Tacoma

Honda Ridgeline: Not your teenager's truck

12:01 am U.S. ET | Feb. 8, 2016

Honda hopes its marketing campaign for the Ridegline will grab buyers with a little more gray in their hair and green in their wallets than the prototypical Toyota Tacoma fan....
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Toyota Tacoma engineer wins Steel Institute award

11:54 am U.S. ET | Jan. 14, 2016

Mike Sweers, chief engineer for the 2016 Toyota Tacoma pickup, said his team turned to steel to meet aggressive targets to improve body and frame rigidity and strength while reducing mass....
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Honda Ridgeline ditches flying buttress profile

10:00 am U.S. ET | Nov. 24, 2015

Honda's second-generation Ridgeline truck shed a few more layers of camouflage recently, as spy photographers snapped the upcoming pickup ahead of its Detroit auto show debut in January....
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Parts crunch threatens Toyota's efforts to boost pickup output

12:01 am U.S. ET | Nov. 7, 2015

Amid low gas prices and soaring demand for trucks, Toyota is trying to produce more pickups, but efforts to boost production are running into bottlenecks with its own suppliers....
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Toyota readies biggest Tacoma campaign in decade amid truck battle

12:01 am U.S. ET | Oct. 2, 2015

Toyota's Tacoma is about to get dirty as it fends off new competition in the midsize truck segment. The 2016 model -- which has been overhauled for the first time in a decade -- is backed with a new campaign positioning the truck as the choice for dirt-bike racers, off-roaders, snowboarders, and other outdoor adventure seekers....
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Updated Tacoma gets timing right

3:00 am U.S. ET | Aug. 17, 2015

Toyota's all-new 2016 Tacoma couldn't be hitting the market at a better time, as consumers have rediscovered their appetite for compact trucks. So where are these buyers coming from?...
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Toyota holds Apple, Google at bay with Telenav navigation deal

4:34 pm U.S. ET | July 30, 2015

Toyota will turn to a little-known company instead of Apple or Google to provide navigation and phone connectivity, as it seeks to maintain control of the car features. Toyota has been the biggest holdout among automakers as Apple and Google turn dashboards into screens that closely mirror their smartphones....
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Toyota taps GoPro to defend truck turf against new GM pickups

12:01 am U.S. ET | July 15, 2015

It's lights, camera and action time in America's suddenly competitive small-pickup segment. The market for small pickups was whittled down to just Toyota and Nissan a year ago. Now GM has returned with 2 trucks. To defend its share, Toyota is borrowing some cool factor from action-camera maker GoPro for the Tacoma's first redesign in a decade....
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Toyota to lift N.A. pickup, crossover output

12:01 am U.S. ET | April 4, 2015

Toyota is adding two variants and increasing production in North America to keep up with growing demand for its pickups and crossovers....
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