Scion

Scion shifts ad model for iA, iM launch

12:01 am U.S. ET | April 19, 2015

In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in 2003. The effort reflects Toyota's admission that new products won't revive sales without a much more aggressive approach to promotion....
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Toyota wants a Scion purchase to feel more like buying an IPad

6:46 am U.S. ET | April 1, 2015

Toyota wants buying a Scion car to feel more like ordering an iPad and less like the current four-hour ordeal....
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NEAL E. BOUDETTE

BLOG: After two N.Y. unveilings, what's next for Scion?

9:50 am U.S. ET | April 1, 2015

Scion unveiled two new cars Tuesday night and almost immediately shifted the focus to what's coming next. The smart money is betting on a small crossover....
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DAVE GUILFORD

BLOG: Can these cars fuel brand comebacks?

10:15 am U.S. ET | March 31, 2015

Every vehicle that rolls out this week at the New York auto show represents a high-stakes bet. Hundreds of millions of dollars, years of work. But some vehicles have even more riding on them....
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Scion iA sedan uncovered

12:30 pm U.S. ET | March 27, 2015

The Scion iA, scheduled for a New York Auto Show debut, has been caught and spy photos show the subcompact with a fast, sloping hood and a wide, trapezoid-shaped front grille....
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Scion plans revival with iM hatchback, iA compact sedan

12:01 am U.S. ET | March 23, 2015

Toyota Motor Corp. is set to unveil two new nameplates for its struggling Scion brand next month at the New York auto show -- a five-door iM hatchback and a sporty compact sedan designated the iA....
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2015 NEW YORK AUTO SHOW

Scion plans revival with iM hatchback, iA compact sedan

12:33 pm U.S. ET | March 18, 2015

Toyota is about to give up its struggling Scion brand a shot in the arm -- two shots, in fact. At the New York auto show next month, the automaker is set to unveil two new models for the youth-oriented brand -- a five-door iM hatchback and a sporty compact sedan designated the iA....
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Crossover sales help lift Toyota above Ford

12:00 pm U.S. ET | March 3, 2015

Powered by strong performances in cars, minivans and trucks, Toyota pulled off a rare feat in February: It outsold the perennial No. 2 in the U.S. market, Ford. Toyota’s three U.S. brands sold 180,467 light vehicles, up 13 percent and edging out Ford’s total of 179,673. Driving the gains were the RAV4 small crossover, whose sales jumped 33 percent to 21,943 units, the midsize 4Runner SUV, which saw an increase of 38 percent to 6,420, and Lexus’ two crossovers....
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Lexus wins 4th straight J.D. Power dependability title; Buick rises to No. 2

10:00 am U.S. ET | Feb. 25, 2015

Toyota's Lexus claimed its fourth consecutive title as most-dependable automotive brand after three years of ownership while corporate sibling Scion jumped to ninth place from 22nd a year earlier, J.D. Power and Associates said today. Buick came in at No. 2, rising three spots from last year....
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Toyota's Carter says dealerships must change to look like new customers

1:30 pm U.S. ET | Jan. 22, 2015

Successful auto dealers must make their dealerships look like their future customers with more women, minorities and the young, Toyota's head of automotive operations in the US says....
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Scion's plan: Less quirky, more pragmatic

12:01 am U.S. ET | Jan. 19, 2015

After struggling for years, Toyota's youth-oriented Scion brand aims to get back on a fast growth track by adding products that are more pragmatic and by gearing its advertising to a slightly older crowd....
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It's official: Scion kills FR-S convertible idea

12:01 am U.S. ET | Jan. 19, 2015

Despite a series of tantalizing concepts, Scion has officially killed the idea of an FR-S convertible. Scion executives spearheaded a feasibility study of the idea but terminated it in June, said Doug Murtha, the brand's vice president....
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Toyota to drop Scion iQ as smallest car fails to win U.S. buyers

1:57 pm U.S. ET | Jan. 16, 2015

Toyota plans to drop its smallest model, the Scion iQ, after the car’s size, price and fuel economy failed to attract US consumers....
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Toyota's Scion to add first sedan to struggling lineup

9:46 am U.S. ET | Jan. 7, 2015

Toyota's struggling Scion brand will add a sedan to its lineup for the first time as it battles slumping sales in the United States. The sedan will be introduced in April at the New York auto show along with the all-new Scion iM five-door hatchback, the brand said in a statement today....
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SCION

Ah, fickle youth

12:01 am U.S. ET | Jan. 5, 2015

Scion plans to replace three of its five models with new products over the next three years, starting with a production version of the five-door iM concept it showed in Los Angeles....
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Thanksgiving deals, trucks lift Toyota

2:15 pm U.S. ET | Dec. 2, 2014

Toyota Motor Sales U.S.A.'s sales rose 3 percent to 183,346 units in November, fueled by demand for SUVs and crossovers....
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Hendrick aims to keep legacies rolling

12:01 am U.S. ET | Dec. 1, 2014

Taking care of legacy employees is critical for closing the acquisition of a dealership, buy-sell advisers say....
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Scion nixes convertible, turbocharged FR-S

10:45 am U.S. ET | Nov. 25, 2014

Toyota says there will be no convertible version of the Scion FR-S sports car and -- in a blow to power-seeking enthusiasts everywhere -- no turbocharged engine....
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Scion looks to end product drought with iM hatchback

6:30 pm U.S. ET | Nov. 19, 2014

Scion formally unveiled the long-awaited five-door iM Concept hatchback, marking the struggling brand's first new design in three years. The hatchback will arrive in dealerships next year after Scion shows a production version of the car at the New York auto show in April....
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Scion's iM and what comes after

12:01 am U.S. ET | Nov. 17, 2014

After teasing the iM concept hatchback last month with shots of the nose and rear, Scion has released pictures of the entire car before its debut this week at the Los Angeles Auto Show....
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Scion readies iM Concept for L.A. Auto Show

7:15 am U.S. ET | Nov. 13, 2014

Scion, aiming to regain momentum in the U.S., will use the Los Angeles Auto Show to showcase the iM Concept, a hatchback designed with young, adventurous drivers in mind....
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Scion's iM concept suggests Toyota's Auris is U.S.-bound

12:01 am U.S. ET | Oct. 27, 2014

Toyota Motor Corp., on a mission to rejuvenate its youth-oriented Scion brand, may replace its boxy xB subcompact with a version of Europe's Toyota Auris, new images suggest....
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Trucks fly in a 'best we could have expected' September

12:01 am U.S. ET | Oct. 1, 2014

U.S. sales of SUVs, small crossovers and full-size pickups soared in September as cars became a tougher sell. Overall volume rose 9 percent, and a 16.4 million SAAR showed demand remains strong even after the industry put up big numbers all summer....
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Toyota trucks carry load amid wait for '15 Camry

12:01 am U.S. ET | Oct. 1, 2014

Booming crossover and SUV sales helped Toyota Division eke out its seventh straight monthly sales gain last month, while Lexus continued to gain ground on its luxury rivals....
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Q&A

Scion retools its pitch to youth in comeback bid

12:01 am U.S. ET | Sept. 22, 2014

Once-adorable Scion is entering its awkward tween years, but hasn't hit its growth spurt yet. Nancy Inouye, now in her second year as Scion's national marketing communications manager, says the brand is targeting millennials....
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