Mitsubishi

VINCE BOND JR.

BLOG: No big bucks for a Super Bowl ad? No problem

6:00 pm U.S. ET | Feb. 6, 2015

Mitsubishi, along with Volvo, didn't run ads during the Super Bowl's primary NBC broadcast. The small brands, lacking the deep ad budgets of their larger counterparts, relied heavily on social media to piggyback on Super Bowl hype....
Read More »

Mitsubishi posts N.A. gains while Japan, Europe struggle

6:32 am U.S. ET | Feb. 3, 2015

Mitsubishi's nascent North America recovery gathered pace in the latest quarter with regional operating profit tripling on the back of expanding sales. But falling sales in Japan and tumbling profits in Europe, where the weakening Russia ruble undercut earnings, sapped overall results...
Read More »

Planned Mitsubishi sedan falls victim to currency woes

7:48 am U.S. ET | Feb. 2, 2015

Punishing foreign exchange rates have torpedoed plans to add a Korea-built midsize sedan to Mitsubishi's U.S. lineup. Dealers had been banking on the sedan, sourced from a Renault-Nissan assembly plant in Busan, South Korea, since the plan was disclosed in November 2013....
Read More »

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Check out the ANE e-magazine for February

Feb. 2, 2015 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start....
Read More »

MAKE MEETINGS

Mitsubishi promises U.S. marketing support

12:01 am U.S. ET | Feb. 2, 2015

Mitsubishi pledges full marketing support for the stream of new models scheduled to begin coming to showrooms this summer. The automaker told dealers last week at their make meeting during the NADA convention that marketing activity will begin stirring in April at the New York auto show....
Read More »

2015 GENEVA AUTO SHOW

Mitsubishi concept teases next ASX, bolder design

Jan. 30, 2015 06:01 CET

Mitsubishi will use the Geneva auto show to reveal a plug-in hybrid concept that previews the next ASX compact crossover and showcases the brand's bolder design language....
Read More »

Mitsubishi Galant

Mitsubishi, Renault-Nissan midsize sedan project stalls

12:01 am U.S. ET | Jan. 25, 2015

A plan for the Renault-Nissan Alliance to supply Mitsubishi dealers with a midsize sedan has stalled, according to a senior U.S. Mitsubishi executive. The high-level joint venture between the alliance and Mitsubishi Motors was announced in late 2013, and has been a bright hope for Mitsubishi's U.S. dealers who are hungry for new product....
Read More »

RYAN GREMORE, MITSUBISHI NATIONAL ADVISORY BOARD

Dealers: 'Product, product, product, we want product'

2:00 pm U.S. ET | Jan. 24, 2015

If anyone understands that it's darkest before the dawn, it's Mitsubishi dealers. After a harsh few years in which onlookers openly debated Mitsubishi's odds of survival in the U.S., the brand's dealers saw a crack of daylight in 2014, when Mitsubishi posted the strongest U.S. sales growth of any mass-market brand but Jeep and Ram....
Read More »

DEALER COUNCIL LEADERS

Mitsubishi dealers await Mirage sedan, Outlander plug-in

12:01 am U.S. ET | Jan. 19, 2015

The tiny Mirage hatchback helped Mitsubishi Motors Corp. to a 25 percent U.S. sales increase 2014. Now dealers await further help in the form of a sedan version of the Thailand-built Mirage, as well as a plug-in hybrid version of the Outlander compact crossover, says Ryan Gremore, an Illinois dealer and 2015 chairman of the Mitsubishi National Advisory Board....
Read More »

MITSUBISHI

A Mirage-based turnaround

12:01 am U.S. ET | Jan. 5, 2015

After years of cost-cutting, Mitsubishi expects to return to profitability in North America in 2015....
Read More »

FCA recalls 66,819 older pickups for clutch problem after 1 fatality reported

12:10 pm U.S. ET | Dec. 29, 2014

FCA US, the former Chrysler Group, is recalling almost 67,000 older-model pickups equipped with manual transmissions globally for possible clutch problems that have been linked to one death....
Read More »

Hot-selling trucks mean holiday overtime for some N.A. plants

2:30 pm U.S. ET | Dec. 22, 2014

Several automakers, led by Chrysler, will be working overtime during the Christmas and New Year's holiday period at North American plants that build SUVs, crossovers and pickups, signaling confidence that the U.S. light-truck market will remain hot heading into 2015....
Read More »

