Internet

Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet....
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Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications....
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Outside companies make inroads with inventory software

12:01 am U.S. ET | Aug. 18, 2014
Independent automotive software companies have begun to recognize the potential for inventory management analytics and now offer their own tools, with a price tag attached....
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Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014
The body of evidence continues to grow that social media are ineffective for selling vehicles....
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BIG DATA PLAN

Ford data crunchers help dealers fine-tune inventory

12:01 am U.S. ET | Aug. 18, 2014
Ford Motor Co. is trying to take the guesswork out of dealership inventory ordering, using advances in big data technology to offer its stores sophisticated recommendations for their orders. Some dealerships are resisting....
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Even millennials bypass social media during car-buying journey

12:30 pm U.S. ET | Aug. 12, 2014
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey....
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Startup CarLister joins rush to digital car-buying

8:00 am U.S. ET | Aug. 8, 2014
DreamWare, a Web development company with ties to eBay, is launching a car-buying and listing Web application today that allows users to shop and list a used vehicle for sale on any digital platform. The company is the latest to join the hotly contested market for digital car-buying and selling platforms....
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Gannett to buy rest of Cars.com for $1.8 billion as part of digital strategy

8:03 am U.S. ET | Aug. 5, 2014
Gannett, the publisher of USA Today, said it would take full ownership of Cars.com and spin off its publishing assets into a publicly traded company as it focuses on its digital businesses....
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Kia aims to take lead on leads

12:01 am U.S. ET | Aug. 4, 2014
Kia Motors America wants to cut its outsize dependence on third-party shopping sites for online sales leads. Now, 80 percent of the online leads Kia sends to dealerships come from third-party vendors or sources other than its retail Web site. Kia wants to reduce the figure to 55 percent....
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BEST PRACTICES

Self-promotion, social media help sell cars

12:01 am U.S. ET | Aug. 4, 2014
Saleswoman Laura Madison markets herself and the brand she sells, Toyota, but not her dealership....
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Targeted digital ads start with car color

12:01 am U.S. ET | July 28, 2014
New York digital marketing company Eyeview is betting that its color-morphing capabilities will trigger an emotional reaction from consumers who spent time researching a vehicle and likely visualized themselves in it. And research shows that vehicle color is a crucial part of the shopping experience....
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AutoNation preps for online sales

12:01 am U.S. ET | July 21, 2014
By Christmas, AutoNation Inc. customers will be able to initiate a vehicle purchase online....
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Credit union backs off ads blasting dealer reserve

12:01 am U.S. ET | July 21, 2014
A Florida credit union has backed off from an advertising and social medial campaign called “Expose the Truth,” which described dealer reserve as an unfair trade practice most consumers don’t know about....
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Automotive News to host dealer conference at NADA

12:01 am U.S. ET | July 21, 2014
Automotive News will host a half-day conference devoted to dealer issues on Jan. 22 in San Francisco at the Hotel InterContinental during the National Automobile Dealers Association convention....
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Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface....
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Shopping sites ratchet up battle against bots

12:01 am U.S. ET | July 13, 2014
Internet bots, nefarious software code masquerading as human Web users, are invading online car shopping sites and skewing traffic and other user data. Distorted data often confounds dealerships that are seeing heavy activity on third-party sites but not receiving a proportionate number of leads....
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Pioneer's advice: 'Build a good Web site and drive traffic to it'

12:01 am U.S. ET | June 30, 2014
John Holt, who is retiring in September as digital marketing chief of ADP Dealer Services, advises dealers to rely less on third-party lead generators....
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JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman....
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Software systems cut wait times -- if they talk

12:01 am U.S. ET | June 16, 2014
Software vendors are helping dealers in the quest for faster vehicle transactions when they are not tripping over each other....
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BEST PRACTICES

Retail group spells out privacy for customers

12:01 am U.S. ET | June 16, 2014
Jeff Wyler, CEO of the Jeff Wyler Automotive Family in Cincinnati, is convinced that dealerships soon will be subject to stricter privacy laws. So he is going extra lengths to inform customers of their rights and explain how the group's 13 dealerships gather and use data....
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Honda sets stage for big push into music-driven marketing

3:00 pm U.S. ET | June 11, 2014
Honda is launching a major music-focused marketing effort to attract younger buyers who increasingly consume media online and on demand. At the heart of the initiative is a new music channel on YouTube.com, called the Honda Stage, where Honda will publish hundreds of videos of live music performances from a variety of artists....
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Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
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Follow GM's recall report Thursday on autonews.com

4:03 pm U.S. ET | June 4, 2014
General Motors CEO Mary Barra will hold a town hall-type meeting with employees on Thursday to share the findings of an internal investigation into why the automaker took so long to recall vehicles with flawed ignition switches....
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Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014
What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
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Motor Trend, Automobile magazines reshaped in consolidation

6:40 pm U.S. ET | May 29, 2014
Source Interlink, the publisher of magazines including Motor Trend, Hot Rod and Super Street, is restructuring its automotive titles under a new branding group called The Enthusiast Network....
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