NADA Make Meetings

VW's Horn hits reset button with U.S. dealers

7:26 pm U.S. ET | Jan. 26, 2014
Michael Horn, the new CEO of Volkswagen Group of America, has a message for VW dealers: We're listening. Horn on Sunday unveiled a broad overhaul of the VW brand's sales and marketing strategy in the United States -- and drew frequent applause from an audience that had arrived somewhat uneasy.... Read More »

 

Buick extends lease promotion

6:57 pm U.S. ET | Jan. 26, 2014
Buick plans to continue a 24-month promotional lease program that has helped stoke its lease business over the past two years.... Read More »

 

BMW exec wants U.S. dealers to generate higher CSI scores

5:46 pm U.S. ET | Jan. 26, 2014
BMW's North American CEO pressed dealers to produce higher customer satisfaction scores this year and called on them to make commitments to invest in renovating showrooms.... Read More »

 

Mercedes plans new round of dealership employee training

3:48 pm U.S. ET | Jan. 26, 2014
Mercedes-Benz USA is launching a new round of training for dealers and their employees this year, continuing the focus on customer service, dealers and company executives said.... Read More »

 

GM execs tell dealers Chevy can gain U.S. share in pickups

7:15 pm U.S. ET | Jan. 26, 2014
General Motors executives say Chevrolet can take market share from Ford in the pickup market despite the planned introduction late this year of a redesigned F-150.... Read More »

 

Lincoln's new product flow pleases dealers

6:14 pm U.S. ET | Jan. 26, 2014
Lincoln dealers, following a dismal 1 percent decline in sales in the United States last year, will have the benefit in 2014 of a full year of production of the MKZ mid-sized sedan. They'll get another boost from the 2015 MKC, a compact crossover being introduced in the second quarter, and the restyled, re-engineered 2015 Navigator on sale in the fall.... Read More »

 

Nissan dealers get stair-step relief

6:31 pm U.S. ET | Jan. 25, 2014
Nissan has modified its brand-new stair-step sales incentive plan to cut dealers in some markets some slack. Nissan launched its Dealer Growth Program on Jan. 1, a detailed sales incentive plan that the factory and its retailers spent more than a year hammering out together.... Read More »

 

Infiniti wants more distance from Nissan ads

4:36 pm U.S. ET | Jan. 25, 2014
Infiniti wants to have a new global ad agency selected and in place by July as it pushes further away from its mass-market sibling, Nissan.... Read More »

 

Chrysler dealers told to expect higher profits in 2014

2:16 pm U.S. ET | Jan. 25, 2014
Chrysler Group dealers Saturday heard that they should expect their profits to rise in 2014 as the automaker rolls out new product to replace highly-incentivized older models.... Read More »

 

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