Internet

GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015
General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015
Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Social-media 'influencers' create product buzz, change policies

12:01 am U.S. ET | Feb. 23, 2015
An individual with social-media savvy can launch a discussion online that quickly influences industry actions. By knowing their audiences, influencers can quickly gain the same credibility with them as friends or neutral third parties. They can deliver messages more effectively than conventional media....
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Road trip led to a new life on Instagram

12:01 am U.S. ET | Feb. 23, 2015
A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips....
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VINCE BOND JR.

Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015
Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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NEWS ANALYSIS

Big data could ease dealer, lead site tension

12:01 am U.S. ET | Feb. 9, 2015
Dealers and third-party shopping sites have had at times a rocky relationship. Dealers are looking for proof of the return those sites provide for the rising monthly subscription rates they charge. Trust remains an issue, says Autobytel CEO Jeff Coats. But he sees big data as the bridge that gets the third parties back on track with dealers....
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VINCE BOND JR.

How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015
Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
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Final 4 vie for FordDirect software deal

12:01 am U.S. ET | Feb. 2, 2015
Ford Motor Co.'s 3,200 U.S. dealerships may buy customer relationship management software at a discount beginning in the third quarter from the winner of four finalist vendors....
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DIANA T. KURYLKO

Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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Social isn't selling cars, Acura chief says

12:01 am U.S. ET | Jan. 25, 2015
The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager....
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Reputation.com managing online reputation for Ford dealers

6:52 pm U.S. ET | Jan. 24, 2015
Ford dealers have a new vendor for managing their reputation management and an opportunity, perhaps as early as this summer, to get discounted prices for customer relationship management services. Stacey Coopes, CEO of FordDirect, said the company switched in July from Digital Air Strike to Reputation.com as the reputation management vendor offered to Ford's 3,000 dealerships....
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GM tablet tool aims to lift service revenue

2:00 pm U.S. ET | Jan. 24, 2015
About 1,200 General Motors dealerships have begun using a tablet tool, part of a software program called Service Workbench, that lets service advisers quickly pull up a vehicle's history, whip through an inspection and point out a menu of factory-recommended maintenance items....
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VINCE BOND JR.

Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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BEST PRACTICES

Dealership adjusts as traffic changes course

2:00 pm U.S. ET | Jan. 23, 2015
It used to be that whenever a customer called AutoNation Honda Roseville, the call reverberated around the dealership for anyone to answer, regardless of their specialty....
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LINDSAY CHAPPELL

The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015
One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
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CDK warns of security threat to its older DMS

6:23 pm U.S. ET | Jan. 22, 2015
Dealerships using an older type of dealer management software from CDK Global have been advised by the company to buy a more advanced system because of a data-security threat....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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A bad service review? No need to panic

12:00 pm U.S. ET | Jan. 22, 2015
A cottage industry of vendors has sprung up to help dealers manage the often bewildering world of online reviews. The vendors are adept at intercepting some bad reviews before they are posted....
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ONWARD ONLINE

After decades of store confinement, the F&I office is inching digital

12:00 pm U.S. ET | Jan. 22, 2015
Lou Bregou, a director of operations at Driver's Village in Cicero, N.Y., says he has embraced putting financing tools on the dealership group's e-commerce website. Why not? The features that enable online car shoppers to get firm financing quotes, monthly payment calculations and trade-in values are helping the 16-dealership, 20-franchise group sell vehicles....
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Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015
Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either....
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GUEST BLOG -- JEFF GREEN

Auto show vet longs for toy cars and comes up with thumb drives

2:08 pm U.S. ET | Jan. 15, 2015
My fondest moments covering auto shows, after jostling with my peers at press briefings, have been collecting the swag -- toy cars, clocks, hats, even chairs emblazoned with logos of new models. I'm sorry to report, that era is over....
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BEST PRACTICES

Dealership adjusts as traffic changes course

12:01 am U.S. ET | Jan. 12, 2015
It used to be that whenever a customer called AutoNation Honda Roseville, the call reverberated around the dealership for anyone to answer, regardless of their specialty....
Read More »

 

Chevy energizes show display with large videos, more glitz

1:01 pm U.S. ET | Jan. 9, 2015
Chevrolet will bring new energy and plenty of stories to next week's Detroit auto show with video on massive screens, flashy lighting and upbeat music....
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KAR Auction names Peter Kelly president of new digital group

1:53 pm U.S. ET | Jan. 8, 2015
KAR Auction Services, parent of ADESA, has named Peter Kelly president of its new Digital Services Group, effective immediately. Kelly, 46, co-founded Openlane in 1999 and has been KAR’s chief technology officer since 2013....
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