SRT

C-SUITE TWEETS

For executives, Twitter is a chance to serve the brand and show their human side

12:01 am U.S. ET | Feb. 10, 2014
The Twittersphere is probably the last thing on the mind of new General Motors CEO Mary Barra.... Read More »

 

Gilles: Viper has 'never tried to be Corvette'

12:01 am U.S. ET | Jan. 26, 2014
Ralph Gilles, head of the SRT brand and Chrysler Group's design operations, says the design of the 2015 Chrysler 200 will influence future Chrysler products.... Read More »

 

PERFORMANCE, REAL BACK SEAT

SS puts Chevy back in rwd sedan segment for duel with SRTs

12:01 am U.S. ET | Dec. 8, 2013
Chevrolet sells more performance cars than any U.S. brand. But until recently, it ceded a lucrative slice of the market -- rear-wheel-drive sports sedans -- almost entirely to Chrysler Group's Charger and 300 SRT models.... Read More »

 

Chrysler's butts-in-seats marketing gets a boost

12:01 am U.S. ET | Dec. 2, 2013
Chrysler Group is expanding its "butts-in-seats" marketing, in which the automaker offers test drives to consumers at dealerships and elsewhere.... Read More »

 

SRT Vipers to go on test-drive tour

12:01 am U.S. ET | Oct. 7, 2013
Chrysler next month will start a marketing program at dealerships to offer test drives of the SRT Viper.... Read More »

 

Chrysler launches nationwide ad blitz for SRT brand

3:37 pm U.S. ET | June 14, 2013
Chrysler Group, aiming to burnish its credentials with auto enthusiasts, is launching the first nationwide advertising for its SRT performance brand.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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