SRT

Dodge cancels unfilled '15 Hellcat orders, doubles '16 output

12:01 am U.S. ET | July 27, 2015

Dodge will more than double Hellcat Charger and Challenger production for 2016. But about 900 unfilled 2015 orders will be canceled....
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Q&A

FCA's Ralph Gilles on how a gamer car helps market SRT sub-brand to all ages

12:01 am U.S. ET | June 6, 2015

When video gamers are zooming along in the SRT Tomahawk Vision Gran Turismo virtual concept car this summer, they'll get a peek at the imaginations lurking within Fiat Chrysler's designers....
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Can you handle a 2,500-plus hp SRT? Video game will let you try

5:45 pm U.S. ET | June 2, 2015

DETROIT -- Fiat Chrysler has joined the parade of video game concept cars with the hulkish SRT Tomahawk Vision Gran Turismo.
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Dodge dealers called out for 'unscrupulous' Hellcat sales practices by FCA exec

9:32 pm U.S. ET | Feb. 27, 2015

Fiat Chrysler has taken the unusual step of warning some of its most enthusiastic customers -- about some of its dealers. At issue is outsized consumer demand for the 2015 Dodge Charger and Challenger SRT Hellcats and dealer practices that the company says are “unscrupulous” and perhaps illegal....
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Hellcat reviewers rev up the thesaurus

12:01 am U.S. ET | Jan. 4, 2015

The 707-hp Hellcat-powered Challenger and Charger had auto reviewers scrambling to outdo each other last year in their lusty appreciation of what one website called Dodge's "rolling middle finger to common sense."...
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SRT versions of Jeep Grand Cherokee to stay -- for now

12:01 am U.S. ET | Oct. 20, 2014

When Chrysler Group said in May that the SRT designation would be for Dodge vehicles only, it was silent on the fate of the SRT versions of the Chrysler 300 and Jeep Grand Cherokee. Now, clues are surfacing about the automaker's plans for the vehicles....
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Sell more Dodges, get more Hellcats, brand tells dealers

12:01 am U.S. ET | Sept. 15, 2014

Dodge will give more new 707-hp 2015 Challenger SRT Hellcats to dealers who sell more other Dodge vehicles. Challenger SRT Hellcat allocation is based on the total of Dodge vehicles that a dealer sold in the previous 180 days, brand head Tim Kuniskis said....
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