Fusion

BRADFORD WERNLE

Ford mixes reality TV, charity to make new Fusion a star

3:00 pm U.S. ET | Nov. 16, 2012
Allow me to make a confession: I have never watched “American Idol” before. And until Ford rolled out its “Random Acts of Fusion” social media campaign for the 2013 Fusion, I could not have picked Ryan Seacrest out in a police lineup.... Read More »

 

Ford Fusion ad blitz stresses beauty to vanquish rivals

12:34 pm U.S. ET | Nov. 2, 2012
The Ford Fusion sedan, with styling evocative of an Aston Martin, is being promoted with an ad blitz that suggests its beauty makes competitors disappear.... Read More »

 

Fusion to challenge mid-sized leaders

12:01 am U.S. ET | Oct. 1, 2012
With the 2013 Fusion, Ford Motor Co. makes a serious bid not only to unseat the perennial leaders in the mid-sized volume sedan segment, the Toyota Camry and Honda Accord, but to stave off upstarts such as the Hyundai Sonata.... Read More »

 

Ford Fusion prices top out in Lincoln territory

12:01 am U.S. ET | Sept. 24, 2012
Sticker prices for the 2013 Ford Fusion sedan start at $22,495, including shipping. But customers who order the new Fusion with all the bells and whistles can quickly price themselves well into near-luxury price territory.... Read More »

 

Ford will sell two new SUVs, Mustang in Europe in product offensive

Sept. 6, 2012 15:00 CET
Ford will launch two new SUV/crossover models and its Mustang sports car in Europe as part of a product offensive to counter slumping sales in the region.... Read More »

 

2012 MANAGEMENT BRIEFING SEMINARS

Ford faces big test with new Fusion, Consumer Reports says

6:49 pm U.S. ET | Aug. 8, 2012
Ford, after two years of consumer complaints about its touch-screen dashboard controls, faces a big test with its remodeled Fusion mid-sized sedan, Consumer Reports magazine's auto-test chief said.Technology glitches have lowered Ford's quality scores.... Read More »

 

Countdown to launch

12:01 am U.S. ET | July 23, 2012
As Ford pushed further into social media marketing for the crucial 2013 Fusion launch, it found that new media offers exciting possibilities and unexpected problems.... Read More »

 

CARS & CONCEPTS

2013 Fusion gets stop-start as $295 option

12:01 am U.S. ET | July 16, 2012
Ford Motor Co. is bringing its Auto-StartStop system to the United States, the first time it has offered the system in this country in a nonhybrid application.... Read More »

 

MID-SIZED IS BIG

A fast-changing segment is the industry's hottest

12:01 am U.S. ET | July 9, 2012
Lower fuel prices, attractive incentives and a batch of eye-catching, redesigned models here and just around the corner are lighting a fire under mid-sized car sales. Combined U.S. sales of the top six mid-sized cars shot up 37 percent in June, compared with gains of 25 percent for all cars, 19 percent for light trucks and 22 percent for the industry as a whole.... Read More »

 

Ford plans two-pronged electrified strategy

12:01 am U.S. ET | July 9, 2012
When the 2013 Ford C-Max Hybrid goes on sale in September, all the roughly 3,200 Ford brand dealers nationwide will be able to sell the gasoline-electric hybrid. But in the first quarter of 2013, when the Ford C-Max Energi plug-in hybrid arrives, only a select number of Certified EV Dealers, as designated by Ford, will be allowed to sell it.... Read More »

 

Ford sales rise 7%; redesigned Escape shines

3:17 pm U.S. ET | July 3, 2012
Ford Motor Co.'s redesigned 2013 Escape crossover hit showrooms with a bang in June. Escape sales shot up 28 percent for the month with the 2013 model accounting for 40 percent of the mix, hitting an all-time Escape sales record for any month at 28,500 units, the automaker said today.... Read More »

 

Trending now: Carmakers turn to new-age advertising

12:01 am U.S. ET | July 2, 2012
New-media blitzFord's prelaunch marketing strategy for the redesigned 2013 Fusion, announced last week, is a sign of the times: The cutting-edge combination of social media and entertainment is the kind of nontraditional advertising that is breaking out all over in the auto business. Across the board, automakers are shifting advertising dollars from traditional media to an array of new methods that include search marketing, online video and social media.... Read More »

 

Ford, celebs use social media for Random Acts of Fusion

12:01 am U.S. ET | June 26, 2012
Ford will push its use of social media further today when it kicks off Random Acts of Fusion, a prelaunch marketing effort for the mid-sized 2013 Fusion, with TV host Ryan Seacrest.... Read More »

 

Next-gen Chevy Malibu priced at $23,150

12:01 am U.S. ET | June 21, 2012
GM will nudge up the price of the base model Chevrolet Malibu when the next-generation family sedan goes on sale in August. The 2013 Malibu, which features GM's new 2.5-liter engine, will have a base price of $23,150 , including a $760 destination charge. That's a slight increase from the base 2012 model, which stickers for $22,870 with destination.... Read More »

 

VEHICLE TECHNOLOGY -- THE CHANGING CAR

Ford, Chevy take stop-start to the big time

12:01 am U.S. ET | June 11, 2012
Stop-start technology has been a mainstay of hybrids and in Asia and Europe. Now it's going mainstream in Detroit. The 2013 Ford Fusion and the 2013 Chevrolet Malibu have stop-start systems.... Read More »

 

Prototype 2013 Ford Fusion is spotted in light camouflage

9:55 am U.S. ET | May 25, 2012
The 2013 Ford Fusion made its public debut at the Detroit auto show in January. It was completely restyled from the last-generation car and bears a strong resemblance to the Ford Evos concept revealed in Frankfurt. The new Fusion will hit showrooms soon, but a reader of Autoweek, an affiliate of Automotive News, spotted this camouflaged prototype cruising the streets of metro Detroit on Thursday morning.... Read More »

 

Ford to skeptics: Judge new vehicles on merits

12:01 am U.S. ET | May 21, 2012
Ford wants consumers to judge the 2013 Ford Escape crossover and Fusion mid-sized sedan on their own merits, without preconceptions of the brand getting in the way. That's why Ford removed references to its name and famous blue oval in its "Go Further" TV commercials that ran the week of April 30.... Read More »