Lincoln

Lincoln opens in China with 3 stores

4:03 pm U.S. ET | Nov. 6, 2014
Lincoln opened the doors to its first three stores in China today, launching what it is billing as a new customer service initiative -- “The Lincoln Way.”...
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Ford lays off 90 workers at Chicago plant

11:45 am U.S. ET | Nov. 5, 2014
Ford laid off about 90 workers at its Chicago Assembly Plant last week, the automaker said, describing the move as a temporary staff adjustment....
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Parody Publicity

12:01 am U.S. ET | Nov. 3, 2014
If the success of an ad campaign -- and the brand it touts -- was measured by the number of parodies it generated, Lincoln's moody ads featuring Oscar-winning actor Matthew McConaughey would already be in the Advertising Hall of Fame....
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Infotainment bugs bite in reliability survey

12:01 am U.S. ET | Nov. 3, 2014
As consumer demand for automotive infotainment systems that blend with digital lifestyles has grown the past few years, so have gripes about buggy or confusing technology that still isn't quite ready for prime time....
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Premium Lincoln platform could underpin new sedans, crossovers

12:01 am U.S. ET | Nov. 3, 2014
Ford Motor Co.'s plans for Lincoln may be even bigger than the company let on at its Sept. 29 investor day, when Lincoln President Kumar Galhotra announced plans to spend $2.5 billion on the brand and add two nameplates to its lineup....
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Ford recalls 204,448 Ford and Lincoln crossovers for fire hazard

10:34 am U.S. ET | Oct. 29, 2014
Ford said it will conduct a regional recall of 204,448 Ford Edge and Lincoln MKX crossover vehicles to correct an issue that could cause a fire. The 2007-2008 models have fuel tank reinforcement brackets that could become corroded, which in turn could result in a fuel leak and a possible fire, Ford said today....
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Lincoln's McConaughey ads get another parody, this time from SNL

4:10 pm U.S. ET | Oct. 27, 2014
If the success of an ad campaign -- and the brand it touts -- was measured by the number of parodies it generated, Lincoln's moody ads featuring Oscar-winning actor Matthew McConaughey would already be in the advertising Hall of Fame....
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Ford plans to overhaul Lincoln with $5 billion push, report says

5:13 pm U.S. ET | Oct. 24, 2014
New Ford CEO Mark Fields, with the renewed backing of Executive Chairman Bill Ford and the company's board, has committed the automaker to a multiyear, multibillion-dollar overhaul of Lincoln that includes a significant investment in a new premium vehicle platform that will underpin several future Lincoln vehicles, four sources told Reuters....
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Lincoln ad spoofs elevate brand's exposure

12:01 am U.S. ET | Oct. 12, 2014
Call it a happy accident, but Lincoln marketing officials say they're cheering about the response to a pair of ads for the MKC crossover featuring Matthew McConaughey....
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Ford says new plants, models to boost China sales after Sept. dip

11:16 am U.S. ET | Oct. 10, 2014
Ford said it expects to boost sales in China once new assembly facilities come online and new vehicles hit showrooms in coming months, after posting its first dip in China monthly sales this year....
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Dealers

12:01 am U.S. ET | Oct. 6, 2014
Charlie Diers, left, dealer principal of Diers Ford-Lincoln in Fremont, Neb., pictured with his wife, Mary Lou Diers, receives a 50-year award for both franchises from Kevin Klossner, Ford Motor Co.'s Kansas City regional manager....
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Lincoln MKS, BMW 5 struggle in small-overlap crash test

4:02 pm U.S. ET | Oct. 2, 2014
Luxury sedans from BMW and Lincoln were the worst performers in the most recent batch of vehicles subjected to the Insurance Institute for Highway Safety's challenging small-overlap crash test....
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Ford sales slip 3% on softer F-series demand, drop in fleet

12:01 am U.S. ET | Oct. 1, 2014
Soft F-series pickup sales and a 40 percent cutback in sales to rental fleets pushed Ford Motor Co.'s September sales down 3 percent from a year earlier, to 179,518 units. Overall fleet sales fell 14 percent to 42,878....
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McConaughey MKC ads fuel comedians

12:01 am U.S. ET | Sept. 29, 2014
If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already a smash hit....
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Ford sets goal of 9.4M global sales by 2020, cuts profit outlook for '14

3:28 pm U.S. ET | Sept. 29, 2014
Ford aims to raise global sales 52 percent annually by 2020 by tapping fast-growing Asian markets, investing heavily in Lincoln, and expanding its global offerings of small cars and utility vehicles. But company officials today warned 2014 profits will be sharply lower than previous estimates because of higher warranty outlays and wider losses in South America....
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VanDyke says Lincoln's N.Y. agency move is working

12:01 am U.S. ET | Sept. 27, 2014
After Cadillac announced the move of its marketing headquarters to New York, Lincoln's brand chief said setting up a new agency in the city more than two years ago has helped begin to reshape the luxury marque's image....
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VW, Ford, GM, Toyota dominate North American Car and Truck of the Year short list

12:05 pm U.S. ET | Sept. 23, 2014
Volkswagen Group of America has four vehicles in the running for North American Car and Truck of the Year awards....
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Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014
Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday....
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Ford and Lincoln get connected with Apple's Siri

4:23 pm U.S. ET | Sept. 17, 2014
After years of negative customer reviews of its in-car voice-recognition technology, Ford may solve some of its lingering issues by partnering with Automatic Labs. Soon, drivers will be able to ask Apple's Siri system about the weather and turn on their home thermostat from the wheel of their Ford or Lincoln, the automaker said Tuesday....
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New Navigator rolls up to challenge Escalade

12:01 am U.S. ET | Sept. 13, 2014
The new Navigator's role is to reclaim a piece of a segment Lincoln pioneered in the 1990s and then ceded to the Cadillac Escalade....
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Ad campaign for redesigned Lincoln Navigator starts next month

12:46 pm U.S. ET | Sept. 10, 2014
Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here....
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Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns....
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Ford F-Series sales slow prior to changeover

12:00 pm U.S. ET | Sept. 3, 2014
With Ford beginning the prolonged shutdown and changeover to the 2015 aluminum F-150, the company's F-series sales dropped 4 percent to 68,109 units in August....
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Ford's Quick Lane brand buys naming rights to Detroit bowl game

10:23 am U.S. ET | Aug. 26, 2014
Ford's Quick Lane brand of dealership auto service centers will be sponsoring Detroit's new college football bowl game in December at Ford Field. Members of the Ford family also own the NLF's Detroit Lions, organizers of the bowl. Financial terms of the multiyear title sponsorship were not disclosed....
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Matthew McConaughey will invite viewers to meet the Lincoln MKC

12:01 am U.S. ET | Aug. 25, 2014
Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover....
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