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DIANA T. KURYLKO

Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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Social isn't selling cars, Acura chief says

12:01 am U.S. ET | Jan. 25, 2015
The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager....
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Reputation.com managing online reputation for Ford dealers

6:52 pm U.S. ET | Jan. 24, 2015
Ford dealers have a new vendor for managing their reputation management and an opportunity, perhaps as early as this summer, to get discounted prices for customer relationship management services. Stacey Coopes, CEO of FordDirect, said the company switched in July from Digital Air Strike to Reputation.com as the reputation management vendor offered to Ford's 3,000 dealerships....
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GM tablet tool aims to lift service revenue

2:00 pm U.S. ET | Jan. 24, 2015
About 1,200 General Motors dealerships have begun using a tablet tool, part of a software program called Service Workbench, that lets service advisers quickly pull up a vehicle's history, whip through an inspection and point out a menu of factory-recommended maintenance items....
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VINCE BOND JR.

Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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BEST PRACTICES

Dealership adjusts as traffic changes course

2:00 pm U.S. ET | Jan. 23, 2015
It used to be that whenever a customer called AutoNation Honda Roseville, the call reverberated around the dealership for anyone to answer, regardless of their specialty....
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LINDSAY CHAPPELL

The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015
One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
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CDK warns of security threat to its older DMS

6:23 pm U.S. ET | Jan. 22, 2015
Dealerships using an older type of dealer management software from CDK Global have been advised by the company to buy a more advanced system because of a data-security threat....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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A bad service review? No need to panic

12:00 pm U.S. ET | Jan. 22, 2015
A cottage industry of vendors has sprung up to help dealers manage the often bewildering world of online reviews. The vendors are adept at intercepting some bad reviews before they are posted....
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ONWARD ONLINE

After decades of store confinement, the F&I office is inching digital

12:00 pm U.S. ET | Jan. 22, 2015
Lou Bregou, a director of operations at Driver's Village in Cicero, N.Y., says he has embraced putting financing tools on the dealership group's e-commerce website. Why not? The features that enable online car shoppers to get firm financing quotes, monthly payment calculations and trade-in values are helping the 16-dealership, 20-franchise group sell vehicles....
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Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015
Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either....
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GUEST BLOG -- JEFF GREEN

Auto show vet longs for toy cars and comes up with thumb drives

2:08 pm U.S. ET | Jan. 15, 2015
My fondest moments covering auto shows, after jostling with my peers at press briefings, have been collecting the swag -- toy cars, clocks, hats, even chairs emblazoned with logos of new models. I'm sorry to report, that era is over....
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BEST PRACTICES

Dealership adjusts as traffic changes course

12:01 am U.S. ET | Jan. 12, 2015
It used to be that whenever a customer called AutoNation Honda Roseville, the call reverberated around the dealership for anyone to answer, regardless of their specialty....
Read More »

 

Chevy energizes show display with large videos, more glitz

1:01 pm U.S. ET | Jan. 9, 2015
Chevrolet will bring new energy and plenty of stories to next week's Detroit auto show with video on massive screens, flashy lighting and upbeat music....
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KAR Auction names Peter Kelly president of new digital group

1:53 pm U.S. ET | Jan. 8, 2015
KAR Auction Services, parent of ADESA, has named Peter Kelly president of its new Digital Services Group, effective immediately. Kelly, 46, co-founded Openlane in 1999 and has been KAR’s chief technology officer since 2013....
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Ford hires ex-GM data whiz to revamp analytics

12:01 am U.S. ET | Dec. 22, 2014
Ford Motor Co.'s hiring last week of a new senior officer illustrates the auto industry's accelerating dive into big data....
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AutoTrader adds dealer reviews

12:01 am U.S. ET | Dec. 22, 2014
Bowing to the popularity of dealer reviews, AutoTrader.com will add those reviews to its website after long resisting them....
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The repo man now hunts on social media

12:01 am U.S. ET | Dec. 20, 2014
Social media is used for more than just keeping up with friends. It's also being used to find people who have defaulted on their auto loans....
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Cars.com cuts 32 Chicago jobs

2:50 pm U.S. ET | Dec. 10, 2014
Cars.com cut 32 jobs last week at its Chicago headquarters in a 2.5 percent headcount reduction that comes just months after it was acquired by media giant Gannett....
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Chevrolet hires ex-Ford social media manager to bolster strategy

1:20 pm U.S. ET | Dec. 1, 2014
Chevrolet, which wants a broader, more consistent social media strategy, has hired former Ford social media manager Craig Daitch....
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Discounts, falling gas prices driving Nov. sales higher

3:30 pm U.S. ET | Nov. 25, 2014
The U.S. auto industry may post its highest November sales volume since 2001, and one forecaster says light-vehicle transaction prices are on pace to reach the highest level ever for a second consecutive month. Year-end clearance sales and the lowest gasoline prices since 2010 are two big factors behind the forecasts....
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Next phase of multiplatform sales? Hold your horses

12:01 am U.S. ET | Nov. 24, 2014
Remarketers, auto dealers and others had hoped to hear at a remarketing conference this month about when the next stage in online multiplatform auction selling would arrive. But when Jay Cadigan, who represents Manheim in conversations with other key players hammering out details of the initiative, was asked about its timeline, he demurred....
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Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
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