LincolnLincoln may extend Mich. MKZ inspections 12:01 am U.S. ET | March 4, 2013  Ford Motor Co. may extend quality inspections of the 2013 Lincoln MKZ at its Flat Rock, Mich., plant even after reaching normal dealer stocking levels on the new luxury sedan by the end of this month.... Read More »
Lincoln sales plunge, but Ford Motor advances 9% 1:19 pm U.S. ET | March 1, 2013  Continued delays in getting the 2013 Lincoln MKZ to dealers hobbled Lincoln sales in February, but sales rose 11 percent for the Ford brand and 9 percent for Ford Motor Co. overall.... Read More »
Lincoln sputters even with Super Bowl ad blitz 2:33 pm U.S. ET | March 1, 2013  Ford's Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to run short of the MKZ sedan featured in the commercials.... Read More »
MAKE MEETINGS -- LINCOLN The upside of MKZ delay: Quality counts 12:01 am U.S. ET | Feb. 18, 2013  Lincoln dealers say they're impressed by the brand's efforts to get the 2013 MKZ's quality right, even though many still have not received the redesigned sedan.... Read More »
Ford promotes Elena Ford to senior role to improve dealer standards 3:33 pm U.S. ET | Feb. 14, 2013  Ford is promoting Elena Ford, great-great-granddaughter of company founder Henry Ford, to a newly created senior executive position charged with improving global dealer standards.... Read More »
MKZ is MIA so Lincoln offers spiffs on MKS, MKT 12:01 am U.S. ET | Feb. 11, 2013 Lincoln dealers will get up to $1,000 per MKT and MKS sold in February and March, $500 for certain lease or finance contracts on those models, plus a one-time cash payment. The cash aims to compensate dealers who have been hurt financially by the delayed launch of the 2013 MKZ sedan... Read More »
DEALER COUNCIL LEADERS How Lincoln's China plan aids U.S. dealers 12:01 am U.S. ET | Feb. 11, 2013  Lincoln's decision to enter China might seem tangential to the success of the brand's U.S. dealers. But Bill Knight, chairman of the Lincoln National Dealer Council for 2013, sees a clear connection.... Read More »
Lincoln's 'touch points' 6:16 pm U.S. ET | Feb. 10, 2013  Dealer Dan Pfeiffer, left, of Pfeiffer Lincoln in Grand Rapids, Mich., examines what Lincoln calls its "customer touch points" color palette with Michael Harmon, dealership facility services program manager, at the Ford Motor Co. exhibit. "Customer touch points" within the dealership are those points of interaction with customers that help to create the overall branded experience.... Read More »
Lincoln has presence at Grammys 7:01 pm U.S. ET | Feb. 9, 2013 Lincoln will kick off a multimedia campaign called "Hello Again" tonight with two commercials during the Grammy Awards telecast. The campaign "is really a celebration of the re-emergence of the Lincoln brand," Matt VanDyke, Lincoln's director of global marketing, sales and service, said in an interview.... Read More »
NADA brass pays a visit 7:30 pm U.S. ET | Feb. 9, 2013  NADA leaders dropped by the Ford display. From left: NADA President Peter Welch, outgoing NADA Chairman Bill Underriner, incoming Vice Chairman Forrest McConnell III and Ford COO Mark Fields with the 20113 Lincoln MKS.... Read More »
Q&A: Lincoln will fund a 'date night' for buyers waiting for delayed MKZ 5:42 pm U.S. ET | Feb. 9, 2013  Matt VanDyke is global director of marketing, sales and service for Lincoln, which recently said it would do additional quality inspections of the 2013 MKZ sedan at Ford's Flat Rock, Mich., plant to help out the Hermosillo, Mexico, plant where the car is built. Lincoln is more than two months behind in delivering the MKZ.... Read More »
Lincoln kicks off media campaign at Grammys 4:51 pm U.S. ET | Feb. 9, 2013  Lincoln will kick off a multimedia campaign called “Hello Again” with two commercials Sunday night during the Grammy Awards telecast. The campaign “is really a celebration of the re-emergence of the Lincoln brand,” Matt VanDyke, Lincoln’s director of global marketing, sales and service, said in an interview at the National Automobile Dealers Association convention.... Read More »
Q&A: BILL KNIGHT -- LINCOLN NATIONAL DEALER COUNCIL Lincoln dealers cheered by brand's makeover attempt 12:01 am U.S. ET | Feb. 8, 2013  Bill Knight's term coincides with a transformation attempt at Lincoln. The redesigned 2013 MKZ sedan, the first of a new generation of Lincolns, is just now arriving in dealerships. A second new vehicle, the MKC compact luxury crossover, was introduced at the Detroit auto show last month in concept form.... Read More »
