Sprinter

Mercedes’ Sprinter fights notion that it’s unaffordable

2:04 pm U.S. ET | April 4, 2014
The Mercedes-Benz badge may be too fancy for Sprinter van buyers in the United States. So Mercedes has begun advertising the sticker price on the refreshed 2014 Sprinter van to negate its luxury appeal. The move comes as Mercedes attempts to gain market share from rivals by reaching individual and fleet customers who are not accustomed -- or even averse -- to driving a Mercedes-Benz vehicle....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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