MitsubishiMitsubishi ad campaign takes on 2 vital missions 12:01 am U.S. ET | June 17, 2013  Mitsubishi's new ad campaign to launch its redesigned 2014 Outlander crossover -- built around the tag line "Find your own lane" -- also will have to help the brand find a route back to relevance in the U.S. market. The campaign includes national cable TV, a return to network prime time for the first time since 2005, and the brand's largest-ever digital advertising expenditure, says Francine Harsini, director of advertising for Mitsubishi Motors North America.... Read More »
NICK GIBBS Batteries pose tough transport challenges 12:01 am U.S. ET | June 17, 2013  The fragility -- and dangers -- of lithium ion batteries for electric cars came up again at our recent Congress in Paris when DHL's head of automotive logistics pointed out the difficulties of transporting them.... Read More »
Mitsubishi weighs Mirage sedan for U.S. 12:01 am U.S. ET | June 17, 2013  Mitsubishi Motors Corp. will show a sedan version of its Mirage hatchback compact car to visitors from North America this month in Thailand, to gauge prospects for exporting the car to America.... Read More »
Japan's nonstop search for best stop-start systemJune 7, 2013 06:01 CET  Suppliers and carmakers are trying out competing energy-storage systems to power the fuel-saving engine stop-start systems that are increasingly common on vehicles.... Read More »
Mitsubishi recalls EV and Outlander plug-in hybridJune 5, 2013 06:01 CET  Mitsubishi has formally recalled its i-MiEV electric vehicle in Japan. Output of the EV minicar -- which is also sold by Peugeot and Citroen in Europe -- has been halted since a manufacturing glitch caused one of their lithium ion battery packs to melt and another to catch fire in March.... Read More »
Mitsubishi recalls EV and Outlander plug-in hybrid in Japan 10:31 am U.S. ET | June 4, 2013  Mitsubishi Motors has formally recalled its i-MiEV electric vehicle in Japan, possibly paving the way for a similar callback in the United States. Sales and production of the pint-sized EV, along with the Outlander plug-in hybrid crossover sold only in Japan, have been halted since a manufacturing glitch caused one of their lithium ion battery packs to melt and another to catch fire in March.... Read More »
Japan's nonstop search for best stop-start system 12:01 am U.S. ET | June 3, 2013  Suppliers and carmakers are trying out competing energy-storage systems to power the fuel-saving engine stop-start systems that are increasingly common on vehicles.... Read More »
UNPLUGGED Early adopters have their EVs, but the crucial second-tier buyers haven't stepped up. And the price war has begun. 12:01 am U.S. ET | June 3, 2013  Disappointing sales of electric vehicles have plunged the segment into an old-fashioned price war -- one that some EV proponents fear could erode acceptance of the technology in the long term.... Read More »
Mystery writer seeks a plot to boost Mitsubishi sales 12:01 am U.S. ET | June 3, 2013  Some car dealers race. Some dealers own professional sports teams. And some play rock 'n' roll on the weekends.... Read More »
Mitsubishi Motors plans to reduce capital to offset lossesMay 24, 2013 09:04 CET  Mitsubishi plans to reorganize its capital to help unload the worst accumulated losses in the automotive industry. The company has been seeking to restore confidence in its cars for more than a decade after saying it covered up safety defects and customer complaints, alienating consumers to the point that it required a bailout in 2005.... Read More »
Subaru, Mitsubishi small crossovers top new crash test 12:01 am U.S. ET | May 16, 2013  The Subaru Forester and Mitsubishi Outlander Sport have won top honors from the Insurance Institute for Highway Safety, becoming the only small SUVs to ace the group's new "small overlap" crash test.... Read More »
CARS & CONCEPTS Mitsubishi hints at subcompact for U.S. 12:01 am U.S. ET | May 13, 2013  Desperate for new models to bolster their limited lineup, Mitsubishi dealers recently got a glimmer of hope with news that an entry-level sedan may arrive stateside in 2015.... Read More »
Mitsubishi expects new models to boost U.S. sales 12:01 am U.S. ET | April 29, 2013 Mitsubishi Motors Corp. predicts its U.S. sales will rebound in the fiscal year that began April 1. Mitsubishi expects North American sales to increase to 100,000 this fiscal year, after dropping to 85,000 in the year that ended March 31.... Read More »
