Internet

Startup CarLister joins rush to digital car-buying

8:00 am U.S. ET | Aug. 8, 2014
DreamWare, a Web development company with ties to eBay, is launching a car-buying and listing Web application today that allows users to shop and list a used vehicle for sale on any digital platform. The company is the latest to join the hotly contested market for digital car-buying and selling platforms....
Read More »

 

Gannett to buy rest of Cars.com for $1.8 billion as part of digital strategy

8:03 am U.S. ET | Aug. 5, 2014
Gannett, the publisher of USA Today, said it would take full ownership of Cars.com and spin off its publishing assets into a publicly traded company as it focuses on its digital businesses....
Read More »

 

Kia aims to take lead on leads

12:01 am U.S. ET | Aug. 4, 2014
Kia Motors America wants to cut its outsize dependence on third-party shopping sites for online sales leads. Now, 80 percent of the online leads Kia sends to dealerships come from third-party vendors or sources other than its retail Web site. Kia wants to reduce the figure to 55 percent....
Read More »

 

BEST PRACTICES

Self-promotion, social media help sell cars

12:01 am U.S. ET | Aug. 4, 2014
Saleswoman Laura Madison markets herself and the brand she sells, Toyota, but not her dealership....
Read More »

 

Targeted digital ads start with car color

12:01 am U.S. ET | July 28, 2014
New York digital marketing company Eyeview is betting that its color-morphing capabilities will trigger an emotional reaction from consumers who spent time researching a vehicle and likely visualized themselves in it. And research shows that vehicle color is a crucial part of the shopping experience....
Read More »

 

AutoNation preps for online sales

12:01 am U.S. ET | July 21, 2014
By Christmas, AutoNation Inc. customers will be able to initiate a vehicle purchase online....
Read More »

 

Credit union backs off ads blasting dealer reserve

12:01 am U.S. ET | July 21, 2014
A Florida credit union has backed off from an advertising and social medial campaign called “Expose the Truth,” which described dealer reserve as an unfair trade practice most consumers don’t know about....
Read More »

 

Automotive News to host dealer conference at NADA

12:01 am U.S. ET | July 21, 2014
Automotive News will host a half-day conference devoted to dealer issues on Jan. 22 in San Francisco at the Hotel InterContinental during the National Automobile Dealers Association convention....
Read More »

 

Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface....
Read More »

 

Shopping sites ratchet up battle against bots

12:01 am U.S. ET | July 13, 2014
Internet bots, nefarious software code masquerading as human Web users, are invading online car shopping sites and skewing traffic and other user data. Distorted data often confounds dealerships that are seeing heavy activity on third-party sites but not receiving a proportionate number of leads....
Read More »

 

Pioneer's advice: 'Build a good Web site and drive traffic to it'

12:01 am U.S. ET | June 30, 2014
John Holt, who is retiring in September as digital marketing chief of ADP Dealer Services, advises dealers to rely less on third-party lead generators....
Read More »

 

JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman....
Read More »

 

Software systems cut wait times -- if they talk

12:01 am U.S. ET | June 16, 2014
Software vendors are helping dealers in the quest for faster vehicle transactions when they are not tripping over each other....
Read More »

 

BEST PRACTICES

Retail group spells out privacy for customers

12:01 am U.S. ET | June 16, 2014
Jeff Wyler, CEO of the Jeff Wyler Automotive Family in Cincinnati, is convinced that dealerships soon will be subject to stricter privacy laws. So he is going extra lengths to inform customers of their rights and explain how the group's 13 dealerships gather and use data....
Read More »

 

Honda sets stage for big push into music-driven marketing

3:00 pm U.S. ET | June 11, 2014
Honda is launching a major music-focused marketing effort to attract younger buyers who increasingly consume media online and on demand. At the heart of the initiative is a new music channel on YouTube.com, called the Honda Stage, where Honda will publish hundreds of videos of live music performances from a variety of artists....
Read More »

 

Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
Read More »

 

Follow GM's recall report Thursday on autonews.com

4:03 pm U.S. ET | June 4, 2014
General Motors CEO Mary Barra will hold a town hall-type meeting with employees on Thursday to share the findings of an internal investigation into why the automaker took so long to recall vehicles with flawed ignition switches....
Read More »

 

Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014
What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
Read More »

 

Motor Trend, Automobile magazines reshaped in consolidation

6:40 pm U.S. ET | May 29, 2014
Source Interlink, the publisher of magazines including Motor Trend, Hot Rod and Super Street, is restructuring its automotive titles under a new branding group called The Enthusiast Network....
Read More »

 

AutoWeb pay-per-click ad startup to expand in Detroit, begin hiring

1:01 pm U.S. ET | May 29, 2014
A Miami-based automotive advertising startup is expanding in Detroit with the launch of its pay-per-click ad platform. AutoWeb is hiring account managers and account executives, said Angel Gambino, founder of The Alchemists Collective LLC, an economic development firm working to build business in Detroit....
Read More »

 

BEST PRACTICES

Sonic: E-sales offices speed replies to leads

12:01 am U.S. ET | May 26, 2014
In the past five years, Sonic Automotive dealerships have slashed average response times to electronic leads to seven minutes. E-sales offices now operating in most of the chain’s 105 stores have made the difference....
Read More »

 

Acura to sponsor Seinfeld's show for 4 more seasons

7:00 am U.S. ET | May 23, 2014
Acura has signed up to sponsor comedian Jerry Seinfeld's "Comedians in Cars Getting Coffee" web series for four more seasons....
Read More »

 

Hyundai focuses on passion and loyalty for its 2014 World Cup campaign

7:04 am U.S. ET | May 22, 2014
Hyundai Motor America's ad campaign for the 2014 World Cup focuses on passion and loyalty as the Korean automaker seeks to maximize the impact of its multimedia blitz during the games....
Read More »

 

Kelley Blue Book rebalances business-consumer focus

11:31 am U.S. ET | May 21, 2014
Kelley Blue Book, which has stopped providing vehicle values on two consumer-oriented Internet shopping sites, is reinforcing its brand among business clients, Jared Rowe, Kelley’s president, said....
Read More »

 

Ford's head of digital media communications departs

7:22 pm U.S. ET | May 19, 2014
Scott Monty, the architect and face of Ford's pioneering social media efforts, has left the company after nearly six years....
Read More »

 

Special Report
How #1 store scores with employees

How #1 store scores with employees

Texas dealer Greg May encourages staffers to provide input and solve problems on their own. Mon., October 20
» Watch the Video
     
News by Brand


Rocket Fuel