Compass

Larry P. Vellequette

Replacing the Wrangler is a puzzler

12:01 am U.S. ET | July 7, 2014

The Wrangler -- Jeep's own mud-encrusted halo -- is being redesigned for 2017, when it must comply with more stringent fuel economy requirements....
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Skyrocketing Jeep in the right place at the right time

12:01 am U.S. ET | June 9, 2014

Blake Helfman could tell that May was going to be a killer month for Jeep at his Houston dealership when customers started putting their names on SUVs that were still on the delivery truck on his lot....
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Targeted marketing yields lessons for broader appeals

12:01 am U.S. ET | May 12, 2014

As the face of America's population has changed, so too has the business of multicultural marketing and advertising....
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