Prius

Toyota's fuel-thrifty Prius family may decrease as the automaker ponders strategy

12:01 am U.S. ET | Feb. 1, 2016

In early 2011, Toyota issued a bold prediction: The Prius family of vehicles would be Toyota's best-selling nameplate in the U.S. by the end of the decade. Five years later, things have changed....
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Cheap gas hits hybrid, EV residuals

12:01 am U.S. ET | Jan. 30, 2016

Beware! Falling gasoline prices are hitting the residual values of used hybrids, electrics and plug-ins - hard. The influx of used small cars set to return to the market is just going to make matters worse....
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Ioniq fights Prius, point by point

12:01 am U.S. ET | Jan. 10, 2016

Hyundai is challenging the hybrid-car leader by touting the low center of gravity, rigid body, sporty suspension and fuel-saving lithium ion battery in its new Ioniq green car -- all points that Toyota has trumpeted regarding the redesigned Prius....
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Chevrolet, Toyota raise game in green battle

12:01 am U.S. ET | Dec. 31, 2015

The redesigned and re-engineered Chevrolet Volt plug-in hybrid and Toyota Prius hybrid enter the 2016 model year as two of the nation's most fuel-efficient cars. But how do they stack up against each other? Here's a comparison....
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Hyundai's Prius-fighter to offer 3 electrified options for 1 body

12:01 am U.S. ET | Dec. 14, 2015

Hyundai's Ioniq compact car, a Toyota Prius-fighter scheduled to debut next month, will feature three electrified drivetrain options in one body type....
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Why the new awd Toyota Prius isn't coming stateside just yet

12:01 am U.S. ET | Dec. 14, 2015

Despite the increasing popularity of awd passenger cars in the U.S., Toyota is not convinced Americans want an awd Prius....
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Toyota lowers global sales target for new Prius

Dec. 9, 2015 11:04 CET

Toyota has cut its global sales target for the new Prius as falling fuel prices reduce demand for fuel-efficient cars in key markets such as the U.S....
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New awd Toyota Prius not U.S.-bound, for now

6:33 am U.S. ET | Dec. 9, 2015

The fourth-generation Toyota Prius went on sale in Japan today, complete with a new all-wheel-drive version arriving just in time for the onset of snowy driving....
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TRUCK TUSSLE

Acrimony lingers as Ford, Toyota go solo in race for hybrid pickups

12:01 am U.S. ET | Nov. 30, 2015

Long after a Toyota-Ford hybrid pickup partnership unraveled, the rivals are racing to roll out their own products. It's a battle between two champions - one in hybrids, the other in pickups - for what will be a niche but growing segment....
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How Toyota channeled Lady Gaga in primping the Prius

12:01 am U.S. ET | Nov. 23, 2015

Shunsaku Kodama, chief designer of the next-generation Toyota Prius, embarked on a risky mission: Spice up Toyota's flagship hybrid so it's no longer just a frumpy, fuel-efficiency play. Give it emotion, make it sexy. And somehow make it stay true to its iconic green-car DNA....
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Why Toyota offers 2 battery choices in next Prius

12:01 am U.S. ET | Nov. 23, 2015

Toyota is offering two battery choices in the upcoming fourth-generation Prius. The hybrid's chief engineer says that's because the lithium ion battery is lighter and will be used in heavier, upper-trim cars packed with add-ons. It's one way to ensure equal performance and fuel economy....
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Toyota Prius gets big fuel efficiency boost

Nov. 18, 2015 06:01 CET

Toyota expects to improve fuel economy in its latest Prius hybrid car by 20 percent. The fourth-generation Prius will go on sale in Europe and the U.S. early next year following its December launch in Japan....
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HANS GREIMEL

BLOG: Toyota delivers on promise of meaner, greener Prius

3:00 am U.S. ET | Nov. 18, 2015

The minute you grab the wheel of the fourth-generation Toyota Prius hybrid, you feel the difference. The steering is heavy, precise, deliberate -- not light, loose and dead like the steering in the outgoing version....
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Prius greener, but will it be meaner?

