Sierra

GM says fuel economy of new big pickups will top Ford F-150's

11:19 am U.S. ET | April 1, 2013
General Motors today said its upcoming redesigned full-sized pickups will have the most fuel-efficient V-8 engines in the segment, even promising better highway fuel economy than the turbocharged V-6 engine that has become popular in the Ford F-150 pickup.... Read More »

 

Chevy offers free maintenance on aging Silverado

1:17 pm U.S. ET | March 1, 2013
General Motors is including scheduled maintenance in the price of the Chevrolet Silverado 1500 pickup for sales in March and April, matching a promotion it began last month on the GMC Sierra.... Read More »

 

Buy a GMC Sierra, get 2 years of maintenance

12:01 am U.S. ET | Feb. 4, 2013
General Motors is including scheduled maintenance in the GMC Sierra's price this month in an effort to burnish the brand's premium image and stand out in the full-sized pickup market.... Read More »

 

GM plans 10 weeks of downtime at pickup plants

12:34 am U.S. ET | Feb. 2, 2013
GM, which saw pickup inventories rise 24 percent last month, will take out 10 weeks of truck production as it prepares to introduce a redesigned Chevrolet Silverado and GMC Sierra in the second quarter.... Read More »

 

GM offers two years' free maintenance to GMC Sierra buyers

9:00 am U.S. ET | Feb. 1, 2013
GMC is launching a free-maintenance promotion for Sierra pickup buyers with an advertising campaign that kicks off this weekend. The 24-month scheduled-maintenance coverage, called Pro Grade Protection, is an effort by General Motors to enhance GMC’s premium image and stoke demand for outgoing 2013 Sierra models, which will be replaced by a redesigned truck in the second quarter.... Read More »

 

For some, trucks are about panache, not power

12:01 am U.S. ET | Jan. 21, 2013
As the economy improves, marketers of full-sized pickups are devising strategies to snag first-time buyers and lifestyle buyers who are returning to the vehicles.... Read More »

 

Behind in mpg, GM says its trucks cost least to own

12:01 am U.S. ET | Jan. 14, 2013
General Motors can't claim best-in-class fuel economy for its current Chevrolet Silverado pickup. But it's making a more expansive boast in recent advertising: lowest total cost of ownership.... Read More »

 

GM recalls more than 69,000 trucks, vans that could roll away

10:02 am U.S. ET | Jan. 4, 2013
GM is recalling more than 69,000 full-sized trucks and vans globally that could roll away after being parked due to a potential steering column defect, the automaker said on Friday.... Read More »

 

GM offers employee pricing in Canada

2:06 pm U.S. ET | Dec. 20, 2012
GM, which began offering higher incentives in United States in an effort to clear out its bloated supply of pickups, now is also offering incentives on its pickups in Canada despite a much lower supply there.... Read More »

 

Silverado ad work being switched by GM to Leo Burnett agency

5:22 pm U.S. ET | Dec. 19, 2012
GM is switching creative advertising agencies for the 2014 Chevrolet Silverado ahead of the highly anticipated launch of the next-generation pickup next year. GM has assigned Silverado creative duties to Leo Burnett, which now handles advertising for Buick and GMC, including the Sierra pickup, a GM spokesman confirmed.... Read More »

 

JAMES B. TREECE

GM pickups raise the 'wow' bar

4:02 pm U.S. ET | Dec. 17, 2012
General Motors' new pickups have plenty of cool extra features. I'm not talking about the big stuff. I give the Chevrolet and GMC pickup truck specialists the benefit of the doubt on the big stuff.... Read More »

 

GM pickup strategy: Zig as rivals zag

12:01 am U.S. ET | Dec. 17, 2012
Last week's premiere of General Motors' redesigned full-sized pickups spotlighted the divergent truck strategies of GM and its Detroit 3 rivals.... Read More »

 

