Ram

TIER 2 BLOCKBUSTER

For FCA, no one brand was big enough for 'Star Wars'

12:01 am U.S. ET | Feb. 8, 2016

December is not only prime time for blockbuster Hollywood releases; it's also a crucial month for auto sales promotions. That's why FCA, which partnered with Lucasfilm to co-promote Star Wars: The Force Awakens alongside five of its brands in a global effort, didn't have to think too hard about what direction to take with its campaign. The timing, said FCA marketing boss Olivier Francois, was perfect for Tier 2....
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FCA's 2018 lineup? Here's a guess

12:01 am U.S. ET | Feb. 1, 2016

What will Fiat Chrysler Automobiles' U.S. product lineup look like when CEO Sergio Marchionne's new business plan is fully executed?...
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Ford, aiming for pickup fuel economy crown, preps diesel-powered F-150

2:30 pm U.S. ET | Jan. 28, 2016

Ford appears to be gearing up to launch a diesel-powered version of the F-150, possibly as early as next year, and wrest the fuel efficiency crown from the hot-selling Ram 1500 EcoDiesel. Diesel-powered F-150 test trucks have been spotted running around Ford's product development center in Dearborn, Mich....
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Heavy-duty Rams to stay in Mexico, Marchionne says

1:16 pm U.S. ET | Jan. 11, 2016

Fiat Chrysler will keep producing its heavy-duty Ram pickups in Mexico but will announce Jan. 27 a “significant realignment” of what it makes and where across its North American production portfolio, CEO Sergio Marchionne said....
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Jeep record powers FCA up 13% to best-ever December

12:15 pm U.S. ET | Jan. 5, 2016

Record Jeep sales pushed Fiat Chrysler’s U.S. volume up 13 percent last month to its best December in the company’s 90-year history....
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FCA uses The Force in global 'Star Wars' ad campaign

9:00 pm U.S. ET | Dec. 2, 2015

Fiat Chrysler Automobiles is looking to a galaxy far, far away to push its year-end sales events. FCA, in a partnership with Lucasfilm, launched a global advertising campaign on Thursday to co-promote Star Wars: The Force Awakens alongside five FCA brands....
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Chevy Colorado, GMC Canyon diesels first pickups to top 30 mpg on highway

2:45 pm U.S. ET | Nov. 9, 2015

The EPA has certified the diesel-powered versions of the Chevrolet Colorado and GMC Canyon at 31 mpg highway -- the highest rating of any truck, big or small, gasoline or diesel -- sold in the U.S....
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Jeep to make limited run of Red Rocks

12:01 am U.S. ET | Nov. 9, 2015

Jeep will produce a limited edition of 50 limited edition Wrangler Red Rocks next year to celebrate the 50th anniversary of the Easter Jeep Safari in Moab, Utah. A concept version of the 2016 Red Rock was one of several highly accessorized and concept vehicles that Fiat Chrysler Automobiles displayed at the Specialty Equipment Market Association show last week in Las Vegas....
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OCTOBER U.S. SALES

Trucks, deals push U.S. sales up 14%; SAAR hits 18.23 million

8:00 am U.S. ET | Nov. 3, 2015

U.S. light-vehicle sales, behind strong truck demand, bigger deals and double-digit gains at Hyundai-Kia, GM, FCA, Ford, Toyota, Nissan and Subaru, rose 14 percent last month to 1.455 million, putting the industry on track to set an annual record in 2015. The annualized sales rate, 18.23 million, came in just above September's 18.17 million pace. It's the first time the SAAR topped 18 million in back-to-back months since February 2000....
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Strong Jeep, Dodge rebound push FCA volume up 15%

1:15 pm U.S. ET | Nov. 3, 2015

FCA’s US sales climbed 15 percent in October on strong SUV sales from Jeep and resurgent sales of its minivans as well as the Dodge brand....
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Fiat Chrysler studies making Suburban/Expedition fighter under Ram

1:45 pm U.S. ET | Oct. 28, 2015

Fiat Chrysler Automobiles is studying whether to build a large Ram SUV to compete with the Chevrolet Suburban and Ford Expedition....
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Postal Service books big Ram ProMaster order

