Datsun

Datsun on-Do sedan launch in Russia overshadowed by economic crisis and slumping car market

July 16, 2014 16:04 CET
Nissan's low-cost Datsun on-Do family sedan was launched in Russia this week, but the country's deepening political crisis with the West and falling car sales could dampen sales....
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Obituary

12:01 am U.S. ET | Jan. 27, 2014
Bill Strong, who worked in regional service management with several automotive brands, died Dec. 15....
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Nissan says Datsun brand may generate operating margins of 7%

Jan. 10, 2014 14:54 CET
Nissan says its budget Datsun brand will generate operating margins of up to 7 percent because of its no-frills designs and by sharing the parent's development facilities and distribution network....
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Nissan targets Russia's first-time car buyers with Datsun

Dec. 17, 2013 17:33 CET
With its revived Datsun brand, Nissan seeks to lure Russian buyers away from the used car market. Datsun will be unveiled in Russia in April with the first deliveries planned between August and September....
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Nissan enlists teens to assist in luring future young buyers

12:01 am U.S. ET | Nov. 24, 2013
Ask teenagers to design a car that appeals to young buyers and you might expect something modern, even futuristic. But when Nissan tried it, the youngsters went all retro....
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2013 TOKYO MOTOR SHOW

Nissan IDx evokes an old Datsun to reach teenagers

11:19 am U.S. ET | Nov. 20, 2013
One hundred teenagers from around the world have consulted with Nissan designers to create a potential rear-wheel-drive sports coupe to woo young customers. Two possibilities, unveiled today at the Tokyo Motor Show, are the IDx Freeflow and motorsports-flavored IDx Nismo....
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Hallowed Datsun name reborn -- as bargain brand

12:01 am U.S. ET | Sept. 30, 2013
For Toshiyuki Shiga, the No. 2 man at Nissan Motor Co. worldwide, the word "Datsun" carries some emotional weight. Shiga, who this month turned 60 -- an age when many Japanese executives leave the auto business -- would like to see the Datsun name restored to some glory....
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