Honda dealer, store in damage control after death of KlansmanTue, 14, Feb 2017
Automakers press Trump to review 2025 mpg targetsSun, 12, Feb 2017
The chief executives of 18 major automakers and their U.S. arms are urging President Trump to revisit a decision by the Obama administration to lock in light-vehicle fuel efficiency rules through 2025. In a letter sent late Friday, the companies warned thousands of U.S. jobs could be at risk if the 54.5 mpg target is not revisited.
Honda uses visual effects guru Pes to pitch ClarityWed, 08, Feb 2017
Honda and ad agency RPA have once again tapped visual effects guru Pes to create an ad -- but this time the artist is using live action, rather than the stop-motion technique for which he is known. The spot for the automaker's Clarity hydrogen fuel cell sedan features a choir of floating children's heads.
Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reelSun, 05, Feb 2017
Automakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. There was a clear effort among brands to connect with consumers through themes that sound more inspirational than corporate. Meanwhile, FCA sent its loudest message yet that Alfa Romeo is back in the United States.
Import tax would hit JLR hardest ($17,000 per vehicle), Ford least ($282)Tue, 07, Feb 2017
Honda, Hitachi form JV to develop, make electric motorsTue, 07, Feb 2017
Honda, aiming to make electrified vehicles account for two-thirds of its global sales by 2030, agreed today to form a joint venture with Japanese supplier Hitachi to develop, produce and sell the motors that make those vehicles run. The partners will produce some of the motors at Hitachi's plant in Kentucky.
Volume slips 1.9% but SAAR remains strong at 17.57 millionWed, 01, Feb 2017
U.S. light-vehicle sales dipped 1.9 percent in January with consumers and automakers taking a break after a robust December fueled by heavy promotions and more generous deals. The SAAR remained strong -- slipping slightly to 17.57 million from 17.87 million in January 2016, and easily exceeding a projection of 17.3 million for the month.
Automakers enlist dealers in border tax fightSat, 04, Feb 2017
New models ignite Honda profitsMon, 06, Feb 2017
Honda earnings surge 27% on North America, ChinaFri, 03, Feb 2017
Robust sales in North America and China, along with lower recall costs, powered a 27 percent surge in operating profit at Honda in the latest quarter. The sales increase and falling costs more than offset huge foreign exchange losses.
Honda brings celebrity yearbook photos to life in Super Bowl adThu, 02, Feb 2017
Honda's funny and charming Super Bowl ad features younger versions of nine A-list celebrities spring from the pages of their yearbooks. The cast includes Tina Fey, Amy Adams, Jimmy Kimmel, Steve Carell, Viola Davis, Missy Elliott, Earvin "Magic" Johnson, Stan Lee and Robert Redford.
Honda's to-do list: Deliver more trucks, boost initial qualityMon, 06, Feb 2017
On the heels of a strong year for Honda, which bucked the trend of a declining sedan market and continued to refresh its product lines, dealers and brand executives are focused on truck supplies and initial-quality issues.