Toyota taps GoPro to defend truck turf against new GM pickupsWed, 15, Jul 2015
It's lights, camera and action time in America's suddenly competitive small-pickup segment. The market for small pickups was whittled down to just Toyota and Nissan a year ago. Now GM has returned with 2 trucks. To defend its share, Toyota is borrowing some cool factor from action-camera maker GoPro for the Tacoma's first redesign in a decade.