NADA Make Meetings

VW's Horn hits reset button with U.S. dealers

7:26 pm U.S. ET | Jan. 26, 2014
Michael Horn, the new CEO of Volkswagen Group of America, has a message for VW dealers: We're listening. Horn on Sunday unveiled a broad overhaul of the VW brand's sales and marketing strategy in the United States -- and drew frequent applause from an audience that had arrived somewhat uneasy....
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Buick extends lease promotion

6:57 pm U.S. ET | Jan. 26, 2014
Buick plans to continue a 24-month promotional lease program that has helped stoke its lease business over the past two years....
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BMW exec wants U.S. dealers to generate higher CSI scores

5:46 pm U.S. ET | Jan. 26, 2014
BMW's North American CEO pressed dealers to produce higher customer satisfaction scores this year and called on them to make commitments to invest in renovating showrooms....
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Mercedes plans new round of dealership employee training

3:48 pm U.S. ET | Jan. 26, 2014
Mercedes-Benz USA is launching a new round of training for dealers and their employees this year, continuing the focus on customer service, dealers and company executives said....
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GM execs tell dealers Chevy can gain U.S. share in pickups

7:15 pm U.S. ET | Jan. 26, 2014
General Motors executives say Chevrolet can take market share from Ford in the pickup market despite the planned introduction late this year of a redesigned F-150....
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Lincoln's new product flow pleases dealers

6:14 pm U.S. ET | Jan. 26, 2014
Lincoln dealers, following a dismal 1 percent decline in sales in the United States last year, will have the benefit in 2014 of a full year of production of the MKZ mid-sized sedan. They'll get another boost from the 2015 MKC, a compact crossover being introduced in the second quarter, and the restyled, re-engineered 2015 Navigator on sale in the fall....
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Nissan dealers get stair-step relief

6:31 pm U.S. ET | Jan. 25, 2014
Nissan has modified its brand-new stair-step sales incentive plan to cut dealers in some markets some slack. Nissan launched its Dealer Growth Program on Jan. 1, a detailed sales incentive plan that the factory and its retailers spent more than a year hammering out together....
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Infiniti wants more distance from Nissan ads

4:36 pm U.S. ET | Jan. 25, 2014
Infiniti wants to have a new global ad agency selected and in place by July as it pushes further away from its mass-market sibling, Nissan....
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Chrysler dealers told to expect higher profits in 2014

2:16 pm U.S. ET | Jan. 25, 2014
Chrysler Group dealers Saturday heard that they should expect their profits to rise in 2014 as the automaker rolls out new product to replace highly-incentivized older models....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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