'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius PrimeThu, 15, Jun 2017
Can Hyundai's Ioniq make inroads against Prius?Sun, 19, Mar 2017
Since the Toyota Prius went on sale in 2000, nameplates such as Ford's C-Max and Honda's Insight have tried to mount a serious challenge to its domination of the hybrid market. And they have fallen woefully short.
2017 Hyundai Ioniq HybridMon, 13, Mar 2017
Toyota gets serious about plug-in hybridsMon, 20, Feb 2017
For years, Toyota Motor Corp. has shortchanged plug-in hybrids by offering just one nameplate in the category, and a slow selling one at that: the Prius PHV. But Japan's top carmaker says that's about to change.
AutoNews Now: What suppliers want from TrumpWed, 15, Feb 2017
Toyota sees plug-in hybrids catching on faster than conventional hybridsWed, 15, Feb 2017
First Shift: VW, Bosch agree to settle claimsWed, 01, Feb 2017
Nissan to offer maintenance alerts in foray into connected carsTue, 29, Nov 2016
Toyota turns to addressable TV to sell the Prius PrimeTue, 08, Nov 2016
As Toyota markets its new Prius Prime plug-in hybrid the automaker is going after a very specific consumer: tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical.
AutoNews Now: Nissan, Toyota view on U.S. dimsTue, 08, Nov 2016
Toyota's growth model turns on servicesMon, 07, Nov 2016
For eight decades, Toyota's business model was straightforward: Sell more cars, make more profit. But in the future, top Toyota executives say, growth will come not from selling more cars but from selling services that let owners use the cars like mobile phones. The transformation is under way.