Fiat Chrysler launches 3 youth-targeted ads during American Music Awards

11:30 pm U.S. ET | Nov. 22, 2015

Fiat Chrysler Automobiles, in another high-profile advertising move, launched three spots during Sunday night's broadcast of the American Music Awards on ABC....
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Cox moves dealers to from VinSolutions

3:26 pm U.S. ET | Nov. 20, 2015

Dealers using the VinSolutions website will be transitioned to, Cox Automotive said today....
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Cadillac to launch holiday ad campaign for Escalade

4:05 pm U.S. ET | Nov. 18, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago....
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Apple, Google preferred as designers of next in-car infotainment

Nov. 13, 2015 06:01 CET

Car buyers would welcome radio or infotainment systems designed by Apple or Google, according to analysts IHS Automotive....
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Dealership ad agencies find creative ways into NFL advertising game

12:01 am U.S. ET | Nov. 9, 2015

While Hyundai's big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels - even if they don't have massive ad budgets....
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BLOG: Dieselgate? Won't somebody please invent a better name for VW's scandal

11:04 am U.S. ET | Nov. 6, 2015

When Volkswagen’s diesel scandal broke in September, mere nanoseconds elapsed before some journalist typed the dreaded moniker “Dieselgate” onto a keyboard somewhere....
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BLOG: For Jaguar Land Rover, latest Bond film is more than special effects

1:04 pm U.S. ET | Nov. 5, 2015

While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity....
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Tesla, Musk shine from free celebrity marketing, but will it last?

1:49 pm U.S. ET | Oct. 22, 2015

Stephen Colbert's glowing report about his Tesla show how the automaker benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Throw in some viral Internet clips, test drives and customer referral programs, and Tesla is able to spend money on developing products instead of on marketing....
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Fiat teams up with Pharrell again for 500X ad

10:24 am U.S. ET | Oct. 16, 2015

Fiat is once again teaming up with a celebrity for its newest ad blitz. In the 30-second TV commercial, Pharrell Williams’ song “Freedom” is played over a montage of people driving 2016 Fiat 500X subcompact crossovers....
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Nissan Teatro for Dayz concept targets social media junkies

12:01 am U.S. ET | Oct. 12, 2015

Nissan will unveil a concept minicar this month at the Tokyo Motor Show in which nearly every conceivable cabin surface is envisioned laminated with touch-screen displays. Dubbed the Teatro for Dayz, the concept anticipates a generation of social media junkies whose members will be getting their driver's licenses after 2020....
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Posting in pink

12:01 am U.S. ET | Oct. 12, 2015

Real men wear pink, tweets Mercedes-Benz USA CEO Steve Cannon, sporting pink Chucks from AutoNation....
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Autobytel buys AutoWeb

5:27 pm U.S. ET | Oct. 1, 2015

Autobytel acquired online search company AutoWeb, the online automotive lead provider said today, expanding its capabilities in directing consumers to dealer and automaker websites....
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VW makes the rounds on late night comedy TV

3:39 pm U.S. ET | Sept. 29, 2015

The VW emissions scandal has proven to be maddening for consumers and dealers and potentially catastrophic to the company's bottom line. But it's also been great fodder for late night comedians....
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Volkswagen brand takes image hit as perception scores plummet

2:16 pm U.S. ET | Sept. 22, 2015

The growing emissions scandal at Volkswagen is starting to harm the automaker's brand image on social media and beyond, although its Audi brand appears to be sheltered some, according to new data....
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Volkswagen TDI owners sound off on Twitter

6:58 pm U.S. ET | Sept. 21, 2015

Jilted owners of Volkswagen TDI vehicles are voicing their displeasure on Twitter after news broke that the automaker used special software to manipulate emissions results for its "clean diesel" lineup going back to 2009....
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Hyundai UK retailer Rockar says mall-based sales a success, plans more stores

Sept. 18, 2015 11:48 CET

Hyundai plans to open another mall-based dealership with Rockar in the UK after deeming the first one a success. Rockar displays Hyundai vehicles and inform visitors about the cars, but sales are conducted online....
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'Star Wars'-inspired Chargers back in Dodge's garage … for now

3:45 pm U.S. ET | Sept. 11, 2015

A crew of Stormtrooper-inspired Dodge Chargers have been returned to their home base. Hot Wheels said the eight Chargers that invaded New York last week for a Hot Wheels “Force Friday” promotion with Uber were shipped back to the automaker....
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Urban Science buys AutoHook to expand lead-management services

12:01 am U.S. ET | Sept. 10, 2015

Urban Science, the analytics company best known for helping automakers and dealers decide where to open stores, acquired AutoHook to expand its lead-management services. Financial terms were undisclosed....
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Like? Dislike? Barra's blue talk on Facebook page

12:01 am U.S. ET | Sept. 7, 2015

As you probably deduced from all the “expletives deleted” in our recent Sergio Marchionne interview stories, the FCA chief can turn the air day-glo purple. You might not expect that from Mary Barra, but General Motors' CEO did get a bit profane on her new Facebook page -- maybe something she picked up from her days as a plant manager....
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Jeep hacker leaves Twitter

7:00 am U.S. ET | Aug. 25, 2015

The security researcher who hacked into a moving Jeep earlier this year has resigned as an engineer at Twitter after three years on the job, a person familiar with the matter said....
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Edmunds tool speeds price data

12:01 am U.S. ET | Aug. 24, 2015 has launched a tool that it says will increase the transparency of car-buying....
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Hyundai affiliate Innocean partners with Horizon to form global media buying agency

10:39 am U.S. ET | Aug. 17, 2015

Bill Koenigsberg, CEO and founder of U.S. independent agency giant Horizon, has inked a deal that in one fell swoop creates a new media agency, brings in a massive account with Hyundia-Kia, expands his shop's reach globally and lays the groundwork for a new network....
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Dealer's drone shoots video to stand out

12:01 am U.S. ET | Aug. 17, 2015

The Jeff Wyler Automotive Family has purchased a drone to spice up promotions, social-media campaigns and vehicle-delivery celebrations....
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Toyota to embrace online car shopping

12:01 am U.S. ET | Aug. 17, 2015

Toyota plans to unveil its own version of Scion's Pure Process Plus online transaction system within the next six to 12 months....
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Automakers scout the startup world for next-wave technology

12:01 am U.S. ET | Aug. 15, 2015

Automakers get it: It’s risky to ignore the fountain of ingenuity found at startups. That’s why they’re using "hackathons" and other efforts to tap the innovation flowing into the car business....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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