C-Class

Bigger C-class line to challenge BMW 3 series

12:01 am U.S. ET | April 15, 2013
Mercedes-Benz will add a convertible and diesel- and hybrid-powered sedans to its C-class lineup after the car is redesigned next year.... Read More »

 

DIANA T. KURYLKO

The great car commercial -- Mercedes style

11:05 am U.S. ET | April 11, 2013
Mercedes-Benz -- intent on creating nonstop buzz for the new CLA sedan -- is turning to a source of marketing new to the company. It has hired young filmmaker and director Casey Neistat, 32, to make four short films for social media about the compact coupelike sedan that goes on sale in September.... Read More »

 

2013 DETROIT AUTO SHOW

Mercedes CLA: A play for the younger set

7:30 pm U.S. ET | Jan. 13, 2013
Mercedes-Benz is ready to go a little Scion, with a luxury twist. Mercedes-Benz' sleek and sculpted CLA sedan will go on sale in the United States in September as the first of three new front-wheel-drive vehicles from the luxury marque. The new compacts -- which will include a plug-in electric sedan and a small crossover -- are expected to attract new and younger buyers to the brand and help it expand sales.... Read More »

 

Mercedes' Super Bowl arsenal: New car, name on the stadium and Kate Upton

12:10 pm U.S. ET | Dec. 3, 2012
After joining the Super Bowl's ad ranks in 2011 and sitting out in 2012, Mercedes is poised to redefine its appeal to the game's massive TV audience. The German automaker will use Super Bowl XLVII to introduce its CLA, a "highly stylized four-door coupe" with what might be a surprising price, said Steve Cannon, CEO of Mercedes-Benz USA, in an interview with Advertising Age, an affiliate of Automotive News.... Read More »