Highlander

2014 SUPER BOWL ADVERTISING

Toyota finds a Muppet connection for Super Bowl ad

4:50 pm U.S. ET | Jan. 21, 2014
Toyota is teaming up with Disney to promote the launch of its redesigned Highlander mid-sized crossover, starting with a 60-second Super Bowl spot featuring the Muppets.... Read More »

 

Toyota returns to Super Bowl with Highlander spot

5:06 pm U.S. ET | Dec. 17, 2013
Toyota will be back in the Super Bowl in 2014, this time to help launch the brand’s redesigned Highlander mid-sized crossover. The Highlander will star in a 60-second spot during the big game's broadcast that will incorporate another global brand as a partner, Toyota officials said, though the company declined to identify the other brand involved.... Read More »

 

'14 Highlander: Same engines, much more juice

12:01 am U.S. ET | Dec. 16, 2013
Toyota hopes that with a 2014 redesign the Highlander can gain segment supremacy.... Read More »

 

Toyota begins production of 2014 Highlander in Indiana

4:09 pm U.S. ET | Dec. 6, 2013
Toyota has launched production of the 2014 Highlander large crossover in Indiana. The popularity of the Highlander led Toyota to invest $430 million in the plant, creating an additional 600 jobs, the company said in a statement Thursday.... Read More »

 

Toyota predicts big cuts in fuel cell costs

12:01 am U.S. ET | Oct. 14, 2013
By the time Toyota's first hydrogen fuel cell vehicle goes from this year's early prototypes to serial production in early 2015, the company expects to cut the cost of producing the powerplant in half -- to about $51,000 -- and to halve it again by 2020, a top executive said.... Read More »

 

Highlander to get another boost in U.S. production by Toyota

2:30 pm U.S. ET | July 26, 2013
Just months before increasing its production of Highlander large crossovers, Toyota says it will add still more Highlander capacity next year. The announcement today, representing a $30 million investment, will put another 15,000 units of capacity for gas-powered Highlanders in the automaker's plant in Indiana in 2014.... Read More »

 

Toyota's 'Let's Go Places' tour will promote 2014 Corolla

12:01 am U.S. ET | July 22, 2013
Toyota Division is expanding its "Let's Go Places" advertising theme with experiential marketing events at family-friendly music, art and food festivals across America this summer.... Read More »

 

Toyota expands 'Let's Go Places' ad theme with Corolla prelaunch

3:54 pm U.S. ET | July 17, 2013
Toyota Division is expanding its "Let's Go Places" advertising theme with experiential marketing events at family-friendly music, art and food festivals across America this summer. The nationwide tour includes events and festivals that involve creativity, healthy living and philanthropic causes.... Read More »

 

Toyota 2015 fuel cell vehicle to cost between $50,000 and $100,000

5:51 pm U.S. ET | April 30, 2013
The cost of a completed hydrogen fuel cell vehicle today is 1/20th of what it was when current prototypes were being developed, Toyota says, paving the way for a workable business model and improved sales prospects.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
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