Titan

RICHARD TRUETT

BLOG: Look-alike cars? Whether by design or not, it's an old, familiar story

11:30 am U.S. ET | April 7, 2015

Designers have never had more flexibility and access to technology and materials to create and break new styling ground. So why do so many of today's latest cars and concepts look familiar?...
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Ghosn says Nissan is not Mercedes' only pickup option

4:15 pm U.S. ET | April 2, 2015

Nissan CEO Carlos Ghosn says global partner Daimler AG has plenty of options for sourcing the Mercedes-Benz pickup it is planning to introduce by 2020. And they may or may not include a Nissan factory....
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Q&A

Nissan's Diaz says 2016 Titan is no F-150 look-alike

12:01 am U.S. ET | Feb. 21, 2015

Nissan's redesigned 2016 Titan pickup that debuted at the Detroit auto show drew plenty of comparisons to the Ford F-150. The shape of the grille and headlights, and the dip in the upper edge of the front doors recall styling of the F-150. But Nissan's senior vice president for U.S. sales and marketing and operations, Fred Diaz, says he never thought the truck had a close resemblance to Ford top seller....
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NO COWBOYS

With Titan, Nissan aims for 'white space' below biggest pickups

12:01 am U.S. ET | Jan. 26, 2015

Nissan has a new strategy for scratching out a piece of Detroit's full-size pickup market: It will stop chasing cowboys. And it will instead think about Roman gladiators, Spartacus, NFL football players, and maybe even flesh-eating zombies....
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Munoz: Titan can do better than 5% goal

8:22 pm U.S. ET | Jan. 23, 2015

Nissan startled many last week when it said it envisioned its newly unveiled redesigned 2016 Titan capturing 5 percent of the full-size pickup market. But Nissan's U.S. boss, Jose Munoz, says 5 percent might be on the low side....
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Big sales goal for new Titan may be low, Nissan's Munoz says

10:45 pm U.S. ET | Jan. 22, 2015

Nissan startled many auto industry observers last week when it said it envisioned the redesigned 2016 Titan capturing 5 percent of the U.S. full-size pickup market. But Nissan's U.S. boss, Jose Munoz, says 5 percent might be on the low side....
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Assault on Fortress Detroit

12:01 am U.S. ET | Jan. 19, 2015

Tougher specs, more rugged designs and ample new trim levels -- all wrapped in copious red-white-and-blue marketing. Japanese brands are upping the stakes in the pickup wars with products debuting at the Detroit auto show in hopes of making deeper inroads into the one segment in which the country's carmakers still trail their Detroit rivals....
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YOU'RE GONNA BE POPULAR

Sizing up the beauty queens, class clowns of Detroit

12:01 am U.S. ET | Jan. 19, 2015

Staff Reporter Ryan Beene was on the floor at the 2015 Detroit auto show, judging the cafeteria cachet of the most talked-about vehicles....
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Titan designer finally got her chance to improve pickup

8:15 am U.S. ET | Jan. 12, 2015

Redesigning the Nissan Titan has been on Diane Allen's mind ever since she designed the first one. That was back in 2002, when Allen led the California design team to put Nissan into the full-size pickup market in competition with Detroit's automakers....
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Nissan, seeking wider audience, retools Titan top to bottom

8:15 am U.S. ET | Jan. 12, 2015

With three engines -- including a Cummins diesel V-8 -- two frame sizes and three bed lengths, the redesigned Titan coming this fall is Nissan's ambitious new push to become a true contender in the tough full-size pickup market. The revamped pickup, unveiled today at the Detroit auto show, is intended to make the Titan appealing to a wider audience from construction workers to suburbanites....
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RICHARD TRUETT

BLOG: Why Nissan's overhauled Titan falls short of the mountaintop

9:15 am U.S. ET | Jan. 12, 2015

The redesigned Titan will be a technically excellent truck, powerful, capable, durable. But on the roads of Texas and elsewhere, it will be invisible....
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Detroit truck man Diaz sees opportunity in Titan now -- and then

8:15 am U.S. ET | Jan. 12, 2015

Why is Fred Diaz so charged up about this year's long-delayed launch of a second-generation Titan? Opportunity, he explains....
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NISSAN

Up on practically every measure

12:01 am U.S. ET | Jan. 5, 2015

The market will see how much Nissan has learned about wooing pickup buyers after 12 years of struggling with the Titan....
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Nissan Titan goes big rig

12:01 am U.S. ET | Dec. 22, 2014

An all-new version of Nissan’s Titan full-size pickup will be shown at the Detroit auto show next month....
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Nissan Titan goes big rig

11:00 am U.S. ET | Dec. 16, 2014

Despite lackluster sales, Nissan is giving the Titan another shot. An all-new version of the full-size pickup is scheduled to be shown in Detroit in January at the North American International Auto Show....
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JESSE SNYDER

BLOG: Weep not for pickup makers

12:01 am U.S. ET | Nov. 3, 2014

October looked like a happy month for big pickups with sales rising 10 percent, outperforming a strong overall U.S. market. But dig a little deeper and you’ll find pickup manufacturers who are really, really, really happy....
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Dealers to get Titan diesel training

12:01 am U.S. ET | Oct. 6, 2014

Nissan executives have promised that next year's redesigned Titan pickup, with an optional 5.0-liter V-8 diesel, will be a bold new product for the brand....
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Strong May sales trim inventories

12:01 am U.S. ET | June 16, 2014

If mounting stocks of unsold vehicles after winter storms put pressure on automakers to cut production or boost incentives, May's surprise sales rally relieved it....
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Automotive News
Special Video Report
Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota North America CEO Jim Lentz is a pioneer. He and a handful of other employees moved to north Texas last September to help build the automaker's new U.S. headquarters.
» Watch the Video
     
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