Honda Ridgeline ditches flying buttress profile

10:00 am U.S. ET | Nov. 24, 2015

Honda's second-generation Ridgeline truck shed a few more layers of camouflage recently, as spy photographers snapped the upcoming pickup ahead of its Detroit auto show debut in January....
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Parts crunch threatens Toyota's efforts to boost pickup output

12:01 am U.S. ET | Nov. 7, 2015

Amid low gas prices and soaring demand for trucks, Toyota is trying to produce more pickups, but efforts to boost production are running into bottlenecks with its own suppliers....
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Toyota readies biggest Tacoma campaign in decade amid truck battle

12:01 am U.S. ET | Oct. 2, 2015

Toyota's Tacoma is about to get dirty as it fends off new competition in the midsize truck segment. The 2016 model -- which has been overhauled for the first time in a decade -- is backed with a new campaign positioning the truck as the choice for dirt-bike racers, off-roaders, snowboarders, and other outdoor adventure seekers....
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Updated Tacoma gets timing right

3:00 am U.S. ET | Aug. 17, 2015

Toyota's all-new 2016 Tacoma couldn't be hitting the market at a better time, as consumers have rediscovered their appetite for compact trucks. So where are these buyers coming from?...
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Toyota holds Apple, Google at bay with Telenav navigation deal

4:34 pm U.S. ET | July 30, 2015

Toyota will turn to a little-known company instead of Apple or Google to provide navigation and phone connectivity, as it seeks to maintain control of the car features. Toyota has been the biggest holdout among automakers as Apple and Google turn dashboards into screens that closely mirror their smartphones....
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Toyota taps GoPro to defend truck turf against new GM pickups

12:01 am U.S. ET | July 15, 2015

It's lights, camera and action time in America's suddenly competitive small-pickup segment. The market for small pickups was whittled down to just Toyota and Nissan a year ago. Now GM has returned with 2 trucks. To defend its share, Toyota is borrowing some cool factor from action-camera maker GoPro for the Tacoma's first redesign in a decade....
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Toyota to lift N.A. pickup, crossover output

12:01 am U.S. ET | April 4, 2015

Toyota is adding two variants and increasing production in North America to keep up with growing demand for its pickups and crossovers....
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Toyota sees sales boost from trucks, Tacoma

12:01 am U.S. ET | Jan. 25, 2015

Toyota Motor Sales plans to top 2.4 million in US sales this year across its Toyota, Lexus and Scion divisions, up from 2.37 million units last year. Some of that extra volume will come when the redesigned 2016 Tacoma pickup truck reaches showrooms during the fourth quarter, executives said Sunday....
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Assault on Fortress Detroit

12:01 am U.S. ET | Jan. 19, 2015

Tougher specs, more rugged designs and ample new trim levels -- all wrapped in copious red-white-and-blue marketing. Japanese brands are upping the stakes in the pickup wars with products debuting at the Detroit auto show in hopes of making deeper inroads into the one segment in which the country's carmakers still trail their Detroit rivals....
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Sizing up the beauty queens, class clowns of Detroit

12:01 am U.S. ET | Jan. 19, 2015

Staff Reporter Ryan Beene was on the floor at the 2015 Detroit auto show, judging the cafeteria cachet of the most talked-about vehicles....
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Toyota Tacoma takes on more off-road swagger, luxury

1:15 pm U.S. ET | Jan. 12, 2015

Toyota is giving its Tacoma more off-road swagger and nodding to young buyers in a bid to keep the compact pickup atop a segment that just got a lot more competitive....
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Toyota aims to defend small-pickup turf

12:01 am U.S. ET | Dec. 8, 2014

Toyota isn't ready to cede any ground in small pickups. The automaker, which commands nearly two-thirds of the segment in the United States, will unveil a redesigned Tacoma pickup in January at the Detroit auto show....
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