Nismo

Nismo marketing pitch: A day at the racetrack

12:01 am U.S. ET | May 13, 2013
Nissan Motor Co. thinks a spin around a racetrack will attract shoppers better than traditional advertising to its new Nismo performance models.... Read More »

 

Nissan raises profile of Nismo performance unit

12:01 am U.S. ET | March 4, 2013
Aiming to buff its sporty image in the United States, Nissan Motor Co. will raise the U.S. profile of its Nismo performance tuner subbrand by sponsoring circuit events and backing teams in the 2013 Grand Am season.... Read More »

 

Nissan touts Nismo performance, wants more racing in U.S.

10:21 am U.S. ET | Feb. 26, 2013
Nissan aims to buff its sporty image with a gleaming new headquarters for its Nismo tuner sub-brand, a return to Le Mans with an electrified racer and plans for an even higher performance Nismo-badged GT-R sports car.... Read More »

 

Nissan will expand Nismo performance offerings

12:01 am U.S. ET | Feb. 11, 2013
Nissan wants a bigger presence in the United States for vehicle sports packages and plans to expand the role of its Nismo performance brand.... Read More »

 

2013 CHICAGO AUTO SHOW

Nissan looks to more performance offerings

11:30 am U.S. ET | Feb. 7, 2013
Nissan, seeking a bigger U.S. presence for vehicle sports packages, plans to expand its Nismo performance brand. The automaker rolled out two Nismo models today at the Chicago Auto Show -- a Nismo Juke and a 2014 Nismo 370Z -- which executives say are the first of a wave of models coming under the brand.... Read More »