AutoNation resumes ties with TrueCar after 2015 splitFri, 29, Apr 2016
AutoNation will begin using TrueCar again at 55 of its dealerships starting Saturday in what the retailer is describing as a test. The resumption of ties will reverse AutoNation's acrimonious breakup with TrueCar last July.
Chevrolet remembers Prince with full-page adsFri, 22, Apr 2016
When legendary musician Prince died on Thursday, Chevrolet tweeted out a picture of a red, 1963 Corvette -- a nod to his hit 1982 song “Little Red Corvette.” Chevrolet also ran full page ads in Friday newspapers across the country, including The New York Times, The Detroit News and The Star Tribune. Here's a roundup of reaction from social media.
Digital Honda ads make it personalMon, 11, Apr 2016
In online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential buyers. So the TriHonda Dealers Association took a more targeted approach in a recent Tier 2 digital video blitz.
BMW UK speeds up test drive recruitments with Facebook toolTue, 12, Apr 2016
BMW UK, looking to entice Facebook users into requesting test drives and brochures, knew that it needed to speed up its lead submission process in a recent mobile campaign. It did this with the help of Facebook's Lead Ads tool.
The new showroom: Virtual realityMon, 11, Apr 2016
It's finally possible for dreamers, gamers and shoppers to look around the cockpit of a $200,000 Ferrari California while sitting on the couch in their underwear.
Toyota adds online purchase programMon, 11, Apr 2016
With the demise of Scion and its Pure Process Plus online buying program, the Toyota brand is quickly moving forward with its own online program, called Express Purchase.
Stronger domain names can strengthen marketingMon, 11, Apr 2016
Back in the 1990s, in the early days of the Internet, car dealers could have been forgiven for failing to seize on the right domain name for a website. Twenty years later, dealers have a fresh opportunity.
Your data, your responsibilityFri, 01, Apr 2016
Dealers own the data they gather from consumers and are responsible for protecting it, a panel concludes.
Best Dealerships entries due April 8Fri, 01, Apr 2016
Automotive News is searching for the Best Dealerships To Work For in the U.S. and Canada. The deadline for registration is Friday, April 8.
Competition from digital startups will strengthen retailMon, 04, Apr 2016
High-tech startups are once again mounting an effort to transform the way automobiles are sold to the American public. The latest challenges to the franchised dealership business model are technologically savvy and well-funded.
A way to track Facebook ad effectivenessMon, 04, Apr 2016
Social media agency SocialDealer wants to help dealerships answer one of the auto marketing industry's biggest questions: Is my Facebook campaign selling cars?
How 'data guru' refined sales-event strategyMon, 04, Apr 2016
Hoehn Motors doesn't just throw a sale when inventory gets bloated. Instead, its carefully planned, themed, thrice-yearly sales events cover all 12 of its brands to get the most bang from its marketing bucks.