Jim Farley

Lincoln maps out China strategy, sees learning lab for world

5:00 am U.S. ET | April 17, 2014
Lincoln set up a showcase called The Lincoln Space in a busy pedestrian area of central Beijing today to outline its strategy for entering the world's largest auto market. An initial presence of eight dealerships in seven cities this fall will grow to 20 stores by the end of the year.... Read More »


Ford's store, company employees will buzz about Bowl spot

5:47 pm U.S. ET | Jan. 29, 2014
Ford is encouraging its more than 3,000 dealerships and their employees and Ford company employees to help create buzz for an advertising spot scheduled to air before the Super Bowl, and sustain it for several weeks after.... Read More »


Ford's Farley backs down: 'We do not track our customers in their cars'

11:26 am U.S. ET | Jan. 10, 2014
Ford global marketing chief Jim Farley on Thursday retracted comments he made on Wednesday in which he said Ford can track customers to find out when they are breaking the law.... Read More »


2013 L.A. Auto Show

When the Mustang goes global, marketing boss Farley will be in ...

12:01 am U.S. ET | Nov. 25, 2013
To make the point that it has global aspirations for the Mustang, Ford announced last week that the redesigned version marking the car's 50th anniversary will be introduced Dec. 5 in six cities around the globe: New York, Dearborn, Los Angeles, Barcelona, Shanghai and Sydney.... Read More »



Ford Edge concept hints at global utility-vehicle ambitions

12:01 am U.S. ET | Nov. 20, 2013
Ford laid out its vision for the crossover of the future today with a Edge concept, a vehicle with global ambitions and laden with gee-whiz technology including autonomous driving and parking features.... Read More »



Ford Edge concept hints at global utility-vehicle ambitions

Nov. 20, 2013 06:01 CET
Ford said the Edge concept previews the brand's first large upscale SUV for Europe where it will go on sale by 2017.... Read More »


Automobile marketers get people talking

12:01 am U.S. ET | Oct. 14, 2013
Forbes' second annual CMO Influence Study, which purports to name the world's most influential chief marketing officers, is dominated by auto execs.... Read More »


How the new global Mustang arose from soul searching

12:01 am U.S. ET | Aug. 24, 2013
Before Ford decided to take the next-generation Mustang global, the company had to search for the soul of its celebrated nameplate.... Read More »


For Lincoln dealers, fine cheese and Jason Bourne hold key to brand makeover

1:11 pm U.S. ET | June 12, 2013
Ford is spending more than $1 billion to try to resurrect the Lincoln brand and it knows it needs not just better cars, but a luxury car-buying experience that will attract younger, better-educated and wealthier buyers. So it's putting its dealers through training at the Lincoln Academy, where they raise their consciousness and sharpen their senses with exercises including sampling cheese.... Read More »


A small(er) Ford crossover for U.S.?

12:01 am U.S. ET | June 2, 2013
Ford has developed a smaller, Fiesta-based crossover called the EcoSport in Brazil for global markets. Now executives are hinting that it may bring the EcoSport to the United States.... Read More »


Lincoln predicts a record May for MKZ, but not for brand

3:19 pm U.S. ET | May 31, 2013
After a problem-plagued launch of the 2013 MKZ, Lincoln executives say the product pipeline is filling and the business is beginning to find normal levels.... Read More »


Ford small SUVs going global in bet that growth continues

9:54 pm U.S. ET | May 29, 2013
Ford, which helped spur the SUV boom of the 1990s, is rolling out smaller SUVs to more markets worldwide, betting that growth of recent years will continue.... Read More »



Why Infiniti, Lincoln face the same challenge

2:51 pm U.S. ET | May 22, 2013
The luxury marque hasn't lived up to its dreams. In fact, there was talk that its parent company might kill it. Now with a dynamic new leader, it's trying to build buzz with a more exciting lineup.... Read More »


Farley: Lincoln MKZ sales rebound, set record in April

4:21 pm U.S. ET | April 30, 2013
Ford said it sold more Lincoln MKZ sedans in April than in the first three months of the year combined, as the luxury brand began to recover from lengthy production and distribution delays on the car.... Read More »


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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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