Scion

Scion's entry-level reload means big changes

12:01 am U.S. ET | July 28, 2014
Toyota has decided to keep Scion as a starter brand with a product lineup tailored to young shoppers....
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A crush of crossovers from Japan's Big 3

12:01 am U.S. ET | July 28, 2014
Already well positioned in the red-hot crossover segments, Honda, Toyota, Nissan and their luxury-brand offshoots are eager to hold their ground....
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RICHARD TRUETT

Where U.S. shoppers draw the line on buying very small cars

12:02 pm U.S. ET | July 22, 2014
Daimler says it's giving the Smart car another go in the United States by rebuilding it from wheels to roof, complete with new powertrains. It may not help....
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Real or stock photos? The color's the thing

12:01 am U.S. ET | May 12, 2014
Prevailing wisdom among dealers is that online shoppers prefer real photos of new vehicles in inventory over stock photos from the manufacturer and others....
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BIG SOFA, LITTLE CAR?

When Scion's too tiny, Toyota pilot program allows a larger loaner

12:01 am U.S. ET | April 21, 2014
Scion is rolling out a pilot program that will allow vehicle owners to use other Toyota models as short-term loaners....
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2014 NEW YORK AUTO SHOW

Scion charts new lineup for U.S.

12:37 pm U.S. ET | April 16, 2014
Toyota's Scion brand, struggling to boost sales with aged products, plans to replace three of its five nameplates in the United States over a two-year period starting in 2015. The first of the three will be unveiled at the Los Angeles Auto Show in November, Scion Vice President Doug Murtha said in an interview today....
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2014 DETROIT AUTO SHOW

As it matures, Scion is rethinking its image

12:01 am U.S. ET | Jan. 20, 2014
Scion turns 10 years old this year, and even though the target customer is still Gen Y, the behavior of that demographic has changed dramatically....
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Lexus: No interest in $30,000 models

12:01 am U.S. ET | Dec. 9, 2013
Lexus boss Jeff Bracken concedes that Mercedes-Benz's low-priced CLA sedan is off to a flying start, but he vows not to follow Mercedes down the price ladder....
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2013 TOKYO MOTOR SHOW

Subaru boss spurns convertible BRZ, FR-S

11:48 am U.S. ET | Nov. 20, 2013
Subaru chief Yasuyuki Yoshinaga dismissed the idea of a convertible Subaru BRZ sporty coupe, saying the vehicle would require a complete remake to meet safety standards. His slap-down came as Toyota, which sells a rebadged version of the car as the Scion FR-S, showed its own drop-top concept down the aisle at the Tokyo Motor Show....
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Scion pulls more dealers online

12:01 am U.S. ET | Nov. 18, 2013
Scion, to prod dealers to connect with shoppers on the Internet, is helping retailers pay for online advertising on Google and other search engines. Frank Scion in National City, Calif., had never spent a dime for Google paid search until this month when Scion anted up co-op funds, said Sean Magaha, digital marketing director for the Frank Motors Group....
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As Scion slips, Toyoda urges patience

12:01 am U.S. ET | Nov. 4, 2013
Akio Toyoda, scion of Toyota Motor Corp.'s founding family, has words of encouragement for Scion dealers who have soured on the brand's shrinking sales: Hang in there....
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Toyota dealers get OK to drop sagging Scion

12:01 am U.S. ET | Aug. 19, 2013
Toyota has told dealers that too many of them carry the underperforming Scion franchise, so they're free to walk away from the youth-oriented brand without facing penalties. But the company has offered a glimpse of two possible future products for dealers who stick with Scion....
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Boomers surpass their children as No. 1 market for new wheels

12:01 am U.S. ET | Aug. 11, 2013
For generations, car buying declined as consumers entered their golden years. Now, boomers are refusing to follow their parents' lead and go quietly into the car buying night. The 55-to-64-year-old age group, the oldest of the boomers, has become the cohort most likely to buy a new car, according to a new study by the University of Michigan's Transportation Research Institute....
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Automakers refuse to give up on millennials who don't buy

12:01 am U.S. ET | Aug. 9, 2013
Young people are buying cars at a slower rate than their parents, restrained by mounting student loan debt, a rising cost of driving and an increasing reliance on biking and public transportation....
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Honda Civic still best among compacts on new IIHS crash test

12:01 am U.S. ET | Aug. 8, 2013
The Honda Civic is still the only small car to get the top rating on a new test that simulates a severe front-end crash, the Insurance Institute for Highway Safety says. Many popular and entry-level small cars struggled in a new round of "small overlap" crash tests, which replicates an accident in which the front corner of a car clips another car, a pole or a tree at 40 mph....
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Japan's big brands aim for tech, sizzle

12:01 am U.S. ET | July 29, 2013
Plenty is in the works for the Japanese import brands and another California-based carmaker, Tesla....
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Scion ponders moving into near-luxury

12:01 am U.S. ET | July 29, 2013
Within Toyota, there are two divergent views about Scion: maintain it as a youth-oriented brand, or move it into the premium compact near-luxury segment....
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