Volvo, Microsoft will bring augmented reality into showrooms

Nov. 20, 2015 11:18 CET

Volvo and Microsoft are working together to bring the tech company's augmented-reality goggles to Volvo showrooms next year to improve safety-feature demonstrations, car customization – and even to offer test drives using a hologram....
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Nissan taps Microsoft exec to lead global communications

9:27 am U.S. ET | Sept. 25, 2015

Nissan has hired Microsoft communications manager Jonathan Adashek to head global communications. He will replace Jeff Kuhlman, who is returning to the U.S. for family reasons....
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Ford taps Microsoft to handle wireless software updates

9:00 am U.S. ET | March 17, 2015

Ford, seeking to beam down wireless software updates to its next generation of cars, has assigned the task to an old, familiar friend: Microsoft....
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Ford seeks infotainment middle ground

12:01 am U.S. ET | Dec. 14, 2014

In replacing its widely derided MyFord Touch infotainment system, Ford gathered more outside input than it had ever considered in developing an entire vehicle. In the process, it exchanged grand ambition for toned-down aspirations, including easy to use....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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