Mitsubishi forecasts record profit on favorable yen, rising U.S. salesApril 26, 2013 06:01 CET  Mitsubishi forecast its operating profits will jump 48 percent in the fiscal year that began April 1, lifted by a favorable yen exchange rate as well as an anticipated sales surge in the United States.... Read More »
Mitsubishi forecasts record profit on favorable yen, rising U.S. sales 3:44 pm U.S. ET | April 25, 2013  Mitsubishi today forecast its operating profits will jump 48 percent in the fiscal year that began April 1, lifted by a favorable yen exchange rate as well as an anticipated sales surge in the United States.... Read More »
Mitsubishi pinpoints lithium ion battery glitchApril 24, 2013 20:43 CET  Mitsubishi has pinpointed the cause of the lithium ion battery glitch that forced it to halt production of the Outlander plug-in hybrid crossover and most i electric cars. Mitsubishi said a small number of the affected i EVs were on the road in Europe and the United States.... Read More »
Mitsubishi pinpoints lithium ion battery glitch 2:43 pm U.S. ET | April 24, 2013  Mitsubishi has pinpointed the cause of the lithium ion battery glitch that forced it to halt production of the Outlander plug-in hybrid crossover and most i electric cars. Mitsubishi said a small number of the affected i EVs were on the road in the United States and Europe and that drivers there had been notified not to drive them. The plug-in hybrid Outlander is sold only in Japan.... Read More »
Mitsubishi to revamp Japan plant; capacity cuts expected 3:40 pm U.S. ET | April 23, 2013  Mitsubishi Motors plans to unveil a restructuring plan for its flagship Mizushima assembly plant in Japan on Thursday, a spokesman said today. The restructuring may entail cutting capacity at the plant in western Japan as much as 40 percent by eliminating two of its four assembly lines, local media reports said.... Read More »
Mitsubishi extends halt of Outlander hybrid shipments 7:35 am U.S. ET | April 10, 2013  Mitsubishi will extend its production and shipment stoppage of its Outlander plug-in hybrids until it finds the cause of an overheating lithium-ion battery in one of the vehicles, the automaker said today.... Read More »
Mitsubishi halts EV production, sales in Japan amid battery problems 11:39 am U.S. ET | March 29, 2013  Mitsubishi Motors has suspended production of its Outlander plug-in hybrid crossover and a variant of its i electric car after one lithium ion battery melted at a dealership and another caught fire in an assembly plant. Mitsubishi also has suspended sales of both vehicles in Japan.... Read More »
2013 NEW YORK AUTO SHOW Mitsubishi says new Mirage will get 40 mpg combined 2:06 pm U.S. ET | March 28, 2013  Mitsubishi Motors North America says its new Mirage minicar will get 40 mpg in combined city and highway driving. Mitsubishi estimates that the Mirage, which is roughly the size of a Chevrolet Spark, will get 37 mpg city/44 mpg highway when equipped with a continuously variable transmission.... Read More »
Mitsubishi drawn into battery crisis linked to Boeing jets 9:37 am U.S. ET | March 28, 2013  Mitsubishi has been drawn into the crisis that GS Yuasa has been battling since the overheating of the supplier's batteries grounded Boeing 787 jets.... Read More »
NEW PRODUCT Mitsubishi replaces Colt with smaller Space StarMarch 26, 2013 12:48 CET  Mitsubishi seeks to gain sales in the minicar segment in Europe with the launch of the Space Star, which replaces the Colt subcompact. The Space Star's retail price of 9,690 euros will help it gain share against rivals such as the Nissan Micra and the Fiat Panda, a Mitsubishi spokesman said.... Read More »
COMEBACK? Comeback for Mitsubishi? 12:01 am U.S. ET | March 18, 2013  Mitsubishi executives in the United States and Japan are evaluating plans to bolster the brand's U.S. lineup with new vehicles, including a mid-sized sedan and a crossover or SUV larger than the Outlander compact crossover.... Read More »
Mitsubishi bets on 2014 Outlander features, price to help spark rebound 4:22 pm U.S. ET | March 18, 2013  Mitsubishi's restyled Outlander crossover is a vast improvement in interior refinement, packaging and technology over the outgoing model. The outgoing Outlander was among the worst-selling compact crossovers in the industry. Simply put, Mitsubishi needs a home run. While the updated Outlander is a major improvement, it seems unlikely to be the linchpin in a major turnaround for the brand.... Read More »
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 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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