SRT

SRT versions of Jeep Grand Cherokee to stay -- for now

12:01 am U.S. ET | Oct. 20, 2014
When Chrysler Group said in May that the SRT designation would be for Dodge vehicles only, it was silent on the fate of the SRT versions of the Chrysler 300 and Jeep Grand Cherokee. Now, clues are surfacing about the automaker's plans for the vehicles....
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Sell more Dodges, get more Hellcats, brand tells dealers

12:01 am U.S. ET | Sept. 15, 2014
Dodge will give more new 707-hp 2015 Challenger SRT Hellcats to dealers who sell more other Dodge vehicles. Challenger SRT Hellcat allocation is based on the total of Dodge vehicles that a dealer sold in the previous 180 days, brand head Tim Kuniskis said....
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A loud roar of approval for the '15 Challenger SRT Hellcat

12:01 am U.S. ET | Aug. 25, 2014
With its 707 hp and 650 pounds-feet of torque, the 2015 Dodge Challenger SRT Hellcat is the most powerful production car ever to roll out of Detroit....
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Hellcat Challenger SRT rated at 707 hp

12:01 am U.S. ET | July 7, 2014
Chrysler Group's new supercharged 6.2-liter V-8 Hellcat engine has been certified at 707 hp and 650 pounds-feet of torque, topping the most powerful versions of the SRT Viper, Chevrolet Corvette and Ford Mustang....
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Dodge boss Kuniskis takes charge of SRT performance line

10:33 am U.S. ET | May 6, 2014
Fiat Chrysler Automobiles will consolidate its SRT performance line under Dodge brand CEO Tim Kuniskis as part of a new structure announced today that more clearly defines the roles of the unified automaker's brands....
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C-SUITE TWEETS

For executives, Twitter is a chance to serve the brand and show their human side

12:01 am U.S. ET | Feb. 10, 2014
The Twittersphere is probably the last thing on the mind of new General Motors CEO Mary Barra....
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Gilles: Viper has 'never tried to be Corvette'

12:01 am U.S. ET | Jan. 26, 2014
Ralph Gilles, head of the SRT brand and Chrysler Group's design operations, says the design of the 2015 Chrysler 200 will influence future Chrysler products....
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PERFORMANCE, REAL BACK SEAT

SS puts Chevy back in rwd sedan segment for duel with SRTs

12:01 am U.S. ET | Dec. 8, 2013
Chevrolet sells more performance cars than any U.S. brand. But until recently, it ceded a lucrative slice of the market -- rear-wheel-drive sports sedans -- almost entirely to Chrysler Group's Charger and 300 SRT models....
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Chrysler's butts-in-seats marketing gets a boost

12:01 am U.S. ET | Dec. 2, 2013
Chrysler Group is expanding its "butts-in-seats" marketing, in which the automaker offers test drives to consumers at dealerships and elsewhere....
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Special Report
How #1 store scores with employees

How #1 store scores with employees

Texas dealer Greg May encourages staffers to provide input and solve problems on their own. Mon., October 20
» Watch the Video
     
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