FordDirect

Reviews can grease or kill deals

5:02 pm U.S. ET | Feb. 8, 2013
Dealers are seeing a steady stream of studies asserting that online consumer reviews influence traffic and sales at dealerships. FordDirect, a vehicle shopping site for Ford buyers, found after surveying 1,124 new- and used-car buyers in December that consumers tend to steer away from dealerships with negative reviews and want dealers to respond to reviews good or bad. A recent DealerRater study reached similar conclusions.... Read More »

 

BEST PRACTICES

FordDirect frees store's Internet sales whiz to sell

12:01 am U.S. ET | Dec. 10, 2012
This fall, Ken Stoepel Ford-Lincoln signed with the FordDirect Social Media and Reputation Management Service to establish a more effective online presence. Subscribing to a prepackaged reputation management service had another big benefit. It freed ace Internet salesman Michael Rodriguez to spend more time selling cars.... Read More »

 

FordDirect will help dealers manage reputations online

5:49 pm U.S. ET | July 18, 2012
FordDirect, a joint venture between Ford Motor and its dealers, launched a new service to help dealers manage their reputation and social media presence online this week. FordDirect has contracted with Digital Air Strike, a Sunnyvale, Calif., company that helps dealerships create and manage social media content.... Read More »