How Toyota channeled Lady Gaga in primping the Prius

12:01 am U.S. ET | Nov. 23, 2015

Shunsaku Kodama, chief designer of the next-generation Toyota Prius, embarked on a risky mission: Spice up Toyota's flagship hybrid so it's no longer just a frumpy, fuel-efficiency play. Give it emotion, make it sexy. And somehow make it stay true to its iconic green-car DNA....
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Why Toyota offers 2 battery choices in next Prius

12:01 am U.S. ET | Nov. 23, 2015

Toyota is offering two battery choices in the upcoming fourth-generation Prius. The hybrid's chief engineer says that's because the lithium ion battery is lighter and will be used in heavier, upper-trim cars packed with add-ons. It's one way to ensure equal performance and fuel economy....
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Toyota Prius gets big fuel efficiency boost

Nov. 18, 2015 06:01 CET

Toyota expects to improve fuel economy in its latest Prius hybrid car by 20 percent. The fourth-generation Prius will go on sale in Europe and the U.S. early next year following its December launch in Japan....
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BLOG: Toyota delivers on promise of meaner, greener Prius

3:00 am U.S. ET | Nov. 18, 2015

The minute you grab the wheel of the fourth-generation Toyota Prius hybrid, you feel the difference. The steering is heavy, precise, deliberate -- not light, loose and dead like the steering in the outgoing version....
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Prius greener, but will it be meaner?

12:01 am U.S. ET | Oct. 19, 2015

Toyota popped the hood of its next-generation Prius, detailing a litany of impressive high-tech upgrades to the flagship hybrid in everything from fuel economy to safety. But despite promising much livelier driving dynamics, the car's engineers steered clear of one key specification: horsepower....
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Toyota outlines ambitious plan to slash CO2

6:32 am U.S. ET | Oct. 14, 2015

Toyota aims to sell 30,000 fuel cell vehicles and 7 million additional hybrids by 2020 as part of a sweeping new environmental plan to slash carbon dioxide emissions. The automaker targets a 90 percent cut in average carbon dioxide emissions from new vehicles by 2050....
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Toyota, aiming for new showcase, packs Prius with tech

12:30 am U.S. ET | Oct. 13, 2015

Toyota is packing the next-generation Prius with such a profusion of new technologies that it makes the best-selling hybrid truly worthy of its name, which means “to go before.” The fourth-generation Prius aims to be a showcase for the brand's latest powertrain, chassis and safety technologies....
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2016 Chevy Volt rollout includes attack ads on Nissan Leaf, Toyota Prius

6:42 am U.S. ET | Sept. 30, 2015

The revamped Chevrolet Volt won't be available nationally until late next spring, but a series of attack ads targeting the Nissan Leaf and Toyota Prius will debut this fall on the Internet and later on TV....
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Fourth-gen Prius: A new billboard for Toyota

12:01 am U.S. ET | Sept. 14, 2015

For all the ink devoted to Tesla, it's the Toyota Prius that has reigned for two decades as the face and brand name of fuel-efficient transportation and crystallized Toyota's public image as a champion of the environment. Now, as Toyota prepares to launch the fourth-generation U.S. model in an era of cheap oil and abundant hybrids, it's looking to the Prius to help round out that image....
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BLOG: Is more dynamic Prius design worth the wait?

10:34 am U.S. ET | Sept. 11, 2015

Toyota has finally pulled the wraps off its fourth-generation Prius hybrid, after pushing back the launch sixth months to tweak styling, among other things. Are the car’s more dynamic looks worth the extra wait?...
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Tailfins, edge and dictionaries: What people are saying about Toyota's redesigned Prius

12:45 pm U.S. ET | Sept. 9, 2015

Toyota's Prius, a household name that has come to define hybrid cars for nearly two decades, was reborn in Las Vegas on Tuesday with the introduction of a redesigned and re-engineered model for 2016. A roundup of what analysts, journalists and others are saying about the car....
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Toyota boosts mpg, interior space on retooled 2016 Prius

