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Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service.
Kia is recalling 377,000 Sorentos because of a transmission glitch that can cause the crossover to roll while parked.
Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.
Kia executives, seeing minority groups as a growth opportunity, hired a dedicated agency last year, Chicago-based Lime Green, to handle multicultural communications.
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