BASF

Future car colors inspired by Midwest homes, landscape, BASF says

1:38 pm U.S. ET | July 31, 2014
Future cars and light trucks will sport more sparkling oranges and browns, soft blues and greens, and pearly whites and grays -- all inspired by the clear skies, lush lawns and warm homes found in the nation's heartland -- according to trend spotters at BASF's automotive coatings divisions....
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BASF targets EV battery market as growth area

Feb. 25, 2014 06:01 CET
BASF says new and safer batteries with a higher capacity will boost the range of electric cars, helping the market for electric-vehicle batteries to be worth $20 billion by 2020....
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BASF undeterred by EV market's setbacks, invests in battery tech

10:00 am U.S. ET | Feb. 24, 2014
BASF is betting customers will flock to electric cars, using its chemical products to create a battery that will enable vehicles to run longer....
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How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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