OutlanderMitsubishi ad campaign takes on 2 vital missions 12:01 am U.S. ET | June 17, 2013  Mitsubishi's new ad campaign to launch its redesigned 2014 Outlander crossover -- built around the tag line "Find your own lane" -- also will have to help the brand find a route back to relevance in the U.S. market. The campaign includes national cable TV, a return to network prime time for the first time since 2005, and the brand's largest-ever digital advertising expenditure, says Francine Harsini, director of advertising for Mitsubishi Motors North America.... Read More »
NICK GIBBS Batteries pose tough transport challenges 12:01 am U.S. ET | June 17, 2013  The fragility -- and dangers -- of lithium ion batteries for electric cars came up again at our recent Congress in Paris when DHL's head of automotive logistics pointed out the difficulties of transporting them.... Read More »
Mitsubishi pinpoints lithium ion battery glitchApril 24, 2013 20:43 CET  Mitsubishi has pinpointed the cause of the lithium ion battery glitch that forced it to halt production of the Outlander plug-in hybrid crossover and most i electric cars. Mitsubishi said a small number of the affected i EVs were on the road in Europe and the United States.... Read More »
Mitsubishi pinpoints lithium ion battery glitch 2:43 pm U.S. ET | April 24, 2013  Mitsubishi has pinpointed the cause of the lithium ion battery glitch that forced it to halt production of the Outlander plug-in hybrid crossover and most i electric cars. Mitsubishi said a small number of the affected i EVs were on the road in the United States and Europe and that drivers there had been notified not to drive them. The plug-in hybrid Outlander is sold only in Japan.... Read More »
Mitsubishi to revamp Japan plant; capacity cuts expected 3:40 pm U.S. ET | April 23, 2013  Mitsubishi Motors plans to unveil a restructuring plan for its flagship Mizushima assembly plant in Japan on Thursday, a spokesman said today. The restructuring may entail cutting capacity at the plant in western Japan as much as 40 percent by eliminating two of its four assembly lines, local media reports said.... Read More »
Mitsubishi drawn into battery crisis linked to Boeing jets 9:37 am U.S. ET | March 28, 2013  Mitsubishi has been drawn into the crisis that GS Yuasa has been battling since the overheating of the supplier's batteries grounded Boeing 787 jets.... Read More »
COMEBACK? Comeback for Mitsubishi? 12:01 am U.S. ET | March 18, 2013  Mitsubishi executives in the United States and Japan are evaluating plans to bolster the brand's U.S. lineup with new vehicles, including a mid-sized sedan and a crossover or SUV larger than the Outlander compact crossover.... Read More »
Mitsubishi bets on 2014 Outlander features, price to help spark rebound 4:22 pm U.S. ET | March 18, 2013  Mitsubishi's restyled Outlander crossover is a vast improvement in interior refinement, packaging and technology over the outgoing model. The outgoing Outlander was among the worst-selling compact crossovers in the industry. Simply put, Mitsubishi needs a home run. While the updated Outlander is a major improvement, it seems unlikely to be the linchpin in a major turnaround for the brand.... Read More »
Mitsubishi to double marketing spend this year, return to prime-time network TV 3:39 pm U.S. ET | Feb. 11, 2013  Mitsubishi Motors North America executives told dealers at a standing-room-only make meeting here today that it will double its marketing spend this year and return to prime-time network TV after a long absence.... Read More »
FROM THE CURRENT ANE PRINT ISSUE Gasoline engines poised to gain share in EuropeNov. 22, 2012 06:01 CET  Despite all the hoopla over electric cars and fuel cells, gasoline-powered vehicles will be the key powertrain for automakers that must meet the European Union's tough emission standards. That's because a lack of government support for crucial infrastructure – such as roadside charging stations – is hampering automakers' efforts to market electric cars.... Read More »
Mitsubishi sets lofty sales goal for redone Outlander 12:01 am U.S. ET | Oct. 29, 2012  Mitsubishi Motors Corp. wants the redesigned Outlander mid-sized crossover to be the brand's top-selling nameplate. When the next-generation Outlander arrives next year in North America, Mitsubishi aims to sell 33,000 units a year.... Read More »
Outlander has 3 new safety items 12:01 am U.S. ET | Sept. 17, 2012 Mitsubishi will introduce three active safety technologies on the redesigned Outlander crossover that arrives in the United States next year as the company seeks to burnish its safety image.... Read More »
CARS & CONCEPTS Mitsubishi's plug-in crossover achieves Prius-like mpg stats 12:01 am U.S. ET | Sept. 10, 2012  Mitsubishi Motors Corp.'s Outlander plug-in hybrid crossover, which will debut at this month's Paris auto show, promises four-wheel drive plus the fuel economy of a Prius plug-in hybrid. It goes on sale early next year in Japan, then in Europe and North America.... Read More »
PSA begins full-scale Russian production of Peugeot 408July 6, 2012 06:01 CET  PSA has begun full-scale production of the Peugeot 408 sedan in Kaluga, Russia, at its joint venture with Mitsubishi as it seeks to meet local demand in one of its fastest-growing overseas markets.... Read More »
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Special Report
 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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Don Davis Dealerships, Inc. -- Lake Jackson, Texas, United States - Service Manager
Performance Toyota -- Memphis, Tennessee, United States
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