SRT

C-SUITE TWEETS

For executives, Twitter is a chance to serve the brand and show their human side

12:01 am U.S. ET | Feb. 10, 2014
The Twittersphere is probably the last thing on the mind of new General Motors CEO Mary Barra.... Read More »

 

Gilles: Viper has 'never tried to be Corvette'

12:01 am U.S. ET | Jan. 26, 2014
Ralph Gilles, head of the SRT brand and Chrysler Group's design operations, says the design of the 2015 Chrysler 200 will influence future Chrysler products.... Read More »

 

PERFORMANCE, REAL BACK SEAT

SS puts Chevy back in rwd sedan segment for duel with SRTs

12:01 am U.S. ET | Dec. 8, 2013
Chevrolet sells more performance cars than any U.S. brand. But until recently, it ceded a lucrative slice of the market -- rear-wheel-drive sports sedans -- almost entirely to Chrysler Group's Charger and 300 SRT models.... Read More »

 

Chrysler's butts-in-seats marketing gets a boost

12:01 am U.S. ET | Dec. 2, 2013
Chrysler Group is expanding its "butts-in-seats" marketing, in which the automaker offers test drives to consumers at dealerships and elsewhere.... Read More »

 

SRT Vipers to go on test-drive tour

12:01 am U.S. ET | Oct. 7, 2013
Chrysler next month will start a marketing program at dealerships to offer test drives of the SRT Viper.... Read More »

 

Chrysler launches nationwide ad blitz for SRT brand

3:37 pm U.S. ET | June 14, 2013
Chrysler Group, aiming to burnish its credentials with auto enthusiasts, is launching the first nationwide advertising for its SRT performance brand.... Read More »

 

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