Scion

Toyota, Honda suffer from weak car deliveries

4:15 pm U.S. ET | Sept. 1, 2015

The declines in small and midsize car sales finally caught up to both Toyota and Honda in August. Toyota Motor Sales U.S.A. reported its August sales fell 8.8 percent from a year earlier to 224,381 vehicles, while American Honda Motor Co.'s sales dropped 6.9 percent to 155,491. Both companies suffered big declines in cars that negated increases in some light trucks....
Read More »

Scion's single-trim strategy benefits dealers but also has risks

12:01 am U.S. ET | Aug. 8, 2015

Plenty of automakers limit the number of a la carte options or even packages as a way to reduce manufacturing complexity and time. For Scion, the rationale is different....
Read More »

Weak car, Scion results offset strong truck deliveries at Toyota

5:30 pm U.S. ET | Aug. 3, 2015

Toyota Motor Corp. reported flat sales in July as a big win for its Lexus brand and strong truck sales were offset by weak performances by its top sellers on the car side, the Camry and Corolla, and at Scion....
Read More »

Long-starved Scion gets a serving of new cars, crossovers

12:01 am U.S. ET | July 27, 2015

After years of neglect from parent company Toyota, Scion is finally seeing new products roll in. Two cars go on sale this year, and a subcompact crossover likely is headed to dealers in 2016....
Read More »

Mini, Subaru, Scion improve the most in J.D. Power APEAL Study

10:00 am U.S. ET | July 22, 2015

Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year....
Read More »

Scion packs automatic braking into iA

12:01 am U.S. ET | July 5, 2015

Scion's new iA sedan packs impressive collision avoidance tech for a little sedan that starts under $17,000. Thanks to Mazda....
Read More »

Strong truck volume helps Toyota offset weak car demand

3:30 pm U.S. ET | July 1, 2015

Toyota Motor Sales, boosted by strong light-truck volume, rebounded from a sales decline in May to post a 4.1 percent jump in June deliveries....
Read More »

Toyota Motor Sales off 0.3%, despite big truck haul

4:00 pm U.S. ET | June 2, 2015

Toyota Motor Sales posted a 0.3 percent decline in May sales from a year earlier, as the continued strength of its light trucks failed to offset losses across nearly its entire car lineup. With demand for light trucks strong, Toyota is feeling the same inventory pinch as it did in April....
Read More »

RICHARD TRUETT

BLOG: With sports cars, hit reset (often) for success

11:00 am U.S. ET | May 26, 2015

Sporty cars won't live past one generation if car companies don't keep them fresh with new models and features. Constant investment or a slow, agonizing death....
Read More »

Scion to announce 3rd new vehicle this fall, sources say

12:01 am U.S. ET | May 11, 2015

Scion is gearing up for a rebound with two new vehicles, the iA sedan and iM hatchback, both shown last month at the New York auto show. But sources say a third new vehicle on Scion's docket is scheduled to be announced this fall, possibly in November at the Los Angeles Auto Show....
Read More »

Scion FR-S gets light refresh for 2016

12:00 pm U.S. ET | May 5, 2015

Toyota is giving the rear-wheel-drive Scion FR-S a light refresh for the 2016 model year. The interior gets most of the attention, with silver trim accents and a new standard 7-inch touch screen. The FR-S also will feature voice-recognition technology, Toyota says....
Read More »

Toyota posts gain, needs more trucks

5:30 pm U.S. ET | May 1, 2015

Toyota will adjust production in the coming months to boost tight light-truck supplies after strong demand for pickups, crossovers and SUVs offset slumping car sales last month. The automaker had an April sales gain of just 1.8 percent -- its smallest increase since September....
Read More »

HANS GREIMEL

BLOG: Who's using whom in the Mazda-Toyota Mexican marriage?

