Subaru

A good year, but not for everyone

12:01 am U.S. ET | Jan. 12, 2015

Thirteen brands set U.S. sales records last year. The lucky 13: Honda, Subaru, Porsche, Nissan, Kia, Mercedes-Benz, Maserati, Land Rover, Hyundai, BMW, Audi, Jeep and Ram....
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Subaru recalls 200,000 U.S. vehicles second time for brake line fix

10:05 am U.S. ET | Jan. 8, 2015

Subaru of America is recalling nearly 200,000 vehicles for a second time in the United States to fix brake lines that may leak fluid due to corrosion from salty, wintery roads, which could lead to longer stopping distances and increase the risk of a crash....
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Subaru breaks 500,000 sales mark in U.S.

1:45 pm U.S. ET | Jan. 5, 2015

Subaru of America sales topped 500,000 vehicles for the first time and set a sixth consecutive sales record for the high-flying brand....
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13 sales records, but that's no record

12:01 am U.S. ET | Jan. 5, 2015

There are lots of ways to gauge really good years in the auto industry, but here's one of the best: how many brands set sales records....
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After shaky start, a Subaru milestone

12:01 am U.S. ET | Jan. 5, 2015

It took 47 years, but last week Subaru of America reached a milestone in the United States: It achieved 500,000 sales for the first time in a calendar year....
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SUBARU

A strategy that works wonders

12:01 am U.S. ET | Jan. 5, 2015

Subaru has stuck to basic models with all-wheel drive (except the BRZ coupe) and the strategy has worked....
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U.S. sales forecast to rise 10% in Dec. on deals, falling gas prices

11:45 am U.S. ET | Dec. 31, 2014

Forecasters say U.S. new-vehicle sales likely jumped 10 percent in December, bringing the total for 2014 to 16.5 million, beating even the most optimistic projections from early in the year. The month was filled with good reasons for consumers to buy a new car or truck: big discounts, very little snow and gasoline prices falling like a rock....
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Subaru scraps plan to shift Crosstrek production to U.S., report says

7:50 am U.S. ET | Dec. 25, 2014

Fuji Heavy Industries, the maker of Subaru brand cars and SUVs, has scrapped a plan to shift production of the new XV Crosstrek to its plant in the United States and will instead make the SUV in Japan, a source familiar with the company's production plans told Reuters....
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Subaru plans new HQ in N.J. twice the size of its current one

1:00 pm U.S. ET | Dec. 5, 2014

Fast-growing Subaru of America plans to expand its US headquarters by moving to a campus double the size of the current site. The new development, about 4 miles from the current headquarters in New Jersey, will house more than 500 employees and contractors in the sales, marketing, service and administration departments, a statement said today....
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BILL COLE, DEALER, COLE AUTOMOTIVE GROUP

A voice for dealers, business in West Virginia Senate

12:01 am U.S. ET | Dec. 1, 2014

Dealer Bill Cole, 58, is poised to become president of the West Virginia Senate next year, and the state's lieutenant governor....
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Scion nixes convertible, turbocharged FR-S

10:45 am U.S. ET | Nov. 25, 2014

Toyota says there will be no convertible version of the Scion FR-S sports car and -- in a blow to power-seeking enthusiasts everywhere -- no turbocharged engine....
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YASUYUKI YOSHINAGA, PRESIDENT, FUJI HEAVY INDUSTRIES

Subaru boss: Strong growth brings new challenges

12:01 am U.S. ET | Nov. 24, 2014

Hot-selling Subaru is going from strength to strength under Yasuyuki Yoshinaga, president of Subaru maker Fuji Heavy Industries. The brand is poised for a sixth straight year of record U.S. sales, and profits are getting a big boost from favorable exchange rates....
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Subaru unveils VIZIV GT Vision virtual racer for 'Gran Turismo 6' gamers

4:58 pm U.S. ET | Nov. 18, 2014

Subaru is the latest automaker to embrace the virtual racing scene with a hyperfuturistic concept for “Gran Turismo 6” on the PlayStation 3 game system....
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Hot sales put Subaru ahead of plan

12:01 am U.S. ET | Nov. 17, 2014

In May, Yasuyuki Yoshinaga, president of Subaru maker Fuji Heavy Industries, unveiled a business plan to guide the company through 2020. But Subaru's sales are rising so fast, he may have to roll out a new plan much sooner than expected....
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Ernie Boch confuses, charms presidents

12:01 am U.S. ET | Nov. 15, 2014

Even when meeting former presidents, Boston-area dealer and Subaru distributor Ernie Boch dresses like a rock star....
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Subaru to hit North America sales target ahead of plan

4:49 am U.S. ET | Nov. 13, 2014

The parent of Subaru said it will reach its mid-term sales target in North America at least three years ahead of plan, helped by demand for the Forester crossover and Legacy sedan....
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Longer vehicle ownership might mean less loyalty, study says

2:51 pm U.S. ET | Nov. 5, 2014

The longer a customer owns a vehicle, the less likely he or she is to buy that same brand again, an Experian Automotive study found....
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Mazda, Fuji Heavy post big quarterly profit gains on weak yen

6:49 am U.S. ET | Oct. 31, 2014

Mazda Motor and Subaru's parent company Fuji Heavy Industries today posted rosy second-quarter profit growth as a weak yen made their exports more lucrative....
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HANS GREIMEL

BLOG: New Subaru marketing could foreshadow upmarket push

10:24 am U.S. ET | Oct. 28, 2014

If you liked the quality of Subaru cars before, you're going to love the “new” quality the brand aspires to. That's the marketing meme Subaru is cultivating in Japan under a “New Subaru Quality” push aiming to move its image upmarket....
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List of 7.8 million vehicles involved in the Takata airbag recalls

6:50 am U.S. ET | Oct. 22, 2014

Owners of the following vehicles are being urged to act immediately on recalls involving potentially defective airbags made by Takata, according to a corrected list distributed late Tuesday by the National Highway Traffic Safety Administration....
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Acura grabs page from Subaru's awd playbook

12:01 am U.S. ET | Oct. 13, 2014

Acura, trying to reinvent itself yet again, wants to position all-wheel drive at the center of its revival bid, much the way Subaru did in the 1990s, to great success....
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BEST PRACTICES

Maine store's free tires bring customers back

12:01 am U.S. ET | Oct. 6, 2014

Stanley Subaru gives its new-vehicle buyers a benefit it calls "Tires for Life."...
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Toyoda Gosei settles U.S. price-fixing charge, pays $26 million fine

1:46 pm U.S. ET | Sept. 29, 2014

Japanese auto parts maker Toyoda Gosei agreed to plead guilty to price-fixing and pay a $26 million fine, the Justice Department said. Toyoda Gosei, which acknowledged conspiring to fix prices of airbags, steering wheels and automotive hoses, is the 29th auto parts maker to plead guilty to price-fixing since the Justice Department began its long-running investigation....
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Subaru adds EyeSight technology to Impreza, plans big rollout

11:53 am U.S. ET | Sept. 26, 2014

Subaru said it will add its new third-generation EyeSight pre-crash system to the Impreza small car this year as part of a drive to boost margins and burnish the brand's image as a safety leader....
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VW, Ford, GM, Toyota dominate North American Car and Truck of the Year short list

12:05 pm U.S. ET | Sept. 23, 2014

Volkswagen Group of America has four vehicles in the running for North American Car and Truck of the Year awards....
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