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Facebook has the potential to be a major force in used-car sales with a new feature called Marketplace, which eases concerns about dealing with strangers.
Facebook Marketplace ads only appear for vehicles within a 100 miles radius and any deals are likely to be done in person.
When a dealership pays vendors to generate clicks on its advertising, every dollar spent on a click that came from a bot and not a human is a wasted dollar.
Tesla Motor's anticipated electric semi truck helped the company grab first place in Twitter engagement among brands for April, according to ListenFirst Media.
Ford Motor Co.'s annual shareholders meeting, normally held in Wilmington, Del., was held virtually this year for the first time in its 62-year history.
Google's evolving portfolio of marketing options can be a treasure trove for dealers who skillfully wield its tools. But there's a catch.
Dealers can now push live videos to engage customers on the fly through Facebook, Twitter and YouTube, or get fancy with 360-degree videos.
For dealers who want to effectively convert online searches and clicks into on-lot sales, digital advertising is no longer a simple turnkey solution.
YouTube is a titan in the online video space, and it has a commanding role in the marketing strategies of both automakers and dealers.
The Ford EcoSport subcompact crossover won't be in dealerships until early 2018, but it will be in theaters starting Friday.
Automotive News is progressively rolling out an updated “metered” approach to online readership.
Facebook founder Mark Zuckerberg stopped by Ford Motor Co.'s Rouge Complex in Dearborn, Mich., last week as part of his "Personal Year of Travel Challenge."
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