12:01 am U.S. ET | Oct. 19, 2015

Toyota popped the hood of its next-generation Prius, detailing a litany of impressive high-tech upgrades to the flagship hybrid in everything from fuel economy to safety. But despite promising much livelier driving dynamics, the car's engineers steered clear of one key specification: horsepower....
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Toyota outlines ambitious plan to slash CO2

6:32 am U.S. ET | Oct. 14, 2015

Toyota aims to sell 30,000 fuel cell vehicles and 7 million additional hybrids by 2020 as part of a sweeping new environmental plan to slash carbon dioxide emissions. The automaker targets a 90 percent cut in average carbon dioxide emissions from new vehicles by 2050....
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Toyota, aiming for new showcase, packs Prius with tech

12:30 am U.S. ET | Oct. 13, 2015

Toyota is packing the next-generation Prius with such a profusion of new technologies that it makes the best-selling hybrid truly worthy of its name, which means “to go before.” The fourth-generation Prius aims to be a showcase for the brand's latest powertrain, chassis and safety technologies....
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2016 Chevy Volt rollout includes attack ads on Nissan Leaf, Toyota Prius

6:42 am U.S. ET | Sept. 30, 2015

The revamped Chevrolet Volt won't be available nationally until late next spring, but a series of attack ads targeting the Nissan Leaf and Toyota Prius will debut this fall on the Internet and later on TV....
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Fourth-gen Prius: A new billboard for Toyota

12:01 am U.S. ET | Sept. 14, 2015

For all the ink devoted to Tesla, it's the Toyota Prius that has reigned for two decades as the face and brand name of fuel-efficient transportation and crystallized Toyota's public image as a champion of the environment. Now, as Toyota prepares to launch the fourth-generation U.S. model in an era of cheap oil and abundant hybrids, it's looking to the Prius to help round out that image....
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HANS GREIMEL

BLOG: Is more dynamic Prius design worth the wait?

10:34 am U.S. ET | Sept. 11, 2015

Toyota has finally pulled the wraps off its fourth-generation Prius hybrid, after pushing back the launch sixth months to tweak styling, among other things. Are the car’s more dynamic looks worth the extra wait?...
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Tailfins, edge and dictionaries: What people are saying about Toyota's redesigned Prius

12:45 pm U.S. ET | Sept. 9, 2015

Toyota's Prius, a household name that has come to define hybrid cars for nearly two decades, was reborn in Las Vegas on Tuesday with the introduction of a redesigned and re-engineered model for 2016. A roundup of what analysts, journalists and others are saying about the car....
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Toyota boosts mpg, interior space on retooled 2016 Prius

12:15 am U.S. ET | Sept. 9, 2015

Toyota's redesigned Prius -- benefiting from smaller and lighter hybrid components, denser batteries that pack more energy and an improved gasoline engine -- will be 10 percent more fuel efficient while offering enhanced handling and more interior room....
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Prius' dramatic redesign comes into focus

12:01 am U.S. ET | Aug. 24, 2015

New spy shots reveal a dramatic front and rear design of the redesigned 2016 Toyota Prius, set to debut in Las Vegas on Sept. 8....
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Toyota's redesigned 2016 Prius hybrid exposed during photo shoot

11:15 am U.S. ET | Aug. 21, 2015

Toyota's redesigned Prius is still weeks away from its global debut, but new spy photos captured this week give the clearest look yet at the fourth-generation hybrid. Caught during a photo shoot in Malibu, Calif., the latest shots reveal the dramatic front and rear design of the 2016 Prius, set to debut in Las Vegas on Sept. 8....
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Toyota to reveal first Prius redesign since '09 in Las Vegas

6:42 am U.S. ET | Aug. 19, 2015

Toyota will reveal the first redesign of the Prius in almost seven years in Las Vegas next month, wagering that new looks can revive demand for its top-selling hybrid....
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Denso maps out two-pronged mpg drive

12:01 am U.S. ET | Aug. 3, 2015

Yasushi Yamanaka, the newly appointed global r&d chief at Toyota Group mega supplier Denso Corp., is chasing two elusive methods to radically improve fuel efficiency by 2025. And neither involves sexy next-generation technologies such as electric-gasoline hybrids....
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