Honda, Nissan add Europe cars to Takata airbag recalls

Dec. 11, 2014 08:55 CET

Honda, Nissan and Mitsubishi will recall more than 500,000 cars globally to replace airbag inflators made by Takata. Honda will recall 100,000 cars in Europe while Nissan's recall includes 49,000 vehicles in Europe....
Read More »

Jeep drives 25% of U.S. sales gains

12:01 am U.S. ET | Dec. 8, 2014

Jeep's big year has helped Fiat Chrysler grow at four times the pace of the rest of the industry, gaining momentum as the U.S. market shows signs of starting to plateau....
Read More »

OSAMU MASUKO, CEO, MITSUBISHI MOTORS CORP.

Masuko aims to build on Mitsubishi's momentum

12:01 am U.S. ET | Nov. 24, 2014

Osamu Masuko, at the helm of beleaguered Mitsubishi Motors Corp. for nearly a decade, wrapped up a hard-fought restructuring this year. Now, things are looking up. He restructured the company around electrified drivetrains and cars for emerging markets, and he engineered the company's return to a regular shareholder structure that no longer gives outsized influence to Mitsubishi Group companies....
Read More »

Mitsubishi promises new products

12:01 am U.S. ET | Nov. 17, 2014

Mitsubishi, amid a remarkable sales rebound in the United States, is targeting its first profit in North America since the global financial crisis. Now CEO Osamu Masuko pledges to build on the company's momentum with a badly needed injection of fresh product....
Read More »

Mitsubishi mulls Renault-Nissan based compact for Europe

Nov. 9, 2014 06:01 CET

A new Mitsubishi compact based on a Renault-Nissan platform could be sold in Europe, Mitsubishi CEO Osamu Masuko said. The automaker's current compact for Europe, the Lancer, has been a disappointment....
Read More »

Mitsubishi's net rises 8 percent as U.S. sales soar

3:28 pm U.S. ET | Oct. 29, 2014

Mitsubishi Motors said net income rose 8 percent in the latest quarter, aided by results in North America....
Read More »

List of 7.8 million vehicles involved in the Takata airbag recalls

6:50 am U.S. ET | Oct. 22, 2014

Owners of the following vehicles are being urged to act immediately on recalls involving potentially defective airbags made by Takata, according to a corrected list distributed late Tuesday by the National Highway Traffic Safety Administration....
Read More »

Mitsubishi will add two more plug-in hybrids to European lineup

Oct. 9, 2014 06:01 CET

Mitsubishi will add plug-in hybrid versions of its next ASX compact crossover and Pajero SUV, CEO Osamu Masuko said....
Read More »

Mitsubishi maintains profit guidance, uncertain on sales outlook

1:53 pm U.S. ET | Oct. 8, 2014

Mitsubishi Motors expects to meet its full-year guidance for operating profit for the 2014-15 financial year, but is not yet certain it can meet its forecast for sales, a spokesman for the company said on Wednesday....
Read More »

Japanese automakers idle domestic plants as typhoon strikes

11:35 am U.S. ET | Oct. 5, 2014

Toyota halted production on Monday morning at 12 plants in central Japan due to a typhoon that hit the region....
Read More »

NO LAND, NO STORE?

High-volume dealer sues after Mitsubishi sells SoCal site

12:01 am U.S. ET | Sept. 22, 2014

Abbas Ahmadi's passion for cars like the Mitsubishi Lancer Evolution has made him a star in the automaker's retail network. His four Mitsubishi stores accounted for 3 percent of the automaker's total U.S. sales last year. Yet Ahmadi's relationship with Mitsubishi has been rocky, generating multiple lawsuits, and now he's in a battle to save his Huntington Beach, Calif., dealership....
Read More »

Fiat will source a midsize truck from Mitsubishi

Sept. 19, 2014 08:44 CET

Fiat Chrysler will source a pickup for Europe and Latin America from Mitsubishi starting in 2016. The automakers today signed an interim agreement to develop and manufacture a midsize truck based on the next Mitsubishi L200....
Read More »

7 Japanese supplier execs indicted in price-fixing scheme

4:09 pm U.S. ET | Sept. 18, 2014

A federal grand jury in Detroit has indicted seven executives from Japanese auto suppliers Mitsubishi Electric and Hitachi Automotive Systems for their alleged roles in a conspiracy to fix auto parts prices, the Justice Department said today....
Read More »

Automotive News Cover
supplement» More
News by Brand