Subaru

Will Chevy's ad breakthrough lead to more spots targeting LGBT consumers?

12:01 am U.S. ET | May 12, 2014
When Chevrolet prominently featured gay and lesbian couples in a family-focused commercial titled "The New Us," marketing experts saw it as a breakthrough. And they think other automakers will come to see it the same way....
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High-flying Subaru to add models, capacity

12:01 am U.S. ET | May 12, 2014
North America is central to Subaru's ambitious new business plan that aims to boost global sales 33 percent by 2020....
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Fuji Heavy to stop making Camry in U.S. for Toyota in 2016

3:31 am U.S. ET | May 9, 2014
Subaru parent Fuji Heavy Industries will stop making the Toyota Camry at its Indiana factory in the fall of 2016. Production will shift to Toyota's plant in Kentucky....
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Subaru plans more U.S. capacity, unveils new technology

4:24 am U.S. ET | May 9, 2014
The maker of red-hot Subaru vehicles says it may expand annual capacity at its Indiana assembly plant to 400,000 units after 2017. It also plans to introduce of a new vehicle platform and more efficient fuel-injected engines....
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Marketing chief exits Subaru

12:01 am U.S. ET | May 5, 2014
Dean Evans, who pushed Subaru of America into the world of digital marketing while its U.S. sales soared, has left after fewer than three years at the automaker....
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TOM DOLL, PRESIDENT, SUBARU OF AMERICA

Record-setting Subaru aims to be top 10 'in everything'

12:01 am U.S. ET | May 5, 2014
Subaru of America Inc. president, Tom Doll, expects Subaru sales growth to slow for the next few years to about 8 to 10 percent annually because of product constraints....
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Subaru U.S. marketing chief Evans departs

12:00 pm U.S. ET | May 2, 2014
Dean Evans, who pushed Subaru of America into the world of digital marketing while its sales soared in the United States, has left after fewer than three years at the automaker....
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MICHAEL McCARTHY

In Subaru ad, a dog gets the last laugh and kicks

1:18 pm U.S. ET | April 25, 2014
Subaru, one of the auto industry's most canine-friendly brands, initially goes dark in a new ad for the Russian market. But in the end, it's the dog that gets the last laugh, and a few kicks, too....
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2014 NEW YORK AUTO SHOW

Subaru sees wider appeal for Outback

12:01 am U.S. ET | April 21, 2014
The redesigned Subaru Outback is more agile, has better driving dynamics, more contemporary styling and better fuel economy....
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2014 NEW YORK AUTO SHOW

Subaru polishes Outback for 2015

11:00 am U.S. ET | April 17, 2014
The Subaru Outback is getting a major styling update, additional safety and convenience features, and improved fuel economy as part of a makeover to enhance what has been the brand's top franchise for years....
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HANS GREIMEL

A rare misfire for Subaru with new Levorg wagon?

10:39 am U.S. ET | April 17, 2014
Subaru, one of the hottest brands in the United States, may have chalked up a rare misfire with its newest nameplate -- a small wagon dubbed the Levorg....
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2014 NEW YORK AUTO SHOW

Hyundai, Toyota to debut mid-sized sedan rivals

April 15, 2014 06:01 CET
Hyundai and Toyota have key product debuts at the New York auto show. BMW will unveil the X4 crossover while Mercedes debuts the S63 AMG coupe, a high-performance version of the S-class coupe....
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GABE NELSON

With SportWagen concept, VW mulls awd for North America

11:39 am U.S. ET | April 14, 2014
A certain type of person went gaga when Volkswagen released details on the Golf SportWagen that it will show at the New York auto show this week....
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2014 NEW YORK AUTO SHOW

Mid-sized sedans and crossovers to square off in the Big Apple

12:01 am U.S. ET | April 14, 2014
Hyundai will roll out its 2015 Sonata while Toyota offers an aggressive midcycle freshening of the Camry at the New York auto show this week. And Subaru will pit its redesigned 2015 Outback crossover against the next Nissan Murano....
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JAMIE LAREAU

Subaru-sponsored study identifies safe dog harness

6:21 pm U.S. ET | April 10, 2014
In the book Citizen Canine, author David Grimm examines whether dogs are on the edge of becoming legal “persons” in this country. For those who think the answer is, or is close to becoming, yes, Subaru of America has significant news: Only one of the 11 dog harnesses designed for use in cars can be rated “acceptable.”...
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Honda's 'Fit Kit' skit is a hit on April Fools' Day

12:01 am U.S. ET | April 7, 2014
April Fools' Day gags in the car biz used to be inside jokes between automakers' press departments and the media....
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Store turns union protest into an advertising pitch

12:01 am U.S. ET | March 24, 2014
Subaru of Wichita answered a protest sign placed in front of the store with a sign of its own, and claims to have made a lot of friends as a result....
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Apple invades cars' center stack

12:01 am U.S. ET | March 17, 2014
Apple's new CarPlay system lets drivers use their vehicle touch screens to access the company's apps for music, phone numbers, route guidance, e-mails -- you name it....
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Lexus, Subaru rank high for responding to internet leads

12:01 am U.S. ET | March 10, 2014
An annual study found that 21 of 33 auto brands improved their responsiveness to internet leads last year. But only two brands, Lexus and Subaru, have remained in the top one-third of the Pied Piper study rankings for every survey year from 2011 to 2014....
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2014 GENEVA AUTO SHOW

Subaru hints at plug-in hybrid diesel crossover with Viziv 2 concept

1:49 pm U.S. ET | March 5, 2014
Subaru's “green” concept vehicle dubbed Viziv 2 -- short for “vision for innovation” -- hints at a new crossover and possible replacement for the outgoing Tribeca....
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Subaru of America names Nakamura CEO

2:21 pm U.S. ET | March 4, 2014
Subaru of America has named Tomomi Nakamura as CEO effective April 1, taking over from Takeshi Tachimori. Tachimori will return to Japan, where he will be responsible for global sales, including those in the United States, for Subaru's parent company, Fuji Heavy Industries. He spent three years as CEO of Subaru of America....
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All-wheel-drive sales get lift from severe winter

12:34 am U.S. ET | March 4, 2014
While U.S. auto sales have been slowed this winter by record cold and snow, brands known for their all-wheel-drive offerings have fared well, and in several cases, are thriving....
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Most Japan automakers resume plant operations after snow; Mazda, Nissan still affected

Feb. 18, 2014 12:21 CET
Most Japanese carmakers have resumed operations at their domestic plants after heavy snow disrupted parts deliveries....
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Japan automakers idle domestic output as snow slows parts shipments

8:54 am U.S. ET | Feb. 17, 2014
Japanese automakers including Toyota and Honda suspended operations at some domestic plants in central and eastern Japan after heavy snow disrupted their supply chains and prevented workers from commuting....
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CHICAGO AUTO SHOW

Subaru will build more Legacy sedans in Indiana

12:01 am U.S. ET | Feb. 10, 2014
Now that it has redesigned its Legacy sedan, Subaru plans to increase production at its Lafayette, Ind., plant, said Subaru of America President Tom Doll....
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Defying Dad, by building on his legacy

Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, second-generation dealers Ray and Rik Fregia have seen a 30 percent boost in sales this year, thanks largely to million-dollar overhauls at their three stores. Mon., September 15
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