Dealer bets millions on a hoard of VipersMon, 17, Oct 2016
Limited editions mark Viper's final yearMon, 27, Jun 2016
Viper-like 2-seater could make a comeback, Marchionne hintsMon, 25, Jan 2016
FCA uses The Force in global 'Star Wars' ad campaignWed, 02, Dec 2015
Fiat Chrysler Automobiles is looking to a galaxy far, far away to push its year-end sales events. FCA, in a partnership with Lucasfilm, launched a global advertising campaign on Thursday to co-promote Star Wars: The Force Awakens alongside five FCA brands.
Demise of Viper by 2017 contained in UAW contractMon, 19, Oct 2015
Fiat Chrysler to end Viper production in 2017, labor deal saysThu, 15, Oct 2015
The Viper, Dodge's all-American exotic sports car launched nearly a quarter-century ago to much acclaim, will end production in 2017, according to details contained in Fiat Chrysler's new contract with the UAW.
Dodge brings back street-legal Viper ACR racer for 2016Fri, 08, May 2015
Ordering opened Monday for the 2016 Dodge Viper ACR, a track version of the two-seat sports coupe that comes equipped with a much stiffer chassis and a giant carbon-fiber rear wing and other aerodynamic features to improve downforce.
Viper to offer new one-of-one customization options in Feb.Fri, 09, Jan 2015
Dodge will begin offering “one-of-one” customized Vipers next month to customers, complete with a personalized name tag embossed into the instrument panel. The custom Vipers will be available in a new GTC trim level in more than 25 million unique build combinations, Dodge said in a statement.
Viper plant to reopen next monthMon, 27, Oct 2014
Chrysler Group will restart the idled Conner Avenue plant in Detroit in mid-November to build the Dodge Viper. The car's September sales jumped after a $15,000 price cut. The Viper plant in Detroit has worked just 10 days since April 14 and has been idled since July 3.