11:00 am U.S. ET | April 21, 2015

Mazda is loaning a rival one of its biggest brand assets: its distinct Kodo design language. Scion, meanwhile, is rolling the dice on a car even Mazda thinks U.S. demand can't support....
Read More »

Scion shifts ad model for iA, iM launch

12:01 am U.S. ET | April 19, 2015

In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in 2003. The effort reflects Toyota's admission that new products won't revive sales without a much more aggressive approach to promotion....
Read More »

Toyota wants a Scion purchase to feel more like buying an IPad

6:46 am U.S. ET | April 1, 2015

Toyota wants buying a Scion car to feel more like ordering an iPad and less like the current four-hour ordeal....
Read More »

NEAL E. BOUDETTE

BLOG: After two N.Y. unveilings, what's next for Scion?

9:50 am U.S. ET | April 1, 2015

Scion unveiled two new cars Tuesday night and almost immediately shifted the focus to what's coming next. The smart money is betting on a small crossover....
Read More »

DAVE GUILFORD

BLOG: Can these cars fuel brand comebacks?

10:15 am U.S. ET | March 31, 2015

Every vehicle that rolls out this week at the New York auto show represents a high-stakes bet. Hundreds of millions of dollars, years of work. But some vehicles have even more riding on them....
Read More »

Scion iA sedan uncovered

12:30 pm U.S. ET | March 27, 2015

The Scion iA, scheduled for a New York Auto Show debut, has been caught and spy photos show the subcompact with a fast, sloping hood and a wide, trapezoid-shaped front grille....
Read More »

Scion plans revival with iM hatchback, iA compact sedan

12:01 am U.S. ET | March 23, 2015

Toyota Motor Corp. is set to unveil two new nameplates for its struggling Scion brand next month at the New York auto show -- a five-door iM hatchback and a sporty compact sedan designated the iA....
Read More »

2015 NEW YORK AUTO SHOW

Scion plans revival with iM hatchback, iA compact sedan

12:33 pm U.S. ET | March 18, 2015

Toyota is about to give up its struggling Scion brand a shot in the arm -- two shots, in fact. At the New York auto show next month, the automaker is set to unveil two new models for the youth-oriented brand -- a five-door iM hatchback and a sporty compact sedan designated the iA....
Read More »

Crossover sales help lift Toyota above Ford

12:00 pm U.S. ET | March 3, 2015

Powered by strong performances in cars, minivans and trucks, Toyota pulled off a rare feat in February: It outsold the perennial No. 2 in the U.S. market, Ford. Toyota’s three U.S. brands sold 180,467 light vehicles, up 13 percent and edging out Ford’s total of 179,673. Driving the gains were the RAV4 small crossover, whose sales jumped 33 percent to 21,943 units, the midsize 4Runner SUV, which saw an increase of 38 percent to 6,420, and Lexus’ two crossovers....
Read More »

Lexus wins 4th straight J.D. Power dependability title; Buick rises to No. 2

10:00 am U.S. ET | Feb. 25, 2015

Toyota's Lexus claimed its fourth consecutive title as most-dependable automotive brand after three years of ownership while corporate sibling Scion jumped to ninth place from 22nd a year earlier, J.D. Power and Associates said today. Buick came in at No. 2, rising three spots from last year....
Read More »

Toyota's Carter says dealerships must change to look like new customers

1:30 pm U.S. ET | Jan. 22, 2015

Successful auto dealers must make their dealerships look like their future customers with more women, minorities and the young, Toyota's head of automotive operations in the US says....
Read More »

Scion's plan: Less quirky, more pragmatic

12:01 am U.S. ET | Jan. 19, 2015

After struggling for years, Toyota's youth-oriented Scion brand aims to get back on a fast growth track by adding products that are more pragmatic and by gearing its advertising to a slightly older crowd....
Read More »

It's official: Scion kills FR-S convertible idea

12:01 am U.S. ET | Jan. 19, 2015

Despite a series of tantalizing concepts, Scion has officially killed the idea of an FR-S convertible. Scion executives spearheaded a feasibility study of the idea but terminated it in June, said Doug Murtha, the brand's vice president....
Read More »

Automotive News Cover
News by Brand