SRT

Sell more Dodges, get more Hellcats, brand tells dealers

12:01 am U.S. ET | Sept. 15, 2014
Dodge will give more new 707-hp 2015 Challenger SRT Hellcats to dealers who sell more other Dodge vehicles. Challenger SRT Hellcat allocation is based on the total of Dodge vehicles that a dealer sold in the previous 180 days, brand head Tim Kuniskis said....
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A loud roar of approval for the '15 Challenger SRT Hellcat

12:01 am U.S. ET | Aug. 25, 2014
With its 707 hp and 650 pounds-feet of torque, the 2015 Dodge Challenger SRT Hellcat is the most powerful production car ever to roll out of Detroit....
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Hellcat Challenger SRT rated at 707 hp

12:01 am U.S. ET | July 7, 2014
Chrysler Group's new supercharged 6.2-liter V-8 Hellcat engine has been certified at 707 hp and 650 pounds-feet of torque, topping the most powerful versions of the SRT Viper, Chevrolet Corvette and Ford Mustang....
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Dodge boss Kuniskis takes charge of SRT performance line

10:33 am U.S. ET | May 6, 2014
Fiat Chrysler Automobiles will consolidate its SRT performance line under Dodge brand CEO Tim Kuniskis as part of a new structure announced today that more clearly defines the roles of the unified automaker's brands....
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C-SUITE TWEETS

For executives, Twitter is a chance to serve the brand and show their human side

12:01 am U.S. ET | Feb. 10, 2014
The Twittersphere is probably the last thing on the mind of new General Motors CEO Mary Barra....
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Gilles: Viper has 'never tried to be Corvette'

12:01 am U.S. ET | Jan. 26, 2014
Ralph Gilles, head of the SRT brand and Chrysler Group's design operations, says the design of the 2015 Chrysler 200 will influence future Chrysler products....
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PERFORMANCE, REAL BACK SEAT

SS puts Chevy back in rwd sedan segment for duel with SRTs

12:01 am U.S. ET | Dec. 8, 2013
Chevrolet sells more performance cars than any U.S. brand. But until recently, it ceded a lucrative slice of the market -- rear-wheel-drive sports sedans -- almost entirely to Chrysler Group's Charger and 300 SRT models....
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Chrysler's butts-in-seats marketing gets a boost

12:01 am U.S. ET | Dec. 2, 2013
Chrysler Group is expanding its "butts-in-seats" marketing, in which the automaker offers test drives to consumers at dealerships and elsewhere....
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SRT Vipers to go on test-drive tour

12:01 am U.S. ET | Oct. 7, 2013
Chrysler next month will start a marketing program at dealerships to offer test drives of the SRT Viper....
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