VW joins Ford, BMW to offer Amazon's 'Alexa' voice serviceFri, 20, Jan 2017
Volkswagen will offer the first embedded application of Amazon's Alexa voice service in a vehicle, as the growing focus on network-connected appliances and other home devices inspires collaborations between automakers and technical service providers.
F-150 Raptor, rally driver Ken Block drive Ford Twitter engagementThu, 19, Jan 2017
After a bit of back-and-forth between the Ford F-150 and Chevrolet Silverado, in December, the F-150 reclaimed its spot as the winner of the Twitter engagement race among pickups in December, according to ListenFirst Media.
How Toyota used artificial intelligence for RAV4 campaignThu, 19, Jan 2017
IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.
Trump, embracing Twitter again, presses automakers to build in U.S.Sun, 15, Jan 2017
For Kia Niro launch, Messenger is the mediumSat, 07, Jan 2017
Kia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time.
BMW to sit out Super Bowl for second straight yearMon, 09, Jan 2017
A polar bear on ice. What could go wrong?Mon, 09, Jan 2017
White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. But the bear could barely make it across the ice without falling. Instead of ignoring the wipeouts, the store store's ad agency compiled the hilarious tumbles into a blooper reel that White Bear posted on Facebook on Dec. 23. It soon went viral.
Vehicle debuts go live on FacebookSun, 08, Jan 2017
Trump threatens 'big border tax' on GM over Chevy Cruze productionTue, 03, Jan 2017
President-elect Donald Trump today blasted General Motors and threatened to impose a "big border tax" for making its Chevy Cruze model in Mexico. However, the automaker reiterated that Cruzes built there will mostly go to the domestic market and that it will continue to build the compact in the U.S.
Busiest day for online auto shopping comes as surpriseThu, 29, Dec 2016
Dealerships bleed too much dataMon, 26, Dec 2016
The digital world challenges dealers' capabilities for gathering and analyzing market insight faster than other data acquirers. Every marketing company wants to have the customer information that's generated at the retail level.