Internet

Honda sets stage for big push into music-driven marketing

3:00 pm U.S. ET | June 11, 2014
Honda is launching a major music-focused marketing effort to attract younger buyers who increasingly consume media online and on demand. At the heart of the initiative is a new music channel on YouTube.com, called the Honda Stage, where Honda will publish hundreds of videos of live music performances from a variety of artists....
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Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
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Follow GM's recall report Thursday on autonews.com

4:03 pm U.S. ET | June 4, 2014
General Motors CEO Mary Barra will hold a town hall-type meeting with employees on Thursday to share the findings of an internal investigation into why the automaker took so long to recall vehicles with flawed ignition switches....
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Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014
What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
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Motor Trend, Automobile magazines reshaped in consolidation

6:40 pm U.S. ET | May 29, 2014
Source Interlink, the publisher of magazines including Motor Trend, Hot Rod and Super Street, is restructuring its automotive titles under a new branding group called The Enthusiast Network....
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AutoWeb pay-per-click ad startup to expand in Detroit, begin hiring

1:01 pm U.S. ET | May 29, 2014
A Miami-based automotive advertising startup is expanding in Detroit with the launch of its pay-per-click ad platform. AutoWeb is hiring account managers and account executives, said Angel Gambino, founder of The Alchemists Collective LLC, an economic development firm working to build business in Detroit....
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BEST PRACTICES

Sonic: E-sales offices speed replies to leads

12:01 am U.S. ET | May 26, 2014
In the past five years, Sonic Automotive dealerships have slashed average response times to electronic leads to seven minutes. E-sales offices now operating in most of the chain’s 105 stores have made the difference....
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Acura to sponsor Seinfeld's show for 4 more seasons

7:00 am U.S. ET | May 23, 2014
Acura has signed up to sponsor comedian Jerry Seinfeld's "Comedians in Cars Getting Coffee" web series for four more seasons....
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Hyundai focuses on passion and loyalty for its 2014 World Cup campaign

7:04 am U.S. ET | May 22, 2014
Hyundai Motor America's ad campaign for the 2014 World Cup focuses on passion and loyalty as the Korean automaker seeks to maximize the impact of its multimedia blitz during the games....
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Kelley Blue Book rebalances business-consumer focus

11:31 am U.S. ET | May 21, 2014
Kelley Blue Book, which has stopped providing vehicle values on two consumer-oriented Internet shopping sites, is reinforcing its brand among business clients, Jared Rowe, Kelley’s president, said....
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Ford's head of digital media communications departs

7:22 pm U.S. ET | May 19, 2014
Scott Monty, the architect and face of Ford's pioneering social media efforts, has left the company after nearly six years....
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Birthday videos court consumers

12:01 am U.S. ET | May 19, 2014
Sure, interrupting the daily grind to sing "Happy Birthday" to a stranger on Facebook can be inconvenient....
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Targeting shoppers online? Be careful

12:01 am U.S. ET | May 19, 2014
The use of big data to target customers online and cut marketing costs was a hot topic at the Digital Dealer Conference & Exhibition this month. Several presenters noted a looming regulatory crackdown aimed at protecting consumer privacy....
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MARK RECHTIN

Is the purchase funnel dead?

11:19 am U.S. ET | May 14, 2014
The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time to reconsider this longtime marketing methodology of generating sales?...
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Real or stock photos? The color's the thing

12:01 am U.S. ET | May 12, 2014
Prevailing wisdom among dealers is that online shoppers prefer real photos of new vehicles in inventory over stock photos from the manufacturer and others....
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Gannett mulls bid for all of Cars.com, report says

2:50 pm U.S. ET | May 7, 2014
Gannett, one of the newspaper owners of Cars.com, is exploring a bid for all of the auto sales website. It has discussed teaming up with private equity firms in a deal that could reach $3 billion, people familiar with the matter told Reuters....
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Krafcik driving TrueCar now

12:01 am U.S. ET | May 5, 2014
TrueCar, the online shopping site, last week hired former Hyundai boss John Krafcik to guide its growth as a public company....
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Black Book replaces KBB as Cars.com's used-vehicle value provider

3:26 pm U.S. ET | April 28, 2014
Black Book, best known for its wholesale used-vehicle values, is now the official valuation service for Cars.com, a third-party Internet shopping site, the companies said today. Those values had been provided by Kelley Blue Book....
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EDITORIAL

How to bring in buyers

12:01 am U.S. ET | April 28, 2014
AutoNation's decision to generate more of its own sales leads and move away from third-party car Web sites raises a question: What is the best way for dealerships to attract buyers?...
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AutoNation envisions quick, easy buying at digital store

12:01 am U.S. ET | April 19, 2014
When AutoNation fully rolls out its so-called digital storefront, the following scenario may not be all that far-fetched....
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VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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VW plans major World Cup ad push to counter Hyundai

April 18, 2014 06:01 CET
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

China's Qoros uses Slovakia to prepare for a full European roll out

April 16, 2014 06:15 CET
Chinese automaker Qoros is using Slovakia as its first global export market with the goal of rolling out the brand across western Europe within two years....
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GM seeks new PR boss, replaces human resources chief

11:21 am U.S. ET | April 14, 2014
General Motors today said its public-relations chief is leaving and appointed a new head of human resources, with both moves effective immediately. A GM spokesman, Greg Martin, said the actions are not connected to the company's ongoing recall crisis, but rather a result of Mary Barra's appointment as CEO three months ago....
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ADP Dealer Services to spin off, go public

12:01 am U.S. ET | April 14, 2014
Hot U.S. auto sales and the rise of online shopping have triggered a frenzy of merger and capital-raising activities among auto-retailing vendors....
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