12:15 am U.S. ET | Sept. 9, 2015

Toyota's redesigned Prius -- benefiting from smaller and lighter hybrid components, denser batteries that pack more energy and an improved gasoline engine -- will be 10 percent more fuel efficient while offering enhanced handling and more interior room....
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Prius' dramatic redesign comes into focus

12:01 am U.S. ET | Aug. 24, 2015

New spy shots reveal a dramatic front and rear design of the redesigned 2016 Toyota Prius, set to debut in Las Vegas on Sept. 8....
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Toyota's redesigned 2016 Prius hybrid exposed during photo shoot

11:15 am U.S. ET | Aug. 21, 2015

Toyota's redesigned Prius is still weeks away from its global debut, but new spy photos captured this week give the clearest look yet at the fourth-generation hybrid. Caught during a photo shoot in Malibu, Calif., the latest shots reveal the dramatic front and rear design of the 2016 Prius, set to debut in Las Vegas on Sept. 8....
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Toyota to reveal first Prius redesign since '09 in Las Vegas

6:42 am U.S. ET | Aug. 19, 2015

Toyota will reveal the first redesign of the Prius in almost seven years in Las Vegas next month, wagering that new looks can revive demand for its top-selling hybrid....
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Denso maps out two-pronged mpg drive

12:01 am U.S. ET | Aug. 3, 2015

Yasushi Yamanaka, the newly appointed global r&d chief at Toyota Group mega supplier Denso Corp., is chasing two elusive methods to radically improve fuel efficiency by 2025. And neither involves sexy next-generation technologies such as electric-gasoline hybrids....
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Toyota will recall 625,000 Prius hybrids for software glitch

July 15, 2015 11:23 CET

Toyota will recall about 625,000 Prius hybrids globally, including 160,000 in Europe, to fix a software glitch that could shut down the hybrid system while the car is being driven....
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Prius fastback spotted

12:01 am U.S. ET | July 13, 2015

Toyota's next-generation Prius, due to be unveiled in the third quarter, may get a lot closer in looks to the 2016 Chevrolet Volt....
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Toyota's next Prius hybrid takes on fastback styling

12:30 pm U.S. ET | July 7, 2015

The next-generation Toyota Prius hybrid may be getting a lot closer in looks to the 2016 Chevrolet Volt. A five-door hatchback wearing heavy disguise spotted during testing in California could offer the best look yet at the next Prius....
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Next-gen Prius may be ill-timed, but not ill-fated

12:01 am U.S. ET | June 29, 2015

While the timing isn't ideal, dealers, analysts and Toyota itself are all bullish on the prospects for the next-gen Prius. They credit the strength of the Prius brand, its promising looks and what's shaping up as a solid backup plan....
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Toyota appeals $327 million tax bill in Thailand

7:00 am U.S. ET | June 19, 2015

Toyota said its Thailand subsidiary is appealing a Thai government order to pay additional taxes that the Nikkei business daily said would total more than 11 billion baht ($327 million)....
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Toyota plots Prius comeback

12:01 am U.S. ET | April 18, 2015

As Toyota prepares to introduce a redesigned Prius later this year, both car and company are at turning points. First introduced in 1997, the hybrid is no longer the green-car darling of the Hollywood set. That sort of buzz now surrounds the EVs produced by Tesla....
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Toyota adding hybrid to 2016 RAV4 lineup

12:45 pm U.S. ET | March 26, 2015

Toyota is adding a hybrid model at a time of low gas prices and slumping sales of alternative-powertrain vehicles. An all-new RAV4 hybrid will be introduced next week at the New York auto show....
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Toyota sees sales boost from trucks, Tacoma

12:01 am U.S. ET | Jan. 25, 2015

Toyota Motor Sales plans to top 2.4 million in US sales this year across its Toyota, Lexus and Scion divisions, up from 2.37 million units last year. Some of that extra volume will come when the redesigned 2016 Tacoma pickup truck reaches showrooms during the fourth quarter, executives said Sunday....
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Another game changer

12:01 am U.S. ET | Dec. 22, 2014

The original Toyota Prius remade the automaker's image. The next one may, too....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

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