Miata

Mazda rolls out store redesign

12:01 am U.S. ET | Aug. 31, 2015

A suburban Seattle store is the first store to adopt Mazda's first new dealership design in 12 years, a black-and-white motif called Retail Evolution. Mazda expects to finish six stores by the end of 2015 and break ground on five more, with roughly 75 projects to follow in 2016....
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Doesn't a Miata price frenzy come standard?

12:01 am U.S. ET | Aug. 31, 2015

There's general agreement among the automotive cognoscenti that the redesigned, lightweight 2016 Mazda MX-5 Miata is the best model in the iconic roadster's 26-year history. But that isn't translating into a price-ballooning frenzy....
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Meet Mazda's master of driving feel

12:01 am U.S. ET | Aug. 24, 2015

Each MX-5 Miata now arriving in U.S. showrooms reflects the tastes of Dave Coleman, a 43-year-old engineer at Mazda's r&d center in Southern California who has become the official arbiter of how a U.S. Mazda should drive....
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Mazda makes new MX-5 lighter, more agile

Aug. 19, 2015 06:01 CET

The fourth-generation Mazda MX-5 represents the biggest step to date in the roadster's development. The car's program manager said the new MX-5 is smaller, safer, lighter, more agile and more efficient than its predecessor....
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Fiat 124 Spider spy shots hint roadster is more than rebadged Miata

1:28 pm U.S. ET | June 26, 2015

Spy photos of 2016 Mazda MX-5 Miata-based Fiat 124 Spider show what appear to be subtle styling tweaks....
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RICHARD TRUETT

BLOG: With sports cars, hit reset (often) for success

11:00 am U.S. ET | May 26, 2015

Sporty cars won't live past one generation if car companies don't keep them fresh with new models and features. Constant investment or a slow, agonizing death....
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ROADSTER REVIVAL

Can 4th-gen MX-5 Miata renew interest in small sporty cars?

12:01 am U.S. ET | May 25, 2015

Mazda is betting a lighter, sportier, more fuel-efficient redesign will offset the next MX-5 Miata's weaker horsepower - and rekindle waning demand in the roadster segment....
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Mazda's new mantra: 'Driving Matters'

12:01 am U.S. ET | May 25, 2015

Fifteen years after coining the slogan "Zoom Zoom" to pitch its cars to customers who see driving as a pleasure and not a chore, Mazda Motor Corp. is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tag line: "Driving Matters."...
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Mazda plans online orders to smooth Miata launch

12:01 am U.S. ET | April 1, 2015

Before the redesigned Mazda MX-5 Miata arrives on U.S. shores this summer, fans of the diminutive Japanese sports car will be able to preorder a car in any color they like -- as long as that color is red....
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Base 2016 Mazda MX-5 Miata to start at $25,735

11:07 am U.S. ET | March 30, 2015

The new Mazda MX-5 Miata will start at $25,735. That's a price bump of $1,125 over the outgoing 2014 model. Prices include $820 shipping....
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2015 GENEVA AUTO SHOW

Fiat's Mazda-based roadster will be called the 124 Spider

March 4, 2015 14:24 CET

Fiat Chrysler CEO Sergio Marchionne revealed that Fiat will call its new Mazda-based roadster the 124 Spider, reviving a name from the 1960s. The roadster will be based on the Miata MX-5....
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RICHARD TRUETT

BLOG: Why tomorrow's sports cars will have mixed pedigree

11:00 am U.S. ET | Jan. 20, 2015

It would have been unthinkable even a few years ago that Mazda would share the MX-5 Miata with another company....
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Mazda's MX-5 Miata gets shorter, sportier

12:01 am U.S. ET | Sept. 8, 2014

Mazda Motor Corp. unveiled a shorter and lighter MX-5 Miata to burnish its brand image with a sportier yet more fuel-efficient roadster. The fourth-generation drop-top, expected to go on sale next year, is the shortest MX-5 since the nameplate debuted in 1989....
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Mazda splurges on MX-5 Miata debut and celebration

7:47 am U.S. ET | Sept. 6, 2014

Mazda is a tiny carmaker on a shoestring budget. So nothing attests more to the import of the MX-5 Miata's debut than the company's big splurge on a laser-lit, smoke-machined three-continent, simultaneously live-streamed global reveal....
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BLOG: Mazda MX-5 restores love at first sight

6:28 am U.S. ET | Sept. 4, 2014

The new Mazda MX-5 instantly reignited a fire in this longtime Miata co-owner. It's a feeling that the current model -- with its odd-shaped hood and gaping mouth -- could never muster....
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Next MX-5 Miata will help Mazda define itself

12:47 pm U.S. ET | Sept. 3, 2014

Mazda, which has staked its future on making its cars lighter, more efficient and more fun to drive than their competition, on Wednesday revealed the purest execution of that strategy: a redesigned MX-5 Miata built with Mazda's full suite of Skyactiv technology....
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