Honda

Honda cranks up music-based marketing

12:01 am U.S. ET | June 16, 2014
The Honda Stage initiative it announced last week will channel a "significant" chunk of the automaker's marketing dollars away from TV and into an array of music-related properties in an effort to showcase its vehicles to younger audiences....
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Honda sets stage for big push into music-driven marketing

3:00 pm U.S. ET | June 11, 2014
Honda is launching a major music-focused marketing effort to attract younger buyers who increasingly consume media online and on demand. At the heart of the initiative is a new music channel on YouTube.com, called the Honda Stage, where Honda will publish hundreds of videos of live music performances from a variety of artists....
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Toyota adds 650,000 vehicles to Takata airbag recall in Japan

6:29 am U.S. ET | June 11, 2014
Japanese airbag maker Takata's quality problems deepened today after Toyota recalled 650,000 more vehicles in Japan, and the supplier cautioned further fixes may be needed. Separately, NHTSA said today it has opened a preliminary evaluation of about 1.1 million vehicles built with Takata airbag modules from model years 2002 to 2006....
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Ford, Honda new-product cycle should boost U.S. market share, report says

3:18 pm U.S. ET | June 9, 2014
Ford and Honda stand to capture more of the automotive market in the United States than their counterparts during the next four years as they woo buyers with new products such as Ford's aluminum-bodied F-150 pickup....
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Honda, Mercedes rank best for quality and value in new study

12:01 am U.S. ET | June 5, 2014
Honda and Mercedes led the way in a tally of brands ranked by new-vehicle buyers for quality and value, a study conducted by ALG found....
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MAY U.S. AUTO SALES

Auto sales rise 11% as ‘everything came together’

8:15 am U.S. ET | June 3, 2014
U.S. light-vehicle sales -- led by big gains at Nissan, Toyota, Chrysler and GM -- rose 11 percent to 1.6 million in May as a raft of discounts and extended holiday deals drew consumers to showrooms. The annualized pace of sales shot up to 16.8 million. That's the highest rate for the seasonally adjusted rate since July 2006 and marked the third consecutive month the SAAR has topped 16 million after a weaker-than-expected start to the year....
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Sales soar, gains galore as May stars

4:45 pm U.S. ET | June 3, 2014
Sometimes the stars align. The weather held, the calendar added both an extra selling day and a fifth weekend, lenders relaxed a bit, factories sweetened the pot. And May U.S. auto sales jumped 11 percent to 1.6 million units....
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Study ranks Hyundai as greenest in U.S.

12:01 am U.S. ET | June 2, 2014
Hyundai Motor Co., which has championed smaller engines, dethroned Honda Motor Co. as the greenest automaker in the United States, a report from the Union of Concerned Scientists said....
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Honda Accord Hybrid misses 47 mpg label, Consumer Reports finds

7:25 am U.S. ET | May 29, 2014
Honda's gasoline-electric Accord is the most fuel-efficient mid-size sedan in the United States yet doesn't get its window sticker average, Consumer Reports found, making it the latest hybrid to fall short in the magazine's road tests....
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Hyundai leapfrogs Honda to become greenest automaker in U.S., scientists say

11:34 am U.S. ET | May 27, 2014
Hyundai, which has championed smaller engines, dethroned Honda as the greenest automaker in the United States, according to a report released today by the Union of Concerned Scientists....
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A slow ramp-up for Honda Fit

12:01 am U.S. ET | May 26, 2014
The launch of the redesigned 2015 Honda Fit subcompact -- built in Honda's new $800 million factory in Celaya, Mexico -- is in the midst of a nearly two-month delay because of quality-control and transport glitches....
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Honda revamps ordering system to give dealers cars they want

12:01 am U.S. ET | May 26, 2014
Honda aims to bridge the gap between what dealers want and what the factory can build when it launches a new ordering system this week. It's the result of five years of software coding and deliberations among dealers, the factory and field staff....
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Chevy, Honda engines dominate at Indy

