Internet

VW diesel ad campaign gets sassy

8:18 am U.S. ET | July 31, 2015

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales....
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VINCE BOND JR.

BLOG: Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23, 2015

A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle....
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Ad agency's viral-video goal: Surprise, create buzz

12:01 am U.S. ET | July 20, 2015

Using the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thinkmodo would like you to believe in a recent video....
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LETTER TO THE EDITOR FROM SCOTT PAINTER

TrueCar does not misuse dealer data

12:01 am U.S. ET | July 20, 2015

Some media reports have raised concerns about how TrueCar uses data. The truth is TrueCar has requested the same data from our dealer partners for 10 years. We have never sold the data. We do not use the data for marketing. Suggestions that TrueCar may misuse data are untrue and misleading....
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Kia seeks J.D. Power title to prove quality gains

12:01 am U.S. ET | July 13, 2015

Kia has set a new goal for itself: to reach No. 1 on the J.D. Power Initial Quality Study. It hopes that doing so will turn around consumers' perception of the brand's quality....
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Painter: 'A very deliberate step on our part'

12:01 am U.S. ET | July 13, 2015

For TrueCar CEO Scott Painter, the split with dealership giant AutoNation is about the need for data to support market transparency. When AutoNation wouldn't supply that data, the relationship had to end....
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GMC uses Instagram to pitch premium lineup

12:01 am U.S. ET | July 13, 2015

To sell its premium image, GMC is exploring Instagram, the popular photo and video app. The haven for creative imagery was purchased by Facebook in 2012. It has 300 million active users....
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Geofencing identifies shoppers' locations

12:01 am U.S. ET | July 13, 2015

Geofencing allows a dealer to draw a circle around a rival or location, then hit shoppers with special electronic offers to lure them in....
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Inside the AutoNation-TrueCar divorce

12:01 am U.S. ET | July 11, 2015

A dispute over demands for access to data on all AutoNation sales, not just TrueCar-related ones, led the two companies to part ways. A close-up look at how their relationship went south....
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Toyota uses geography-targeted Snapchat ads

10:33 am U.S. ET | June 29, 2015

Toyota is driving "Let's Go Places" to some new digital venues that are decidedly local....
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VINCE BOND JR.

BLOG: On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12, 2015

New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales....
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Agency staff learned the ropes in the showroom

12:01 am U.S. ET | June 8, 2015

Preston Automotive Group bets it can help other dealerships improve their digital marketing....
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Fewer lead vendors but better odds of conversion

12:01 am U.S. ET | June 8, 2015

Before the Great Recession, booming auto sales had drawn scores of new vendors into the lead-selling business. And the poor-quality leads that dealerships paid $20 apiece for were littered with bad contact information or people who had filled out a form to enter a sweepstakes rather than buy a vehicle. But the recession rinsed most of the fly-by-night players out of the industry, said Autobytel CEO Jeff Coats....
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Denver group finds sales in fun places

12:01 am U.S. ET | June 1, 2015

Schomp Automotive has its own internal marketing agency with dedicated social strategies for Facebook, Instagram, Google+ and Pinterest. Those four social platforms hit a wide array of demographics that have a common core with Mini, the brand that the group decided to use to boost its social media presence....
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VINCE BOND JR.

BLOG: How BMW saleswoman builds rapport, trust and her brand on social media

12:02 pm U.S. ET | May 22, 2015

The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card....
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Autobytel acquires rival Dealix for $25 million

4:00 pm U.S. ET | May 21, 2015

Autobytel, one of the largest providers of sales leads to auto dealers, has purchased longtime rival Dealix for $25 million in cash. The deal brings together two of the most-prominent providers of leads, which are vehicle-buying prospects who want to be contacted by a dealer. They typically cost dealers $20 a piece....
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SELF EXPRESSION

Sales staffers seek to brand themselves

12:01 am U.S. ET | May 18, 2015

Auto salespeople increasingly are promoting themselves -- apart from their dealerships -- with personal websites, YouTube videos and social media pages as a way to sell vehicles now and down the road. It's a trend akin to one in the real-estate world, in which salespeople promote themselves rather than their agencies....
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How reviews can boost work force

12:01 am U.S. ET | May 18, 2015

Dealers and salespeople have come to realize that the most impactful reviews, those that do the most to enhance the brand of the store or the salesperson, tell a story....
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VINCE BOND JR.

BLOG: The evolution of the Hellcat logo

2:53 pm U.S. ET | May 11, 2015

The Hellcat was never meant to be a tame kitty.
...
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TrueCar revenue rises 33%

12:01 am U.S. ET | May 11, 2015

TrueCar Inc., the car-shopping service, reported continued revenue growth and another loss in the first quarter. The company added that it will step up spending on advertising and other efforts to attract customers through the rest of the year, and forecast a big rise this year in the number of auto sales it facilitates....
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KEITH CRAIN

Who owns vehicle-generated data?

12:01 am U.S. ET | May 11, 2015

Determining who owns data generated by motor vehicles keeps getting more complicated. And it's going to get worse. As more companies develop and test autonomous vehicles, we'll have to sort out how to handle the inevitable malfunctions and crashes that come with adopting any new technology....
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Orlando dealership taps Hispanic chambers of commerce for email gold

12:01 am U.S. ET | May 11, 2015

Ricky Lopez says the secret to selling cars to Latinos is finding reliable contact information for them. To do that, Lopez, Internet director at David Maus Toyota in Sanford, Fla., said he taps the databases of local Hispanic chambers of commerce and nonprofit organizations to get emails and other information....
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Q&A: JUSTIN BRUN

E-commerce director: Run to mobile, away from herd

12:01 am U.S. ET | May 11, 2015

Justin Brun co-founder of Dynamic Beacon, a digital agency for auto dealerships, says many dealerships still lack satisfying experiences for shoppers who use smartphones. And many dealership websites aren't Google friendly....
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SELLING THE MUSCLE

How Dodge stoked viral flame for Hellcats

12:01 am U.S. ET | May 10, 2015

The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves....
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Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting....
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