Subaru

Subaru struggles to satisfy customers

12:01 am U.S. ET | July 7, 2014
Subaru, flush with record profits and poised for a sixth straight year of record U.S. sales, may be a little too hot for the liking of Yasuyuki Yoshinaga. Getting dealers to invest in new service facilities is his top priority....
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Subaru recalls 660,000 vehicles for potential road salt brake-line corrosion

10:46 am U.S. ET | July 3, 2014
Subaru of America is recalling more than 660,000 vehicles in 20 “salt belt” states and the District of Columbia for potential brake-line corrosion that can occur when salt water enters through a gap in the fuel tank protector, the company said today....
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Subaru names Jeff Walters to replace retiring U.S. sales head Cyphers

9:00 am U.S. ET | July 2, 2014
Bill Cyphers, a 30-year veteran of Subaru of America and one of the key executives who helped the brand's sales skyrocket, is retiring as its senior vice president of sales. The company appointed Jeffrey Walters to the position, effective July 1....
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Subaru, Mitsubishi also received potentially defective airbag inflators, Takata says

10:49 am U.S. ET | June 30, 2014
Takata, the Japanese auto safety components supplier, said potentially defective airbag inflators that could explode with too much force, were also shipped to Japanese automakers Subaru and Mitsubishi Motors....
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Ex-Subaru marketing chief Dean Evans named CEO of software firm

3:45 pm U.S. ET | June 30, 2014
Dean Evans, former chief marketing officer for Subaru of America, is the new CEO of software company LotLinx, the company said today. Evans, who left Subaru in May, succeeded Jason Knight, who headed LotLinx since December 2012. Knight has remained with the company as COO. Evans, 45, said in an interview that LotLinx approached him a few months ago while he was at Subaru....
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Ford, Mercedes, Toyota tops in brand loyalty in 1st quarter, IHS says

12:19 pm U.S. ET | June 27, 2014
The Ford brand had the auto industry's highest loyalty rate among new-vehicle buyers in the first quarter, followed by Mercedes-Benz and Toyota....
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Subaru prices 2015 Outback from $25,745

3:15 pm U.S. ET | June 6, 2014
Pricing on the redesigned 2015 Outback, Subaru’s second-best selling nameplate in the United States last year, will start at $25,745, including shipping....
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Will Chevy's ad breakthrough lead to more spots targeting LGBT consumers?

12:01 am U.S. ET | May 12, 2014
When Chevrolet prominently featured gay and lesbian couples in a family-focused commercial titled "The New Us," marketing experts saw it as a breakthrough. And they think other automakers will come to see it the same way....
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High-flying Subaru to add models, capacity

12:01 am U.S. ET | May 12, 2014
North America is central to Subaru's ambitious new business plan that aims to boost global sales 33 percent by 2020....
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Fuji Heavy to stop making Camry in U.S. for Toyota in 2016

3:31 am U.S. ET | May 9, 2014
Subaru parent Fuji Heavy Industries will stop making the Toyota Camry at its Indiana factory in the fall of 2016. Production will shift to Toyota's plant in Kentucky....
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Subaru plans more U.S. capacity, unveils new technology

4:24 am U.S. ET | May 9, 2014
The maker of red-hot Subaru vehicles says it may expand annual capacity at its Indiana assembly plant to 400,000 units after 2017. It also plans to introduce of a new vehicle platform and more efficient fuel-injected engines....
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Marketing chief exits Subaru

12:01 am U.S. ET | May 5, 2014
Dean Evans, who pushed Subaru of America into the world of digital marketing while its U.S. sales soared, has left after fewer than three years at the automaker....
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TOM DOLL, PRESIDENT, SUBARU OF AMERICA

Record-setting Subaru aims to be top 10 'in everything'

12:01 am U.S. ET | May 5, 2014
Subaru of America Inc. president, Tom Doll, expects Subaru sales growth to slow for the next few years to about 8 to 10 percent annually because of product constraints....
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Subaru U.S. marketing chief Evans departs

12:00 pm U.S. ET | May 2, 2014
Dean Evans, who pushed Subaru of America into the world of digital marketing while its sales soared in the United States, has left after fewer than three years at the automaker....
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MICHAEL McCARTHY

In Subaru ad, a dog gets the last laugh and kicks

1:18 pm U.S. ET | April 25, 2014
Subaru, one of the auto industry's most canine-friendly brands, initially goes dark in a new ad for the Russian market. But in the end, it's the dog that gets the last laugh, and a few kicks, too....
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2014 NEW YORK AUTO SHOW

Subaru sees wider appeal for Outback

12:01 am U.S. ET | April 21, 2014
The redesigned Subaru Outback is more agile, has better driving dynamics, more contemporary styling and better fuel economy....
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2014 NEW YORK AUTO SHOW

Subaru polishes Outback for 2015

11:00 am U.S. ET | April 17, 2014
The Subaru Outback is getting a major styling update, additional safety and convenience features, and improved fuel economy as part of a makeover to enhance what has been the brand's top franchise for years....
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HANS GREIMEL

A rare misfire for Subaru with new Levorg wagon?

10:39 am U.S. ET | April 17, 2014
Subaru, one of the hottest brands in the United States, may have chalked up a rare misfire with its newest nameplate -- a small wagon dubbed the Levorg....
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2014 NEW YORK AUTO SHOW

Hyundai, Toyota to debut mid-sized sedan rivals

April 15, 2014 06:01 CET
Hyundai and Toyota have key product debuts at the New York auto show. BMW will unveil the X4 crossover while Mercedes debuts the S63 AMG coupe, a high-performance version of the S-class coupe....
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GABE NELSON

With SportWagen concept, VW mulls awd for North America

11:39 am U.S. ET | April 14, 2014
A certain type of person went gaga when Volkswagen released details on the Golf SportWagen that it will show at the New York auto show this week....
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2014 NEW YORK AUTO SHOW

Mid-sized sedans and crossovers to square off in the Big Apple

12:01 am U.S. ET | April 14, 2014
Hyundai will roll out its 2015 Sonata while Toyota offers an aggressive midcycle freshening of the Camry at the New York auto show this week. And Subaru will pit its redesigned 2015 Outback crossover against the next Nissan Murano....
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JAMIE LAREAU

Subaru-sponsored study identifies safe dog harness

6:21 pm U.S. ET | April 10, 2014
In the book Citizen Canine, author David Grimm examines whether dogs are on the edge of becoming legal “persons” in this country. For those who think the answer is, or is close to becoming, yes, Subaru of America has significant news: Only one of the 11 dog harnesses designed for use in cars can be rated “acceptable.”...
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Honda's 'Fit Kit' skit is a hit on April Fools' Day

12:01 am U.S. ET | April 7, 2014
April Fools' Day gags in the car biz used to be inside jokes between automakers' press departments and the media....
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Store turns union protest into an advertising pitch

12:01 am U.S. ET | March 24, 2014
Subaru of Wichita answered a protest sign placed in front of the store with a sign of its own, and claims to have made a lot of friends as a result....
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Apple invades cars' center stack

12:01 am U.S. ET | March 17, 2014
Apple's new CarPlay system lets drivers use their vehicle touch screens to access the company's apps for music, phone numbers, route guidance, e-mails -- you name it....
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Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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