Tundra

It's official: Tundra is a bit player in pickups

12:01 am U.S. ET | May 20, 2013
Gone are the days when Toyota expected to challenge Detroit's dominance in full-sized pickups. "We're never going to challenge the Big 3 in terms of volumes," said Jim Lentz, CEO of Toyota's North American region.... Read More »

 

CHICAGO AUTO SHOW

An upscale urban-cowboy ride

12:01 am U.S. ET | Feb. 11, 2013
During the recession, so-called urban cowboys -- buyers who chose pickups as a lifestyle statement, not because they needed them for work -- dropped out of the market in droves. As a result, the full-sized pickup market crashed from 2.5 million in 2005 to 1.1 million in 2009. But Toyota says the personal-use buyer is coming back and wants his truck loaded with goodies.... Read More »

 

Toyota expects extended boom in big pickups

12:01 am U.S. ET | Feb. 11, 2013
Toyota is buoyant about the full-sized pickup market as it prepares to bring out a revamped Tundra this fall.... Read More »

 

2013 CHICAGO AUTO SHOW

Toyota renews assault on big pickup market with refreshed Tundra

10:30 am U.S. ET | Feb. 7, 2013
Toyota is making a fresh assault on the full-sized pickup market with a redesigned 2014 Tundra unveiled today at the Chicago Auto Show. The 2014 model, mechanically very similar to the outgoing Tundra, has undergone significant sheet metal and interior changes. But will it be enough to convince truck enthusiasts to buy a Tundra instead of the recent and upcoming redesigns of the Dodge Ram, Chevrolet Silverado, GMC Sierra and Ford F series?... Read More »

 

Redesigned Nissan Titan pickup truck due next year

4:31 pm U.S. ET | Feb. 6, 2013
Nissan's U.S. arm is preparing to expand its lineup of full-sized pickup trucks as it replaces the aged Titan, which has not been significantly refreshed since it was introduced in 2003. Engineers and designers are leaving "nothing off the table" in delivering a competitive truck to U.S. consumers, said Pierre Loing, Nissan North America's chief for product planning and marketing strategy.... Read More »

 

Chicago Auto Show preview

12:01 am U.S. ET | Feb. 4, 2013
Toyota will make a big splash at the Chicago Auto Show this week with the introduction of its redesigned Tundra pickup. The full-sized truck will be positioned upscale, avoiding a direct face-off with the Detroit 3 pickups, say company sources.... Read More »

 

2013 CHICAGO AUTO SHOW

Toyota to show new Tundra in Chicago

3:39 pm U.S. ET | Jan. 24, 2013
Toyota plans to unveil an all-new Tundra full-sized pickup at the Chicago Auto Show next month. The redesigned, third-generation Tundra is expected to go on sale this spring and will become the third revamped big pickup planned by automakers for the 2014 model year.... Read More »

 

Toyota hopes next Tundra picks up pace

12:01 am U.S. ET | Dec. 10, 2012
Toyota's lofty aspirations for the Tundra were derailed by the recession. And even with the economic recovery and a redesign coming next spring, Toyota may still have trouble reaching its target for the full-sized pickup.... Read More »