Enclave

Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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