Internet

Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound....
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Penske tests Texas store's staffing program

12:01 am U.S. ET | March 23, 2015

Penske Automotive Group has been so impressed with a program started at its Toyota store in Round Rock, Texas, aimed at converting Internet leads into appointments and, ultimately, sales, that it is taking the idea to other dealerships in Texas....
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Penske launches digital sales pilot

12:01 am U.S. ET | March 16, 2015

Penske Automotive Group is launching an online sales pilot program it calls "Preferred Purchase," which enables customers to handle much of a transaction online. The pilot this week will be available on the websites of five Florida stores and six Washington-area stores....
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Buick has a March Madness tourney of its own

7:00 pm U.S. ET | March 15, 2015

Buick is joining in on the March Madness bracket craze with its own “Sweet 16.” The brand on Monday is launching the Bracket Showdown, which pits 16 trick-shot artists in a tournament-style online promotion on Buick.com....
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Tesla plans software update for Model S to address range anxiety

6:59 pm U.S. ET | March 15, 2015

Tesla will unveil a software update for the Model S on Thursday that is designed to quell fears that drivers will run out of power, CEO Elon Musk said Sunday....
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Safety highlights, mpg, limited-time offers can make digital ads more effective, study says

9:00 am U.S. ET | March 12, 2015

Mentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, according to a new report....
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TrueCar blasts dealers' suit over advertising claims as 'meritless'

11:27 am U.S. ET | March 11, 2015

TrueCar blasted a lawsuit filed this week by dealers over its advertising claims as “meritless.” In a detailed statement released late Tuesday, the vehicle-shopping site says it has “high confidence that we are compliant with all laws applicable to our business, including those referenced in this litigation.”...
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Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leads

12:01 am U.S. ET | March 9, 2015

Infiniti, Mini and Mitsubishi dealerships had the industry's biggest improvements in responsiveness to customer inquiries on the Internet, while Lexus stores led the way for the second consecutive year, according to a newly released study....
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Will drivers need logins for tomorrow's cars?

12:01 am U.S. ET | March 9, 2015

Might drivers someday need to log into their vehicles instead of just unlocking and starting them? Such a day may be drawing closer as vehicles begin to collect enough information to raise the privacy and data security concerns that have long existed with computers....
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GM hires new media-strategy director

12:33 pm U.S. ET | March 5, 2015

General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1....
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Audi spreads wireless connectivity to nearly all 2016 models

10:53 am U.S. ET | March 4, 2015

Audi said it plans to equip nearly all of its 2016 model-year vehicles with 4G LTE or 3G high-speed data connectivity to give drivers Wi-Fi access from the road....
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GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Social-media 'influencers' create product buzz, change policies

12:01 am U.S. ET | Feb. 23, 2015

An individual with social-media savvy can launch a discussion online that quickly influences industry actions. By knowing their audiences, influencers can quickly gain the same credibility with them as friends or neutral third parties. They can deliver messages more effectively than conventional media....
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Road trip led to a new life on Instagram

12:01 am U.S. ET | Feb. 23, 2015

A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips....
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VINCE BOND JR.

BLOG: Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015

Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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NEWS ANALYSIS

Big data could ease dealer, lead site tension

12:01 am U.S. ET | Feb. 9, 2015

Dealers and third-party shopping sites have had at times a rocky relationship. Dealers are looking for proof of the return those sites provide for the rising monthly subscription rates they charge. Trust remains an issue, says Autobytel CEO Jeff Coats. But he sees big data as the bridge that gets the third parties back on track with dealers....
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VINCE BOND JR.

BLOG: How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015

Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
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Final 4 vie for FordDirect software deal

12:01 am U.S. ET | Feb. 2, 2015

Ford Motor Co.'s 3,200 U.S. dealerships may buy customer relationship management software at a discount beginning in the third quarter from the winner of four finalist vendors....
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DIANA T. KURYLKO

BLOG: Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015

Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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Social isn't selling cars, Acura chief says

12:01 am U.S. ET | Jan. 25, 2015

The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager....
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Reputation.com managing online reputation for Ford dealers

6:52 pm U.S. ET | Jan. 24, 2015

Ford dealers have a new vendor for managing their reputation management and an opportunity, perhaps as early as this summer, to get discounted prices for customer relationship management services. Stacey Coopes, CEO of FordDirect, said the company switched in July from Digital Air Strike to Reputation.com as the reputation management vendor offered to Ford's 3,000 dealerships....
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GM tablet tool aims to lift service revenue

2:00 pm U.S. ET | Jan. 24, 2015

About 1,200 General Motors dealerships have begun using a tablet tool, part of a software program called Service Workbench, that lets service advisers quickly pull up a vehicle's history, whip through an inspection and point out a menu of factory-recommended maintenance items....
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VINCE BOND JR.

BLOG: Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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