Internet

Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016

Acura General Manager Jon Ikeda is on a learning curve....
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WESLEY WREN

BLOG: Is Toyota turning the Mirai into a mobile network server?

12:45 pm U.S. ET | Jan. 14, 2016

Toyota wants to alleviate the data bottleneck that happens while using a standard mobile network....
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2016 AUTOMOTIVE NEWS WORLD CONGRESS

Auction head urges retailers to see themselves as a consumer's resource

6:30 pm U.S. ET | Jan. 13, 2016

Lead the retail transformation by staying focused on connecting people to the right car, the president of the nation's largest auto auction company says. That means retailers should see themselves as a resource for consumers....
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Shoppers using mobile devices require less hand-holding

12:01 am U.S. ET | Jan. 11, 2016

A Facebook-commissioned study finds that 76 percent of what it calls "mobile-first" shoppers -- those who do most of their research on smartphones and tablets -- know the vehicle they want before heading to a dealership....
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Fiat turns to fans to tell the story

12:01 am U.S. ET | Jan. 3, 2016

Nearly five years after returning to the U.S. market, Fiat is ready to speak to the public through the voices of its owners....
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Chevy places four vehicles in Google most-searched list.

12:29 pm U.S. ET | Dec. 18, 2015

Four of the 10 most-searched vehicles using Google in 2015 were Chevrolet vehicles, including three of the top four....
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BEST PRACTICES

Store gives rapid response, round the clock

12:01 am U.S. ET | Dec. 14, 2015

At Keller Bros. Ford in Pennsylvania, staffers often respond to Internet leads around the clock, seven days a week, and within 5 minutes during business hours. The approach has helped produce record sales for two consecutive years....
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LINDSAY CHAPPELL

BLOG: The phony mask of company websites

9:29 am U.S. ET | Dec. 5, 2015

At what point does the hypocrisy become obvious that the auto industry really doesn't want customers to come calling on the Internet?...
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VINCE BOND JR.

BLOG: It takes 2 to get the full story of Smart's new ForTwo

12:05 pm U.S. ET | Dec. 2, 2015

Smart USA's latest pitch on Instagram for the new 2016 ForTwo is a tag-team effort. While much of the marketing content hitting the social sphere these days is designed for one person to absorb on a mobile device, Smart's campaign is meant for two -- just like its miniature cruiser....
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New CEO says TrueCar must change

12:01 am U.S. ET | Nov. 30, 2015

TrueCar's new CEO, Chip Perry, harbors no illusions about the task he'll face in stabilizing the company and rebuilding bridges with auto dealers....
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Fiat Chrysler launches 3 youth-targeted ads during American Music Awards

11:30 pm U.S. ET | Nov. 22, 2015

Fiat Chrysler Automobiles, in another high-profile advertising move, launched three spots during Sunday night's broadcast of the American Music Awards on ABC....
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Cox moves dealers to Dealer.com from VinSolutions

3:26 pm U.S. ET | Nov. 20, 2015

Dealers using the VinSolutions website will be transitioned to Dealer.com, Cox Automotive said today....
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Cadillac to launch holiday ad campaign for Escalade

4:05 pm U.S. ET | Nov. 18, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago....
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Apple, Google preferred as designers of next in-car infotainment

Nov. 13, 2015 06:01 CET

Car buyers would welcome radio or infotainment systems designed by Apple or Google, according to analysts IHS Automotive....
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Dealership ad agencies find creative ways into NFL advertising game

12:01 am U.S. ET | Nov. 9, 2015

While Hyundai's big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels - even if they don't have massive ad budgets....
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BRADFORD WERNLE

BLOG: Dieselgate? Won't somebody please invent a better name for VW's scandal

11:04 am U.S. ET | Nov. 6, 2015

When Volkswagen’s diesel scandal broke in September, mere nanoseconds elapsed before some journalist typed the dreaded moniker “Dieselgate” onto a keyboard somewhere....
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VINCE BOND JR.

BLOG: For Jaguar Land Rover, latest Bond film is more than special effects

1:04 pm U.S. ET | Nov. 5, 2015

While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity....
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Tesla, Musk shine from free celebrity marketing, but will it last?

1:49 pm U.S. ET | Oct. 22, 2015

Stephen Colbert's glowing report about his Tesla show how the automaker benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Throw in some viral Internet clips, test drives and customer referral programs, and Tesla is able to spend money on developing products instead of on marketing....
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Fiat teams up with Pharrell again for 500X ad

10:24 am U.S. ET | Oct. 16, 2015

Fiat is once again teaming up with a celebrity for its newest ad blitz. In the 30-second TV commercial, Pharrell Williams’ song “Freedom” is played over a montage of people driving 2016 Fiat 500X subcompact crossovers....
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Nissan Teatro for Dayz concept targets social media junkies

12:01 am U.S. ET | Oct. 12, 2015

Nissan will unveil a concept minicar this month at the Tokyo Motor Show in which nearly every conceivable cabin surface is envisioned laminated with touch-screen displays. Dubbed the Teatro for Dayz, the concept anticipates a generation of social media junkies whose members will be getting their driver's licenses after 2020....
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Posting in pink

12:01 am U.S. ET | Oct. 12, 2015

Real men wear pink, tweets Mercedes-Benz USA CEO Steve Cannon, sporting pink Chucks from AutoNation....
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Autobytel buys AutoWeb

5:27 pm U.S. ET | Oct. 1, 2015

Autobytel acquired online search company AutoWeb, the online automotive lead provider said today, expanding its capabilities in directing consumers to dealer and automaker websites....
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VW makes the rounds on late night comedy TV

3:39 pm U.S. ET | Sept. 29, 2015

The VW emissions scandal has proven to be maddening for consumers and dealers and potentially catastrophic to the company's bottom line. But it's also been great fodder for late night comedians....
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Volkswagen brand takes image hit as perception scores plummet

2:16 pm U.S. ET | Sept. 22, 2015

The growing emissions scandal at Volkswagen is starting to harm the automaker's brand image on social media and beyond, although its Audi brand appears to be sheltered some, according to new data....
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Volkswagen TDI owners sound off on Twitter

6:58 pm U.S. ET | Sept. 21, 2015

Jilted owners of Volkswagen TDI vehicles are voicing their displeasure on Twitter after news broke that the automaker used special software to manipulate emissions results for its "clean diesel" lineup going back to 2009....
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