New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated'Fri, 29, Jul 2016
Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." The brand, which had been running a Wieden & Kennedy campaign hearkening back to founding brothers John and Horace Dodge, has shifted gears with a pair of new ads backed by the Metallica song "Fuel."
Uncertain futures for Dodge Dart, Chrysler 200Mon, 25, Jul 2016
Fiat Chrysler CEO Sergio Marchionne said in January he expected to find a partner to build the Dodge Dart and Chrysler 200 “in a relatively short period of time.” But so far FCA has found no one and the cars are about to go out of production.
FCA to invest $1.05 billion to retool Ohio, Illinois plants to build JeepsThu, 14, Jul 2016
Fiat Chrysler is investing $1.05 billion in assembly plants in Ohio and Illinois to bolster Jeep output. The carmaker will invest $350 million to move production of the Jeep Cherokee from Toledo, Ohio, to Belvidere, Ill., as part of a strategy to revamp its North American manufacturing footprint over the next year and a half to focus on light-truck output in the U.S.
Kuniskis: Roadkill Nights events keep Dodge power in spotlightMon, 11, Jul 2016
Not long ago, critics said Dodge was spinning its wheels as it struggled to find an identity amid a lineup that stretched from muscle cars to minivans. Now those spinning wheels - and the thick smoke they generate - are drawing tens of thousands of visitors as Dodge embraces its muscle-car heritage with successful experiential marketing events like Roadkill Nights.
DealersMon, 04, Jul 2016
Dealers celebrate anniversaries with GMC, Dodge, Cadillac, Chevrolet and Toyota.