SRT

GROWLIN' -- FOR NOW

Sports cars are hot today, but who'll buy them tomorrow?

12:01 am U.S. ET | March 4, 2013
A new SRT Viper and an upcoming Chevrolet Corvette Stingray, Alfa Romeo 4C and Acura NSX. If consumers didn't know better, they might think that all is well in the sports car business. It's not.... Read More »

 

Viper roars back, even better than before

12:01 am U.S. ET | Nov. 26, 2012
The Viper, Chrysler Group's high-performance sports coupe, returns to showrooms late this year with more power, less weight and fewer letters in its brand name.... Read More »

 

ANALYSIS

2013 Viper now enjoyable off the racetrack, too

12:01 am U.S. ET | Nov. 21, 2012
Chrysler Group will sell less than half as many 2013 SRT Vipers all of next year as it sold Jeep Patriots in October. Executives with the automaker's new Street and Racing Technology brand are OK with that. Unlike the rest of Chrysler's lineup, the Viper is first and foremost a racing machine with a top speed of 206 mph. It only masquerades as a luxuriously appointed $100,000 two-seater when it's off the track.... Read More »

 

Chrysler prices new Viper near $100,000, below Corvette ZR1

5:00 pm U.S. ET | Sept. 10, 2012
The 2013 SRT Viper will be Chrysler Group's most expensive production vehicle ever but still cheaper than a comparable Chevy Corvette ZR1 when sales begin late this year. Chrysler told dealers today that the 640-hp Viper will carry a sticker price of at least $99,390, including a $1,995 delivery charge. The Viper GTS will start at $122,390, including delivery.... Read More »

 

Chrysler charges dealers $25,000 to sell the Viper

12:01 am U.S. ET | Sept. 10, 2012
Chrysler Group will charge dealerships $25,000 to sell the 640-hp SRT Viper late this year, says Peter Grady, Chrysler's vice president of network development and fleet. The one-time fee will include tools, training, a technician program, signs and other showroom elements.... Read More »

 

FINAL ASSEMBLY

Viper trim plays to racing image

12:01 am U.S. ET | May 28, 2012
To help foster that race-driver fantasy while you're on your way to your desk at the accounting firm, Chrysler Group's 2013 SRT Viper includes this diagram of the track layout for the Laguna Seca racetrack in California molded into the center console storage tray.... Read More »