Diesels? 8-speed? Stay tuned

12:01 am U.S. ET | Dec. 17, 2012
A diesel engine for the light-duty Chevrolet Silverado and GMC Sierra? How about an eight-speed transmission? Will General Motors bring back a hybrid for its pickups and SUVs?... Read More »

 

Analysts, dealers and others react to GM's 2014 big pickups

3:23 pm U.S. ET | Dec. 13, 2012
The 2014 Chevrolet Silverado and GMC Sierra are GM's biggest product launch in decades. Wall Street analysts, dealers, automotive journalists and others weigh in on the latest trucks from GM.... Read More »

 

GM's 2014 pickups bank on improved power, mpg, refinement to revive truck share

12:01 am U.S. ET | Dec. 13, 2012
GM's next generation, full-sized pickup trucks offer "evolutionary" styling changes but significant engine and interior advances, a bid by GM to cater to buyers who use their trucks to make a living. GM today touted the improved power, fuel economy, refinement and functionality of the redesigned 2014 Chevrolet Silverado and GMC Sierra pickups -- the company's top-selling model line and biggest profit source -- ahead of their showroom debuts next summer.... Read More »

 

Ford seeking 3-mpg improvement in 2015 F-150 pickup

4:59 pm U.S. ET | Dec. 13, 2012
Ford is aiming to boost the gas mileage of its next-generation F-150 pickups by 15-20 percent, thus shifting the battleground in full-size trucks from power, durability and towing capacity to fuel economy.... Read More »

 

A pileup of pickups

12:01 am U.S. ET | Dec. 10, 2012
General Motors entered December with bloated inventories reminiscent of its prebankruptcy days-and its lowest market share in 90 years. GM will try to fix both problems in a hurry.... Read More »

 

GM's pickup pileup threatens 2013 launches, profits

7:33 am U.S. ET | Dec. 5, 2012
General Motors, with more than double a typical supply of trucks, is facing the prospect of cutting production or increasing discounts, threatening to squeeze 2013 profits. Clearing away that inventory is critical. At stake is the rollout of new versions of the Chevrolet Silverado and GMC Sierras, scheduled for release next year, and which are key to the company's success in 2013. GM's big pickups, which made up 23 percent of the automaker's U.S.... Read More »

 

Let the pickup wars begin

12:01 am U.S. ET | Sept. 17, 2012
General Motors has been cranking out pickups to stockpile them ahead of factory downtime this summer and fall, as it retools for the next-generation trucks due out by summer. Now it's crunch time. The company wants to whittle its four-month supply to less than three months by year end.... Read More »

 

FINAL ASSEMBLY

GM will skip Texas state fair, hide new trucks from rivals

12:01 am U.S. ET | July 9, 2012
General Motors is playing a game of Texas Hold'em with the launch of its redesigned full-sized pickups.... Read More »

 

CARS & CONCEPTS

Some GM pickups may get diesels

12:01 am U.S. ET | June 11, 2012
General Motors is considering a diesel engine for light-duty versions of its redesigned full-sized pickups. GM North America President Mark Reuss said in an interview that a diesel is among the options for the next-generation Chevrolet Silverado and GMC Sierra, which are due in showrooms next spring.... Read More »

 

MIKE COLIAS

How GM plans to solve mpg puzzle on new pickups

3:51 pm U.S. ET | June 5, 2012
Ford's huge success with its EcoBoost V-6 engine on its pickups is well-documented. So GM just can't wait to match Ford with a V-6 turbo when GM's next-generation pickups roll out next year, right? Not so fast.... Read More »

 

GM to shift Super Bowl ad savings to support model launches in 2013

1:21 pm U.S. ET | May 31, 2012
GM's top marketing executive said today the automaker will plow savings from a recent decision to drop Super Bowl advertising into other ads and marketing efforts to support a slate of vehicle launches planned in 2013. In his first public comments since GM confirmed two weeks ago that it plans to pass on advertising during the 2013 Super Bowl, GM global marketing chief Joel Ewanick said he has “started reapplying those dollars to other very efficient ways of doing the same thing.”... Read More »