Touring the N.Y. show ... with attitudeMon, 28, Mar 2016
Reporters Nick Bunkley and Mike Colias were on the floor of the New York auto show last week, issuing snap judgments on the hardware faster than Dutch Mandel at Detroit Autorama. Here's a bit of their back-and-forth.
Wagging tongues: Mazda's MX-5 RF and what people thinkSat, 26, Mar 2016
Fiat, Mazda clone a Miata to bring the Fiat 124 Spider back to lifeWed, 18, Nov 2015
FCA has taken a donor car with an excellent pedigree -- the MX-5 Mazda Miata -- and grafted onto it a Fiat 1.4-liter turbocharged I-4 engine and styling to make it look like a proper descendent of the original Pininfarina-designed Fiat 124.
Spider 'ain't a badge exercise'Sat, 21, Nov 2015
The task seemed simple: Re-create the most popular Fiat ever sold in the U.S. for the 21st century. The reality, it turned out, was a little more complicated than typing “Miata” into Google Translate and choosing “Italian.”
Mazda rolls out store redesignMon, 31, Aug 2015
A suburban Seattle store is the first store to adopt Mazda's first new dealership design in 12 years, a black-and-white motif called Retail Evolution. Mazda expects to finish six stores by the end of 2015 and break ground on five more, with roughly 75 projects to follow in 2016.
Doesn't a Miata price frenzy come standard?Mon, 31, Aug 2015
There's general agreement among the automotive cognoscenti that the redesigned, lightweight 2016 Mazda MX-5 Miata is the best model in the iconic roadster's 26-year history. But that isn't translating into a price-ballooning frenzy.
Meet Mazda's master of driving feelMon, 24, Aug 2015
Each MX-5 Miata now arriving in U.S. showrooms reflects the tastes of Dave Coleman, a 43-year-old engineer at Mazda's r&d center in Southern California who has become the official arbiter of how a U.S. Mazda should drive.
Fiat 124 Spider spy shots hint roadster is more than rebadged MiataFri, 26, Jun 2015
Can 4th-gen MX-5 Miata renew interest in small sporty cars?Mon, 25, May 2015
Mazda's new mantra: 'Driving Matters'Mon, 25, May 2015
Fifteen years after coining the slogan "Zoom Zoom" to pitch its cars to customers who see driving as a pleasure and not a chore, Mazda Motor Corp. is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tag line: "Driving Matters."
Mazda plans online orders to smooth Miata launchWed, 01, Apr 2015
Before the redesigned Mazda MX-5 Miata arrives on U.S. shores this summer, fans of the diminutive Japanese sports car will be able to preorder a car in any color they like -- as long as that color is red.