Viper

LUCA CIFERRI

BLOG: Farewell to an auto PR legend

8:17 am U.S. ET | Jan. 21, 2015

Nothing was impossible for automotive PR man Tom Kowaleski -- even literally crashing into an auto show....
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LUCA CIFERRI

BLOG: Farewell to an auto PR legend

8:17 am U.S. ET | Jan. 21, 2015

Nothing was impossible for automotive PR man Tom Kowaleski even literally crashing into an auto show....
Read More »

Viper to offer new one-of-one customization options in Feb.

11:21 am U.S. ET | Jan. 9, 2015

Dodge will begin offering “one-of-one” customized Vipers next month to customers, complete with a personalized name tag embossed into the instrument panel. The custom Vipers will be available in a new GTC trim level in more than 25 million unique build combinations, Dodge said in a statement....
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Viper plant to reopen next month

12:01 am U.S. ET | Oct. 27, 2014

Chrysler Group will restart the idled Conner Avenue plant in Detroit in mid-November to build the Dodge Viper. The car's September sales jumped after a $15,000 price cut. The Viper plant in Detroit has worked just 10 days since April 14 and has been idled since July 3....
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Viper plant to reopen in mid-November

3:05 pm U.S. ET | Oct. 21, 2014

Chrysler Group will restart the idled Conner Avenue plant in Detroit in mid-November to build the Dodge Viper....
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SNAKEBIT

Dodge knocks off $15K to spur sales of pricey new Viper

12:01 am U.S. ET | Sept. 8, 2014

Since the Viper's reintroduction at the 2012 New York auto show, the sports coupe has moved fast everywhere except where it matters most: off dealer lots. Now Dodge has a plan to boost Viper sales....
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Viper keeps SRT badge -- for now

12:01 am U.S. ET | May 24, 2014

The Viper sports coupe, Chrysler Group's exotic halo car, has an identity crisis. The automaker's most expensive vehicle will remain badged as an SRT, at least for now, even though Chrysler has folded the SRT brand into Dodge....
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