Scion

Toyota recalling 26,000 Scion FR-S sports cars

2:35 pm U.S. ET | Feb. 9, 2016

Toyota today said it is recalling 26,000 Scion FR-S sports cars from the 2013-16 model years because of an ignition key interlock issue....
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Where Toyota, Lexus got their leaders

12:01 am U.S. ET | Feb. 8, 2016

While Scion served Toyota as a test bed for marketing and retail innovations, it was also an effective proving ground for executives. A truckful of current Toyota suits cut their teeth at the young brand, and movement between Scion and Lexus was fluid....
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EDITORIAL

Ditching quirky Scion is the right call for Toyota

12:01 am U.S. ET | Feb. 8, 2016

Toyota's decision to pull the plug on Scion should come as no surprise. It was at the very least a distraction to busy Toyota dealers and probably a drain on engineering and marketing resources....
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SUNSET FOR SCION

Toyota's youth brand fulfilled its purpose, if not its potential

12:01 am U.S. ET | Feb. 7, 2016

Fourteen years after Scion's introduction, Toyota has decided to shutter the brand. But within the failed experiment are crucial successes that Toyota will draw on long after Scion fades to a footnote on Wikipedia....
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Toyota to scrap Scion brand, keep the cars

9:33 am U.S. ET | Feb. 3, 2016

Toyota is pulling the plug on Scion, the funky upstart brand it launched in 2002 to appeal to the finicky younger buyers it was struggling to connect with on its own....
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Trucks lift Toyota, Lexus

5:30 pm U.S. ET | Jan. 5, 2016

Toyota Motor Corp. posted its highest December sales ever, and Lexus moved into second place among U.S. luxury brands with its best year in history. The Toyota brand achieved a 4.7 percent gain on the year, while Scion dropped 3.2 percent, its third consecutive year of declining sales....
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SCION

Finally, some fresh products

12:01 am U.S. ET | Jan. 4, 2016

Scion finally received new products -- the iA and iM -- to slow the youth-oriented brand's sales decline....
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A bit nuts and Jukey: What people are saying about the Scion C-HR

12:01 am U.S. ET | Dec. 5, 2015

With the new C-HR, Scion looks to get a piece of the nascent but burgeoning subcompact crossover market. Here's what some critics and journalists are saying about the C-HR, which debuted in November at the Los Angeles Auto Show....
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Toyota Motor sales rise on trucks; Lexus sets record Nov.

1:30 am U.S. ET | Dec. 1, 2015

Toyota Motor Sales U.S.A. posted a 3.4 percent gain in U.S. sales in November as consumers' demand for light trucks continued to buoy the automaker and the industry, the company said....
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Scion's edgy new crossover for the kids

12:01 am U.S. ET | Nov. 23, 2015

When it goes on sale in late 2016 or early 2017, Scion's C-HR will tap into the global thirst for all things crossover....
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Los Angeles' hits & mehs

12:01 am U.S. ET | Nov. 23, 2015

Like any auto show, Los Angeles was supposed to be chockablock with astonishing, flabbergasting production models, honey-will-you-look-at-that concepts - maybe even a handful of hybrids or green cars with mind-bending technology. Well, maybe the exciting stuff got stuck in L.A. traffic....
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Scion keeps it weird in new iM, iA ads

11:02 am U.S. ET | Nov. 19, 2015

Scion's “Weird, Right?” ad campaign for the iM hatchback and iA compact sedan is back for another round of weirdness....
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Scion jumps into hot subcompact crossover fray with C-HR

5:00 pm U.S. ET | Nov. 18, 2015

The sleek C-HR concept crossover Toyota has shown at global auto shows will come to the U.S. market as a Scion. When the C-HR goes on sale in 2017, the subcompact crossover will be the third all-new model Scion has promised dealers, following the iA and iM that went on sale in September....
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Toyota reaps truck boom to record October volume

4:30 pm U.S. ET | Nov. 3, 2015

Toyota Motor Sales posted its best October ever, riding a wave of light-truck sales to a 13 percent gain in U.S. volume and marking the first time the company surpassed 200,000 deliveries in October....
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Scion frees ad agency to go for the weird

12:01 am U.S. ET | Oct. 12, 2015

The latest TV campaign for Scion's new iM hatchback and iA compact sedan uses a mix of familiar ingredients: cars driving through beautiful landscapes, close-ups of the interiors and a script that ticks off standard features such as backup cameras and dual-zone climate control. But then, apropos of Scion, things get weird....
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Toyota rises 16 percent, seeks more truck output

5:45 pm U.S. ET | Oct. 1, 2015

Toyota Motor Sales posted a 16 percent year-over-year U.S. sales increase last month that resulted in its best September since 2007....
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Changing Scion gets new boss

12:01 am U.S. ET | Sept. 28, 2015

Andrew Gilleland was a field operations manager at Scion when it was hatched in 2003, working with dealers to help get the youth-oriented brand off the ground....
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Scion names Gilleland vice president; Murtha takes new post at Toyota

9:53 am U.S. ET | Sept. 24, 2015

Scion, amid an aggressive product rollout, said today Andrew Gilleland will return to the brand as its vice president. He replaces Doug Murtha, 49, who will head corporate strategy and planning for Toyota in North America....
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Toyota, Honda suffer from weak car deliveries

4:15 pm U.S. ET | Sept. 1, 2015

The declines in small and midsize car sales finally caught up to both Toyota and Honda in August. Toyota Motor Sales U.S.A. reported its August sales fell 8.8 percent from a year earlier to 224,381 vehicles, while American Honda Motor Co.'s sales dropped 6.9 percent to 155,491. Both companies suffered big declines in cars that negated increases in some light trucks....
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Scion's single-trim strategy benefits dealers but also has risks

12:01 am U.S. ET | Aug. 8, 2015

Plenty of automakers limit the number of a la carte options or even packages as a way to reduce manufacturing complexity and time. For Scion, the rationale is different....
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Weak car, Scion results offset strong truck deliveries at Toyota

5:30 pm U.S. ET | Aug. 3, 2015

Toyota Motor Corp. reported flat sales in July as a big win for its Lexus brand and strong truck sales were offset by weak performances by its top sellers on the car side, the Camry and Corolla, and at Scion....
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Long-starved Scion gets a serving of new cars, crossovers

12:01 am U.S. ET | July 27, 2015

After years of neglect from parent company Toyota, Scion is finally seeing new products roll in. Two cars go on sale this year, and a subcompact crossover likely is headed to dealers in 2016....
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Mini, Subaru, Scion improve the most in J.D. Power APEAL Study

10:00 am U.S. ET | July 22, 2015

Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year....
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Scion packs automatic braking into iA

12:01 am U.S. ET | July 5, 2015

Scion's new iA sedan packs impressive collision avoidance tech for a little sedan that starts under $17,000. Thanks to Mazda....
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Strong truck volume helps Toyota offset weak car demand

3:30 pm U.S. ET | July 1, 2015

Toyota Motor Sales, boosted by strong light-truck volume, rebounded from a sales decline in May to post a 4.1 percent jump in June deliveries....
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