Viper

Viper plant to reopen next month

12:01 am U.S. ET | Oct. 27, 2014
Chrysler Group will restart the idled Conner Avenue plant in Detroit in mid-November to build the Dodge Viper. The car's September sales jumped after a $15,000 price cut. The Viper plant in Detroit has worked just 10 days since April 14 and has been idled since July 3....
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Viper plant to reopen in mid-November

3:05 pm U.S. ET | Oct. 21, 2014
Chrysler Group will restart the idled Conner Avenue plant in Detroit in mid-November to build the Dodge Viper....
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SNAKEBIT

Dodge knocks off $15K to spur sales of pricey new Viper

12:01 am U.S. ET | Sept. 8, 2014
Since the Viper's reintroduction at the 2012 New York auto show, the sports coupe has moved fast everywhere except where it matters most: off dealer lots. Now Dodge has a plan to boost Viper sales....
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Viper keeps SRT badge -- for now

12:01 am U.S. ET | May 24, 2014
The Viper sports coupe, Chrysler Group's exotic halo car, has an identity crisis. The automaker's most expensive vehicle will remain badged as an SRT, at least for now, even though Chrysler has folded the SRT brand into Dodge....
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Chrysler's hot Hellcat puts pressure on the Viper

12:01 am U.S. ET | March 24, 2014
It's been an open secret for nearly a year that Chrysler has been tinkering with a supercharged V-8 code-named Hellcat....
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Chrysler to idle Viper plant for two months on slow sales

2:13 pm U.S. ET | March 18, 2014
Chrysler Group has suspended production of its SRT Viper sport coupe for at least two months because of slow sales....
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A crushing loss: School's out for vintage Vipers

12:01 am U.S. ET | March 10, 2014
It's a sight almost too painful for sports car aficionados to view: a large backhoe crashing down on a perfectly good classic Dodge Viper and crushing the life out of it. It's happening to 93 Vipers at vocational schools across the country....
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LETTER TO THE EDITOR

No, the Viper is not the Corvette

12:01 am U.S. ET | Feb. 10, 2014
This is in response to "Gilles: Viper has 'never tried to be Corvette,'" Nov. 27. I do not consider a Corvette a "disposable device."...
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Gilles: Viper has 'never tried to be Corvette'

12:01 am U.S. ET | Jan. 26, 2014
Ralph Gilles, head of the SRT brand and Chrysler Group's design operations, says the design of the 2015 Chrysler 200 will influence future Chrysler products....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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