Tacoma

Chevy's marketing push for Colorado calls for precision

12:01 am U.S. ET | Oct. 13, 2014
The strategy for a Chevrolet Silverado marketing launch is pretty straightforward: Target current owners in the loyalty-heavy segment....
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Toyota to recall 690,000 Tacomas in U.S. to fix suspension

1:12 pm U.S. ET | Sept. 29, 2014
Toyota said it would recall about 690,00 Tacoma 4X4 and Tacoma pre-runner pickup trucks in the U.S. to fix issues with the vehicles' rear suspension system....
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GM midsize pickups carry heavy load

12:01 am U.S. ET | Sept. 28, 2014
The Chevrolet Colorado can haul 7,000 pounds. But it also must carry the weight of General Motors' entire truck strategy. GM's three-truck approach is among the biggest wagers Detroit has seen in a long time. The entries make GM the only automaker to offer heavy-duty, light-duty and midsize pickups....
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Toyota to boost Mexico truck plant capacity by 41%

8:50 pm U.S. ET | Sept. 17, 2014
As Toyota ponders its first full assembly plant in Mexico, it plans to boost capacity at its existing factory there almost 40 percent to feed demand for trucks....
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GM prices '15 mid-sized pickups up to $10,000 below big trucks

4:00 pm U.S. ET | Aug. 5, 2014
The new Chevrolet Colorado and GMC Canyon mid-sized pickups will be priced about $8,000 to $10,000 less than comparably equipped models of their larger showroom siblings, the Silverado and Sierra. The base 2015 Colorado, to be launched this fall after a two-year hiatus, will carry a sticker of $20,995, including $895 for shipping, GM said today....
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Toyota recalls 295,000 vehicles globally for braking problem

10:33 am U.S. ET | Feb. 14, 2014
Toyota is recalling about 295,000 Lexus and Toyota brand vehicles globally, mostly in the United States, because various safety systems including stability control and anti-lock brakes could become inoperative....
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LINDSAY CHAPPELL

In Chicago, trucks get their mojo back

1:53 pm U.S. ET | Feb. 7, 2014
A new groundswell is taking place for sporty trucks. Of all the vehicles on display this week at the Chicago Auto Show, the pickup segment stands out....
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For now, Toyota chooses shortfall over costly expansion

12:01 am U.S. ET | Jan. 20, 2014
Toyota's truck sales in 2013 exceeded 272,000 Tundras and Tacomas, stretching factories to the limit and straining dealer inventories....
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Toyota weighs adding truck capacity

12:01 am U.S. ET | Dec. 16, 2013
Toyota is considering expanding pickup production capacity at its San Antonio plant. "Dealers are telling us they could sell more Tacomas and Tundras," Toyota Division General Manager Bill Fay said. "We are evaluating our footprint and capacity."...
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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