RYAN BEENE Sorting the winners, losers in Super Bowl commercial derby 4:28 pm U.S. ET | Feb. 6, 2013  Unless you’ve been living under a rock this week, you know the Baltimore Ravens won the Super Bowl. But which automakers’ commercials won the battle for the most eyeballs?... Read More »
VINCE BOND JR. How Twitter-verse viewed the auto industry’s Super Bowl spots 3:12 pm U.S. ET | Feb. 4, 2013  Automakers spent millions of dollars last night to be memorable. Automotive News’ 30,000-plus Twitter followers were eager to praise some commercials, while shredding others like wild dogs on fresh steak.... Read More »
Lincoln to pay dealers for MKZ delays 12:01 am U.S. ET | Feb. 4, 2013  Lincoln will offer its dealers cash assistance to help them keep customers who have been frustrated by delays in receiving their MKZ sedans. The payments will help dealers compensate customers who had to extend their leases while they waited or who rented cars after their leases expired.... Read More »
Ford adds Lincoln MKZ inspectors to speed launch 1:11 pm U.S. ET | Feb. 1, 2013  Ford, seeking to speed deliveries of the 2013 Lincoln MKZ to dealers, is shipping some of the sedans to Michigan for quality inspections that can't be handled fast enough at the car's Mexican assembly plant.... Read More »
Ford sales rise 22%, paced by Fusion's 65% gain 11:59 am U.S. ET | Feb. 1, 2013  The Ford Fusion is finally beginning to live up to Ford Motor's expectations. Sales of the swoopy redesigned mid-sized sedan with the Aston Martin-inspired looks soared 65 percent in January to 22,399 units, the company said today.... Read More »
NICK BUNKLEY Lincoln's Super Bowl sign of the 'alpacalypse' 10:13 am U.S. ET | Feb. 1, 2013  Last year, General Motors ran a Super Bowl spot asserting that the Chevrolet Silverado is the only truck strong enough to survive an apocalypse. Now, Ford is showing us what happens when its Lincoln MKZ encounters an "alpacalypse."... Read More »
Super spots 12:01 am U.S. ET | Jan. 28, 2013 The 2013 Super Bowl next week will be super for automotive advertisers. As of late last week, eight auto industry players had confirmed plans to air 11 commercials during the big game for a total cost of an estimated $60 million. Advertisers are trying new ways to build buzz.... Read More »
LETTER TO THE EDITOR Lincoln spots are puzzling 12:01 am U.S. ET | Jan. 28, 2013 As a former Lincoln-Mercury dealer, I have to say I am not disappointed in having lost the Lincoln franchise. The new Lincoln Motor Co. TV spots are puzzling at best.... Read More »
FINAL ASSEMBLY Audi offers some lessons for Lincoln 12:01 am U.S. ET | Jan. 28, 2013 In seeking to reclaim its lost glory as a luxury brand, Lincoln has made no secret that it is lifting a few pages from the Audi playbook. So at the Automotive News World Congress this month, Audi of America President Scott Keogh was asked what Lincoln might learn from Audi's ascent.... Read More »
Auto marketers flocking to Super Bowl 12:01 am U.S. ET | Jan. 21, 2013 Hyundai and Kia each will have two spots during the Super Bowl, the companies said here last week during the auto show. They join a pack of auto brands eager to reach the game's huge audience. So far Lincoln, Mercedes-Benz, Toyota and Volkswagen also have confirmed that they will advertise during the Super Bowl on Feb. 3.... Read More »
NORTH AMERICAN INTERNATIONAL AUTO SHOW Lincoln to explore 'mass customization' 12:01 am U.S. ET | Jan. 21, 2013 Lincoln wants to let shoppers custom-order vehicles with an array of special touches.... Read More »
BRADFORD WERNLE For Bill Ford, Lincoln's fate is personal 12:01 am U.S. ET | Jan. 21, 2013  For most members of the Ford Motor Co. management team, the resurrection of the Lincoln brand is a sound business strategy and a critical component of Ford's strategy to be a complete global car company. For Chairman Bill Ford, Lincoln is much more personal Bradford Wernle covers Ford Motor Co. for Automotive News.... Read More »
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Special Report
 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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