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The auto industry is in the early days in utilizing smart digital assistants to create unique, in-car user experiences. Here's what CES attendees see in the future.
Toyota held on to its title as the world's most valuable car brand for the sixth year in a row while Mercedes passed BMW to finish second for the first time in an annual brand ranking.
Toyota defended its title as the world's most valuable car brand in a new ranking, holding off BMW and Mercedes-Benz. Tesla, meanwhile, made the biggest improvement, rising two spots to No. 8.
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