SRT (Dodge)

Viper keeps SRT badge -- for now

12:01 am U.S. ET | May 24, 2014
The Viper sports coupe, Chrysler Group's exotic halo car, has an identity crisis. The automaker's most expensive vehicle will remain badged as an SRT, at least for now, even though Chrysler has folded the SRT brand into Dodge....
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Hellcat-powered Challenger SRT gets big boost to fight Mustang, Camaro

9:00 am U.S. ET | May 20, 2014
The 2015 Dodge Challenger SRT unveiled today is Chrysler Group's first use of a new 6.2-liter supercharged V-8 engine rated at more than 600 hp to take on the Ford Mustang GT500 and Camaro ZL1....
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Chrysler's butts-in-seats marketing gets a boost

12:01 am U.S. ET | Dec. 2, 2013
Chrysler Group is expanding its "butts-in-seats" marketing, in which the automaker offers test drives to consumers at dealerships and elsewhere....
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Dodge 'shaker hood' revives muscle memories of the '60s

12:01 am U.S. ET | Nov. 11, 2013
Dodge will produce 1,000 special-edition 2014 Challenger R/Ts with "shaker" hoods, which have air intakes that protrude through the hood and shake with the engine below. The shaker hood, a throwback to the automaker's muscle cars from the 1960s and early 1970s, was the most requested item among Dodge enthusiasts, brand chief Tim Kuniskis said....
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Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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