12:01 am U.S. ET | May 24, 2014
The hottest racing rivalry right now just may be Chevrolet versus Honda. In the four IndyCar series races run this season (not including Sunday’s scheduled Indianapolis 500), cars powered by Chevy and Honda engines have each won two....
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Acura to sponsor Seinfeld's show for 4 more seasons

7:00 am U.S. ET | May 23, 2014
Acura has signed up to sponsor comedian Jerry Seinfeld's "Comedians in Cars Getting Coffee" web series for four more seasons....
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Toyota remains most valuable car brand worldwide, study says

12:01 am U.S. ET | May 21, 2014
Toyota is the world's most valuable car brand once again, while Ford and GM's Chevrolet brand are making strides as consumer confidence builds in the United States, according to research released today by marketing consultant Millward Brown....
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Japanese collaborate on r&d for new fuel efficient engines

8:55 am U.S. ET | May 19, 2014
Japan's automakers, aiming to take the lead in fuel-efficient powertrains, have joined forces in a new consortium to develop the next generation of fuel-sipping combustion engines. Their goal: A 30 percent improvement in the fuel efficiency of traditional gasoline and diesel engines by 2020....
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Buick joins race to make backup cameras standard

12:01 am U.S. ET | May 19, 2014
Buick, joining other brands in getting ahead of a new U.S. regulatory requirement, said last week it will make backup cameras standard on all 2015 models....
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Tesla edges out Toyota as California's top auto employer

1:15 pm U.S. ET | May 16, 2014
As quietly as one of its electric cars, Tesla Motors has become the biggest auto-industry employer in California. And it is the rare company doubling down on making products in the nation's most populous state....
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Buick joins list of brands making backup cameras standard before U.S. deadline

4:14 pm U.S. ET | May 13, 2014
General Motors' Buick brand, following others in getting ahead of a new federal safety requirement, said today it will make backup cameras standard on all 2015 models....
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Will Chevy's ad breakthrough lead to more spots targeting LGBT consumers?

12:01 am U.S. ET | May 12, 2014
When Chevrolet prominently featured gay and lesbian couples in a family-focused commercial titled "The New Us," marketing experts saw it as a breakthrough. And they think other automakers will come to see it the same way....
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Toyota's turnaround with suppliers credited to 2 execs

12:01 am U.S. ET | May 12, 2014
A troubleshooting Japanese executive and an American purchasing boss were the driving force behind a sharp improvement in Toyota's relations with vendors in North America, concludes supplier relations guru John Henke. A newly released survey by Henke's consultancy, Planning Perspectives Inc., shows that after a six-year flirtation with mediocrity, Toyota's purchasing operation has re-emerged as the North American auto industry's gold standard....
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Hyundai, Honda execs prepared for more scrutiny on safety

5:29 pm U.S. ET | May 8, 2014
GM's ignition switch controversy inevitably will lead to greater regulatory scrutiny of auto safety defects, top executives from Honda and Hyundai say....
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American Honda recalls 24,889 Odyssey vans in the U.S.

11:11 am U.S. ET | May 2, 2014
American Honda said it would voluntarily recall 24,889 of its 2014 Odyssey vehicles in United States to replace a component that could prevent the deployment of the side-curtain airbag during a crash....
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APRIL U.S. AUTO SALES

Sales rise 8% as spring thaw gains momentum

8:00 am U.S. ET | May 1, 2014
U.S. light-vehicle sales rose 8 percent to nearly 1.4 million in April, with strong retail sales and pent-up demand adding momentum to the industry's spring thaw. Among major automakers, Nissan Motor, Chrysler Group and Toyota set the pace with solid double-digit gains aided by redesigned crossovers and light trucks....
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Miss. dealership devastated by tornado but open for business

3:56 pm U.S. ET | May 1, 2014
Dealer Bob Boyte hunkered down Monday evening as a tornado barreled toward his home in suburban Jackson, Miss. Boyte said he was happy that no one was hurt, but the job of fixing the dealership has just begun....
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Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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