Internet

VINCE BOND JR.

BLOG: How BMW saleswoman builds rapport, trust and her brand on social media

12:02 pm U.S. ET | May 22, 2015

The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card....
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Autobytel acquires rival Dealix for $25 million

4:00 pm U.S. ET | May 21, 2015

Autobytel, one of the largest providers of sales leads to auto dealers, has purchased longtime rival Dealix for $25 million in cash. The deal brings together two of the most-prominent providers of leads, which are vehicle-buying prospects who want to be contacted by a dealer. They typically cost dealers $20 a piece....
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SELF EXPRESSION

Sales staffers seek to brand themselves

12:01 am U.S. ET | May 18, 2015

Auto salespeople increasingly are promoting themselves -- apart from their dealerships -- with personal websites, YouTube videos and social media pages as a way to sell vehicles now and down the road. It's a trend akin to one in the real-estate world, in which salespeople promote themselves rather than their agencies....
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How reviews can boost work force

12:01 am U.S. ET | May 18, 2015

Dealers and salespeople have come to realize that the most impactful reviews, those that do the most to enhance the brand of the store or the salesperson, tell a story....
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VINCE BOND JR.

BLOG: The evolution of the Hellcat logo

2:53 pm U.S. ET | May 11, 2015

The Hellcat was never meant to be a tame kitty.
...
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TrueCar revenue rises 33%

12:01 am U.S. ET | May 11, 2015

TrueCar Inc., the car-shopping service, reported continued revenue growth and another loss in the first quarter. The company added that it will step up spending on advertising and other efforts to attract customers through the rest of the year, and forecast a big rise this year in the number of auto sales it facilitates....
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KEITH CRAIN

Who owns vehicle-generated data?

12:01 am U.S. ET | May 11, 2015

Determining who owns data generated by motor vehicles keeps getting more complicated. And it's going to get worse. As more companies develop and test autonomous vehicles, we'll have to sort out how to handle the inevitable malfunctions and crashes that come with adopting any new technology....
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Orlando dealership taps Hispanic chambers of commerce for email gold

12:01 am U.S. ET | May 11, 2015

Ricky Lopez says the secret to selling cars to Latinos is finding reliable contact information for them. To do that, Lopez, Internet director at David Maus Toyota in Sanford, Fla., said he taps the databases of local Hispanic chambers of commerce and nonprofit organizations to get emails and other information....
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Q&A: JUSTIN BRUN

E-commerce director: Run to mobile, away from herd

12:01 am U.S. ET | May 11, 2015

Justin Brun co-founder of Dynamic Beacon, a digital agency for auto dealerships, says many dealerships still lack satisfying experiences for shoppers who use smartphones. And many dealership websites aren't Google friendly....
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SELLING THE MUSCLE

How Dodge stoked viral flame for Hellcats

12:01 am U.S. ET | May 10, 2015

The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves....
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Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting....
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Dealertrack, Autobytel digest acquisitions

1:12 pm U.S. ET | May 8, 2015

Dealertrack Technologies and Autobytel, vendors to auto dealers, are benefiting from the hot vehicle-sales market even if they are trying to absorb acquisitions made last year, the companies said in separate earnings announcements this week....
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Google prods stores to ease mobile shopping

12:01 am U.S. ET | April 27, 2015

Google nudged dealerships last week to make their websites friendly to users of smartphones and other mobile gadgets. The giant search engine, a key cog in most dealerships' marketing strategies, changed its search formula or algorithm....
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VINCE BOND JR.

BLOG: Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22, 2015

Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy....
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Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series....
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VW shows off GTI Supersport concept for video game

3:13 pm U.S. ET | April 14, 2015

Volkswagen has unveiled a second high-performance concept for “Gran Turismo 6” on the Playstation 3 game system. The Volkswagen GTI Supersport Vision Gran Turismo was released today. The “classic Golf design is instantly recognizable” within the concept, according to the game....
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Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13, 2015

Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service....
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DAVID BARKHOLZ

Dealerships ignore online reviews at their peril

12:01 am U.S. ET | April 13, 2015

Many dealerships find it a pain to respond to customer reviews online. But new data from Cars.com show it's worth the effort to write a reply below the review....
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VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns....
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Musk's April 1 tweet touts a 'Model W'

5:45 pm U.S. ET | April 1, 2015

Tesla Motors is coming out with a new product, and it’s not a car. Or so Tesla CEO Elon Musk told his Twitter followers on April 1....
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Next-generation Audi R8 will star in new 'Avengers' film

12:28 pm U.S. ET | April 1, 2015

Audi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron....
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DIANA T. KURYLKO

BLOG: Mini pulls the pranks and N.Y. stand -- for now

10:45 am U.S. ET | March 31, 2015

Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002. But don't look for the British marque this year....
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Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound....
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Penske tests Texas store's staffing program

12:01 am U.S. ET | March 23, 2015

Penske Automotive Group has been so impressed with a program started at its Toyota store in Round Rock, Texas, aimed at converting Internet leads into appointments and, ultimately, sales, that it is taking the idea to other dealerships in Texas....
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Penske launches digital sales pilot

12:01 am U.S. ET | March 16, 2015

Penske Automotive Group is launching an online sales pilot program it calls "Preferred Purchase," which enables customers to handle much of a transaction online. The pilot this week will be available on the websites of five Florida stores and six Washington-area stores....
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Automotive News
Special Video Report
Nissan's Munoz on dealers: 'You grow or you go'

Nissan's Munoz on dealers: 'You grow or you go'

Nissan N.A. boss Jose Munoz continues to push U.S. dealers for a big jump in market share while deflecting complaints that his stair-step sales targets are too hard to achieve.
» Watch the Video
     
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