Maxima

Baby Max makes impression at Nissan

12:01 am U.S. ET | Dec. 14, 2015

Nissan product managers were impressed that Facebook founder and zillionaire Mark Zuckerberg publicly pledged to his newborn daughter, Max, that he will give 99 percent of their $46 billion family fortune to charity over the course of his life. They were also impressed to learn that adorable little Max Zuckerberg's full given name is actually Maxima....
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Nissan expands sedan recall to fix fuel-line defect that could lead to fire

5:24 pm U.S. ET | Oct. 26, 2015

Nissan expanded a sedan recall for a defect that could lead to fuel leaks during crashes to nearly 47,000 Altimas and Maximas....
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Jet design inspired interior of 2016 Maxima

11:15 am U.S. ET | Aug. 3, 2015

To design the interior of the 2016 Maxima, Nissan designers were looking for ways to present drivers a lot of safety, navigation and entertainment information - without overloading their senses. Product planning manager Vishnu Jayamohan said Nissan designers found clues and inspiration in the cockpits of F-18 fighter jets....
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Nissan halts sales of some redesigned Maximas

6:27 pm U.S. ET | July 22, 2015

Nissan halted some U.S. deliveries of the redesigned 2016 Maxima due to an unidentified quality problem....
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Nissan wants Maxima to skew younger

12:01 am U.S. ET | June 8, 2015

Nissan is aiming its eighth-generation Maxima, redesigned for 2016, at younger buyers, with racier exterior styling, a floating roof, a beefier beltline, an enlarged front grille and a fastback rear design....
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Nissan banks on racier Maxima to draw younger buyers

11:16 am U.S. ET | June 4, 2015

The redesigned Nissan Maxima, positioned to intercept younger premium-segment consumers, will re-emphasize the “4-door sports car” marketing tagline of years past....
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Will Nissan's big gamble on Maxima pay off?

12:01 am U.S. ET | May 25, 2015

Nissan was leaning toward killing the Maxima sedan as the industry recovered from the recession and turned to smaller models. Instead, Nissan went the other way to create the eighth-generation 2016 Maxima....
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Full speed ahead on 2016 Maxima launch

12:01 am U.S. ET | May 4, 2015

Nissan says its factory launch of the newly redesigned 2016 Maxima will be its most flawless. Tighter project deadlines eliminated the last-minute design changes. The precision will allow Nissan to reach full production on three shifts in only four weeks....
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Maxima strategy: 5 trims, no options

12:01 am U.S. ET | April 12, 2015

When the redesigned 2016 Nissan Maxima sport sedan goes on sale this summer, it will come in five trim packages — “and zero options,” says Fred Diaz, vice president for U.S. sales and marketing and operations....
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Nissan bets ad dollars on 4 models

12:01 am U.S. ET | April 6, 2015

Nissan will focus its marketing dollars on four key models for the foreseeable future, even as it prepares for another wave of critical product launches....
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New York's bright stars ... and lesser lights

12:01 am U.S. ET | April 6, 2015

Under the bright lights of the Jacob K. Javits Convention Center, the vehicles at the New York auto show are a lot like the performers on Broadway, making grand entrances and gunning for attention — some more successfully than others....
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Nissan delivers a more intense Maxima

10:00 am U.S. ET | April 2, 2015

Nissan is embracing racier styling, a Navy jet-inspired cockpit and high-end interior detail to ignite new interest in the redesigned 2016 Maxima sedan. The company hopes the changes intercept sedan customers who are leaning toward BMW, Acura and other luxury brands....
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Nissan flashes true-to-concept Maxima

12:01 am U.S. ET | Feb. 9, 2015

Nissan gave Super Bowl viewers a sneak peek at its redesigned 2016 Maxima sport sedan....
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