Group mines data to unearth customersFeb. 12, 2018
By studying its most loyal customers and marketing specifically to similar households near one of its dealerships, a Minnesota group not only increased sales but also generated significantly higher profits on those incremental deals.
Dealerships must secure a role in industry's data ecosystemsFeb. 5, 2018
The mobility future is only a threat to dealership owners if they become disconnected from the mesh of data collaborations that are forming.
Easing online journeys pays off for storesJan. 15, 2018
A digital marketing tool used by two VW dealerships allows repeat visitors to their websites pick up where they left off during their last visit, and it's boosting lead generation.
The debate over dealership data: Coming to your statehouse soonJan. 15, 2018
One of the key issues that will be discussed in state legislatures around the country this year is the ability to protect and integrate the data that dealerships gather and maintain.
Students role-play self-driving snafus in crisis challengeJan. 11, 2018
University of Michigan students are taking on a challenge that the automotive industry will be grappling with in the future -- how to handle the media backlash following an autonomous vehicle error.
Amazon's Alexa voice assistant coming to Toyota's cars this yearJan. 9, 2018
Amazon's Alexa voice-activated virtual assistant will be added to some Toyota and Lexus vehicles this year, advancing Amazon's ambitions to expand its beyond the home.
Musk misfires Twitter message with cell number to Oculus CTODec. 20
Elon Musk gave his 16.7 million Twitter followers what he meant to send to the chief technology officer of virtual-reality company Oculus: his phone number.
Private equity firm purchases 10% stake in Cars.comDec. 19
An activist investor has purchased a 9.9 percent stake in Cars.com under the notion that the auto sales website is undervalued with potential to increase profit margins.
Used-car disrupters tip hands on futureDec. 18
At a conference last month, several used-car upstarts discussed, or hinted at, their plans. Here's a brief rundown.
ONLINE TEST BEDDec. 10
Ford is using the world's largest vehicle market as a test bed for alternatives to traditional dealer showrooms.
The dealership is not dead - just the way we buy vehicles isDec. 11
Dealerships need to build bridges that connect the online and in-store experience, says Mike Burgiss, vice president of digital retailing at Cox Automotive.
Video, drones: Selling cars in Silicon ValleyDec. 4
Del Grande Dealer Group in Silicon Valley has created its own in-house technology and marketing group to promote its brand and vehicles.