Toyota finds hybrid niche in Latin AmericaFeb. 5
Toyota to recall 49,000 Prius and Lexus vehicles in U.S.Jan. 31
Spy photos suggest Prius v goes crossoverOct. 24, 2017
Toyota revs up with GR performance lineSept. 19, 2017
'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius PrimeJune 15, 2017
Can Hyundai's Ioniq make inroads against Prius?March 19, 2017
Since the Toyota Prius went on sale in 2000, nameplates such as Ford's C-Max and Honda's Insight have tried to mount a serious challenge to its domination of the hybrid market. And they have fallen woefully short.