Sprinter

Mercedes’ Sprinter fights notion that it’s unaffordable

2:04 pm U.S. ET | April 4, 2014
The Mercedes-Benz badge may be too fancy for Sprinter van buyers in the United States. So Mercedes has begun advertising the sticker price on the refreshed 2014 Sprinter van to negate its luxury appeal. The move comes as Mercedes attempts to gain market share from rivals by reaching individual and fleet customers who are not accustomed -- or even averse -- to driving a Mercedes-Benz vehicle....
Read More »

 

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
» Watch the Video
     
News by Brand