Supercharging a Facebook marketing driveMay 23, 2016
Revamped products will give Nissan a premium edgeMarch 28, 2016
Baby Max makes impression at NissanDec. 14, 2015
Nissan product managers were impressed that Facebook founder and zillionaire Mark Zuckerberg publicly pledged to his newborn daughter, Max, that he will give 99 percent of their $46 billion family fortune to charity over the course of his life. They were also impressed to learn that adorable little Max Zuckerberg's full given name is actually Maxima.
Nissan expands sedan recall to fix fuel-line defect that could lead to fireOct. 26, 2015
Jet design inspired interior of 2016 MaximaAug. 3, 2015
To design the interior of the 2016 Maxima, Nissan designers were looking for ways to present drivers a lot of safety, navigation and entertainment information - without overloading their senses. Product planning manager Vishnu Jayamohan said Nissan designers found clues and inspiration in the cockpits of F-18 fighter jets.
Nissan halts sales of some redesigned MaximasJuly 22, 2015
Nissan wants Maxima to skew youngerJune 8, 2015
Nissan is aiming its eighth-generation Maxima, redesigned for 2016, at younger buyers, with racier exterior styling, a floating roof, a beefier beltline, an enlarged front grille and a fastback rear design.
Nissan banks on racier Maxima to draw younger buyersJune 4, 2015
Will Nissan's big gamble on Maxima pay off?May 25, 2015
Nissan was leaning toward killing the Maxima sedan as the industry recovered from the recession and turned to smaller models. Instead, Nissan went the other way to create the eighth-generation 2016 Maxima.
Full speed ahead on 2016 Maxima launchMay 4, 2015
Nissan says its factory launch of the newly redesigned 2016 Maxima will be its most flawless. Tighter project deadlines eliminated the last-minute design changes. The precision will allow Nissan to reach full production on three shifts in only four weeks.
Maxima strategy: 5 trims, no optionsApril 12, 2015
When the redesigned 2016 Nissan Maxima sport sedan goes on sale this summer, it will come in five trim packages — “and zero options,” says Fred Diaz, vice president for U.S. sales and marketing and operations.