You must have an Automotive Newssubscription to view the digital edition
Click here to subscribe
Toyota is pulling the plug on Scion, the funky upstart brand it launched in 2002 to appeal to the finicky younger buyers it was struggling to connect with on its own.
More than 50 global Automotive News editors and reporters deliver original, trusted and reliable journalism every day. Get access to everything for $89/year.
Sign up today to get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we'll deliver.
Entire contents © Crain Communications, Inc.
Use of editorial content without permission is strictly prohibited. All Rights Reserved.