Viper

Viper keeps SRT badge -- for now

12:01 am U.S. ET | May 24, 2014
The Viper sports coupe, Chrysler Group's exotic halo car, has an identity crisis. The automaker's most expensive vehicle will remain badged as an SRT, at least for now, even though Chrysler has folded the SRT brand into Dodge....
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Chrysler's hot Hellcat puts pressure on the Viper

12:01 am U.S. ET | March 24, 2014
It's been an open secret for nearly a year that Chrysler has been tinkering with a supercharged V-8 code-named Hellcat....
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Chrysler to idle Viper plant for two months on slow sales

2:13 pm U.S. ET | March 18, 2014
Chrysler Group has suspended production of its SRT Viper sport coupe for at least two months because of slow sales....
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A crushing loss: School's out for vintage Vipers

12:01 am U.S. ET | March 10, 2014
It's a sight almost too painful for sports car aficionados to view: a large backhoe crashing down on a perfectly good classic Dodge Viper and crushing the life out of it. It's happening to 93 Vipers at vocational schools across the country....
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LETTER TO THE EDITOR

No, the Viper is not the Corvette

12:01 am U.S. ET | Feb. 10, 2014
This is in response to "Gilles: Viper has 'never tried to be Corvette,'" Nov. 27. I do not consider a Corvette a "disposable device."...
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Gilles: Viper has 'never tried to be Corvette'

12:01 am U.S. ET | Jan. 26, 2014
Ralph Gilles, head of the SRT brand and Chrysler Group's design operations, says the design of the 2015 Chrysler 200 will influence future Chrysler products....
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Dodge Viper probe closed by U.S. regulators

10:40 am U.S. ET | Dec. 16, 2013
Federal safety regulators have ended a probe into 9,670 Dodge Vipers from the 2003-10 model years....
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Chrysler's butts-in-seats marketing gets a boost

12:01 am U.S. ET | Dec. 2, 2013
Chrysler Group is expanding its "butts-in-seats" marketing, in which the automaker offers test drives to consumers at dealerships and elsewhere....
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SRT Vipers to go on test-drive tour

12:01 am U.S. ET | Oct. 7, 2013
Chrysler next month will start a marketing program at dealerships to offer test drives of the SRT Viper....
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Chrysler cuts Viper output amid slow sales, growing inventory

4:00 am U.S. ET | Oct. 2, 2013
Chrysler Group has cut output of the SRT Viper by a third and will reassign scores of workers to other plants because of slow sales, growing inventories, and the onset of colder weather....
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