Toyota looks to spread success of TRD trimsSun, 19, Feb 2017
Toyota's expansion of Toyota Racing Development trims across its truck line opens the door for a sporty subbrand that could find its way onto higher-volume products such as the RAV4 and Camry as the automaker chases younger and more affluent buyers.
Toyota sees plug-in hybrids catching on faster than conventional hybridsWed, 15, Feb 2017
Two iconic behemoth SUVs from Ford and Toyota are back -- but changedSun, 12, Feb 2017
GM, Toyota call for easing of U.S. rules limiting self-driving carsMon, 13, Feb 2017
GM and Toyota officials plan to tell a U.S. House panel on Tuesday that automakers and suppliers need changes to automotive safety rules to allow the deployment of self-driving cars on American roads.
Toyota's odd couple: Camry, C-HRMon, 13, Feb 2017
Toyota's next-generation Camry represents the upstanding citizen in the brand's lineup, albeit with a fancy make-over and a gym membership. The new C-HR crossover is the polarizing wild child crying out for attention.
Automakers press Trump to review 2025 mpg targetsSun, 12, Feb 2017
The chief executives of 18 major automakers and their U.S. arms are urging President Trump to revisit a decision by the Obama administration to lock in light-vehicle fuel efficiency rules through 2025. In a letter sent late Friday, the companies warned thousands of U.S. jobs could be at risk if the 54.5 mpg target is not revisited.
Lexus still short of utility vehiclesMon, 13, Feb 2017
Toyota expands TRD trim options to more vehiclesSun, 12, Feb 2017
Amid sales push, RAV4 goes in a more rugged directionSun, 12, Feb 2017
Toyota adds rugged, sport trims to 2018 RAV4, Tundra, SequoiaThu, 09, Feb 2017
Toyota, aiming for a bigger slice of a robust light-truck market, is targeting outdoor and performance enthusiasts with new trims for the Tundra full-size pickup, Sequoia large SUV, and RAV4 crossover.
Toyota frets as N. American profits plungeMon, 13, Feb 2017
Toyota Motor Corp.'s reliable cash cow, the North American market, is suddenly a swirl of uncertainties. Operating profit in the region plummeted 53 percent in the latest quarter, helping trigger a double-digit plunge in Toyota corporate earnings.
Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reelSun, 05, Feb 2017
Automakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. There was a clear effort among brands to connect with consumers through themes that sound more inspirational than corporate. Meanwhile, FCA sent its loudest message yet that Alfa Romeo is back in the United States.