Titan

Truck veteran Diaz tinkered with Titan styling

12:01 am U.S. ET | March 17, 2014
Fred Diaz, Nissan's top sales exec in North America, figured he knew a thing or two about full-sized pickups when he joined the company last April.... Read More »

 

Diaz: Nissan N.A. to gain 'profitable' share

4:45 pm U.S. ET | Feb. 27, 2014
U.S. sales boss Fred Diaz expects Nissan North America to continue gaining U.S. market share in 2014 as it rolls out more new models. After Nissan North America's volume jumped 9 percent in 2013, Diaz expects the company's growth to slow this year but still outperform the rest of the industry.... Read More »

 

Nissan ready to pitch low-cost version of Titan for fleet sales

12:01 am U.S. ET | Oct. 14, 2013
As Nissan completes the first redesign of its Titan full-sized pickup, the company hopes to broaden the truck's appeal with more configurations aimed at fleet buyers.... Read More »

 

German automakers renew U.S. diesel push

Sept. 6, 2013 06:01 CET
For years, BMW, Mercedes and Volkswagen sang the praises of diesel in the United States as a lonely trio. But now that other car companies are launching diesel-fueled vehicles, the German brands hope to find new allies.... Read More »

 

Germans renew diesel push

12:01 am U.S. ET | Sept. 2, 2013
For years, BMW, Mercedes-Benz and Volkswagen Group sang the praises of diesel in the United States as a lonely trio.... Read More »

 

Trucks, stair-steps on Diaz's busy agenda

12:01 am U.S. ET | Sept. 2, 2013
Former Ram truck boss Fred Diaz made headlines for Nissan Motor Co. in August when he revealed big product changes for the next-generation Nissan Titan pickup.... Read More »

 

Nissan's deal with Cummins could have marketing implications for Ram

1:14 pm U.S. ET | Aug. 20, 2013
Nissan, which has struggled to win over buyers of large pickups in the United States, said it will offer a diesel engine in its redesigned Titan truck, a first for the Japanese automaker.... Read More »

 

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