12:01 am U.S. ET | Oct. 5, 2015

The U.S. Postal Service's order for 9,133 2016 Ram ProMaster 2500 cargo vans represents the biggest single customer purchase of the front-wheel-drive ProMaster since U.S. sales of the commercial van began in 2013....
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U.S. sales rise 16% on double-digit gains at Detroit 3, Nissan, Toyota, Honda

8:00 am U.S. ET | Oct. 1, 2015

U.S. light-vehicle sales, propelled by Labor Day promotions, fatter deals throughout the month, low gasoline prices and higher light-truck demand, rose 16 percent in September on double-digit gains at the Detroit 3, Toyota Motor, Nissan Group and Honda Motor. The seasonally adjusted annual sales rate surged to 18.17 million....
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Jeep powers FCA US to 14% increase

12:00 pm U.S. ET | Oct. 1, 2015

Record Jeep sales pushed Fiat Chrysler sales up 14 percent last month as every brand but Chrysler recorded a gain....
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Millennials are developing parents' taste for Jaguars, Cadillacs

6:51 am U.S. ET | Aug. 17, 2015

Millennials are developing a taste for expensive -- and even luxury -- automobiles and taking out cheap leases so they can afford them. Lexus, Jaguar, Cadillac and Acura are among the top 10 brands leased by millennial buyers, along with other pricey cars like Subaru, Mini and Buick, according to Edmunds.com...
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Mini, Subaru, Scion improve the most in J.D. Power APEAL Study

10:00 am U.S. ET | July 22, 2015

Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year....
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Chevy Silverado styling toughened up for 2016

9:00 am U.S. ET | July 13, 2015

Chevrolet is scrapping the long-running dual stacked headlights on the freshened 2016 Silverado and giving the hot-selling pickup a mean-machine look. The 2016 model also adds a more muscular hood and a new front fascia. The changes are designed to keep the truck competitive against Ford's revamped F-150 and Fiat Chrysler's Ram 1500....
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RICHARD TRUETT

BLOG: So far, F-150's rivals are mostly sticking with steel

11:45 am U.S. ET | July 7, 2015

The big switch from steel to aluminum may not happen. So far, other than Ford, automakers have shunned complete aluminum bodies for their pickups....
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FCA up 8.2% on strong Jeep, Chrysler 200 sales

9:00 am U.S. ET | July 1, 2015

The Jeep brand and the Chrysler 200 both helped push Fiat Chrysler's June sales up 8.2 percent, the automaker's best sales for the month of June since 2006. FCA US said it had 185,035 sales in June, its 63rd consecutive month of year-over-year sales gains....
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MIKE COLIAS

BLOG: Colorado, Canyon target 'best' marketing claim

3:00 pm U.S. ET | June 26, 2015

Soon, Chevrolet and GMC will gain a coveted marketing claim: Best fuel economy of any pickup....
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Ram prices 1500 Rebel trim at $43,985; Laramie Limited to start at $51,870

12:01 am U.S. ET | June 9, 2015

Ram says pricing for its freshened 2015 Ram 1500 Laramie Limited will start at $51,870, while pricing for the 2015 Ram Rebel, a new half-ton trim level, will begin at $43,985....
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FCA sales up 4%, back over 200,000 vehicles

12:45 pm U.S. ET | June 2, 2015

Brisk demand for Jeep and the Chrysler 200 pushed Fiat Chrysler sales up 4 percent in May. The automaker posted U.S. sales of 202,227, marking its 62nd consecutive month of year-over-year sales gains — and its first time over 200,000 vehicles since March 2007....
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Ram debuts 2 new ads during Kentucky Derby

3:57 pm U.S. ET | May 1, 2015

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday....
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FCA up 5.8% on Jeep, Chrysler 200, Ram

12:00 pm U.S. ET | May 1, 2015

Strong Jeep and Chrysler 200 sales pushed Fiat Chrysler's U.S. deliveries up 5.8 percent in April. Fiat Chrysler Automobiles reported U.S. sales of 189,027 units, its 61st consecutive month of year-over-year sales gains....
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Fiat Chrysler swings to Q1 profit on N.A. strength

8:45 am U.S. ET | April 29, 2015

Fiat Chrysler Automobiles reported net income of 92 million euros ($101 million) in the first quarter as strong performance in North America offset a steep decline in Latin America. The first-quarter profit compares with a loss of $190 million a year earlier....
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