Scion

Toyota Motor advances 12% for best July in 7 years

4:24 pm U.S. ET | Aug. 1, 2014
Sales at Toyota Motor Sales rose 12 percent in July from a year earlier to 215,802 vehicles, for the automaker's best July sales in seven years as core models posted big gains....
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Scion's entry-level reload means big changes

12:01 am U.S. ET | July 28, 2014
Toyota has decided to keep Scion as a starter brand with a product lineup tailored to young shoppers....
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A crush of crossovers from Japan's Big 3

12:01 am U.S. ET | July 28, 2014
Already well positioned in the red-hot crossover segments, Honda, Toyota, Nissan and their luxury-brand offshoots are eager to hold their ground....
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RICHARD TRUETT

Where U.S. shoppers draw the line on buying very small cars

12:02 pm U.S. ET | July 22, 2014
Daimler says it's giving the Smart car another go in the United States by rebuilding it from wheels to roof, complete with new powertrains. It may not help....
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Real or stock photos? The color's the thing

12:01 am U.S. ET | May 12, 2014
Prevailing wisdom among dealers is that online shoppers prefer real photos of new vehicles in inventory over stock photos from the manufacturer and others....
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BIG SOFA, LITTLE CAR?

When Scion's too tiny, Toyota pilot program allows a larger loaner

12:01 am U.S. ET | April 21, 2014
Scion is rolling out a pilot program that will allow vehicle owners to use other Toyota models as short-term loaners....
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2014 NEW YORK AUTO SHOW

Scion charts new lineup for U.S.

12:37 pm U.S. ET | April 16, 2014
Toyota's Scion brand, struggling to boost sales with aged products, plans to replace three of its five nameplates in the United States over a two-year period starting in 2015. The first of the three will be unveiled at the Los Angeles Auto Show in November, Scion Vice President Doug Murtha said in an interview today....
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2014 DETROIT AUTO SHOW

As it matures, Scion is rethinking its image

12:01 am U.S. ET | Jan. 20, 2014
Scion turns 10 years old this year, and even though the target customer is still Gen Y, the behavior of that demographic has changed dramatically....
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Lexus: No interest in $30,000 models

12:01 am U.S. ET | Dec. 9, 2013
Lexus boss Jeff Bracken concedes that Mercedes-Benz's low-priced CLA sedan is off to a flying start, but he vows not to follow Mercedes down the price ladder....
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2013 TOKYO MOTOR SHOW

Subaru boss spurns convertible BRZ, FR-S

11:48 am U.S. ET | Nov. 20, 2013
Subaru chief Yasuyuki Yoshinaga dismissed the idea of a convertible Subaru BRZ sporty coupe, saying the vehicle would require a complete remake to meet safety standards. His slap-down came as Toyota, which sells a rebadged version of the car as the Scion FR-S, showed its own drop-top concept down the aisle at the Tokyo Motor Show....
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Scion pulls more dealers online

12:01 am U.S. ET | Nov. 18, 2013
Scion, to prod dealers to connect with shoppers on the Internet, is helping retailers pay for online advertising on Google and other search engines. Frank Scion in National City, Calif., had never spent a dime for Google paid search until this month when Scion anted up co-op funds, said Sean Magaha, digital marketing director for the Frank Motors Group....
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As Scion slips, Toyoda urges patience

12:01 am U.S. ET | Nov. 4, 2013
Akio Toyoda, scion of Toyota Motor Corp.'s founding family, has words of encouragement for Scion dealers who have soured on the brand's shrinking sales: Hang in there....
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