.... Read More »

 

THERE'S AN APP FOR THAT?

Ford wants to see if smartphones can boost fuel economy

12:01 am U.S. ET | April 8, 2013
Ford Motor Co. wants consumers to see how their driving habits affect fuel economy and is offering big bucks to find an entertaining way to do that.... Read More »

 

Ford seeks best real-world mileage measurements

11:31 am U.S. ET | March 27, 2013
Carmakers that figure out the best ways to help consumers measure their real-world fuel economy could enjoy a competitive advantage, Jim Farley, Ford's global marketing chief, said today in a speech at the New York auto show.... Read More »

 

FINAL ASSEMBLY

Move to Ford meant big payday for Jim Farley

12:01 am U.S. ET | Feb. 25, 2013
If the car business were baseball, Jim Farley would be a prime bonus baby. When Ford recruited the marketing whiz from Toyota in 2007, it paid him a hefty signing bonus.... Read More »

 

BRADFORD WERNLE

Farley accumulates fascinating facts over the years

6:11 pm U.S. ET | Feb. 9, 2013
Jim Farley didn't join Ford until November 2007. But Ford's executive vice president of global marketing, sales, service and the Lincoln brand has already amassed a wealth of historical knowledge and trivia about the company and its dealers around the world.... Read More »

 

FINAL ASSEMBLY

Apocalypse wow! on the Bay Bridge

12:01 am U.S. ET | Dec. 3, 2012
Rally car driver Ken Block's outlandish stunts behind the wheel of a Ford Fiesta RS have become YouTube sensations. And he's got a way with words, too.... Read More »

 

Farley, veteran marketer VanDyke will guide and reinvent Lincoln

12:01 am U.S. ET | Nov. 5, 2012
Officially, Jim Farley, Ford Motor Co.'s executive vice president of global marketing, sales and service, will add the title of global leader of Lincoln to his already long list of responsibilities. But now he'll get a major assist from veteran marketer Matt VanDyke.... Read More »

 

Ford names Fields COO, putting him in line to become chief executive

Nov. 1, 2012 15:06 CET
Ford named Mark Fields, president of the Americas unit, as COO, putting him in line to succeed Alan Mulally when he retires no sooner than the end of 2014. The appointment was part of a sweeping overhaul of Ford's executive ranks.... Read More »

 

Ford takes on Toyota Prius in ad campaign for C-Max hybrid wagon

9:35 am U.S. ET | Oct. 4, 2012
Ford, introducing its first hybrid-only model, is targeting Toyota's market- leading Prius in a series of advertisements starting today. The C-Max wagon, a vehicle Ford brought from Europe and equipped with a gasoline-electric propulsion system, arrived in showrooms last month.... Read More »

 

Q&A: JIM FARLEY, GROUP VICE PRESIDENT OF GLOBAL MARKETING, SALES AND SERVICE, FORD

Farley: Technology leadership is major element of Ford's identity

12:01 am U.S. ET | Sept. 17, 2012
Jim Farley, Ford Motor Co.'s group vice president of global marketing, sales and service, can barely contain his excitement about several new models in or coming to Ford and Lincoln showrooms this year: the 2013 Ford Escape, Ford Fusion, C-Max Hybrid and Lincoln MKZ. Farley says these vehicles can transform customer perceptions of the Ford and Lincoln brands and boost sales in the bargain.... Read More »

 

NICK BUNKLEY

'Ford's next top executive': Stay tuned

11:18 am U.S. ET | Sept. 14, 2012
The Detroit Lions have Ford Field. Neighboring Dearborn, it appears, will soon have Fields' Ford. By promoting Mark Fields to COO, Ford Motor Co. would send a clear signal that he is in line to be CEO after Alan Mulally -- try to stay calm here -- retires. Hmm, because everything seems to about marketing these days, I smell opportunity for the folks in the Glass House.... Read More »

 

A plan to tackle Lincoln's 'burden'

12:01 am U.S. ET | Sept. 10, 2012
Seeking to reclaim its relevance by wooing young luxury customers, Ford Motor Co.'s Lincoln brand is preparing to kick off an aggressive marketing campaign at a Nov. 26 music event tied to the start of the Los Angeles Auto Show. The campaign is part of an effort to address what Ford marketing honcho Jim Farley calls "the burden of being Lincoln."... Read More »

 

Ford, Toyota each claim world's best-selling car

Aug. 31, 2012 12:49 CET
Ford and Toyota are each claiming to produce the best-selling car in the world in the first half. The definitions are the key. The Focus was the world's top-selling "single-car nameplate," Ford said.... Read More »

 

Farley: We'll fix MyFord problems

12:01 am U.S. ET | Aug. 27, 2012
Unfazed by Consumer Reports' latest scathing criticisms of the MyFord Touch system, Jim Farley, Ford Motor Co.'s global marketing chief, said the company will not shy away from its commitment to industry-leading technology.... Read More »

 

FINAL ASSEMBLY

Before getting fired, GM's Ewanick got Farleyed

12:01 am U.S. ET | Aug. 13, 2012
A few weeks before Joel Ewanick was ousted at General Motors, CEO Dan Akerson gave his global marketing chief a censure of sorts for a display of public profanity. Akerson forced Ewanick to carry a "Farley" award, named for Jim Farley, the Ford marketing chief who has let a bad word slip now and again.... Read More »