Ghosn finds Datsun a tough sell -- even at $5,000

6:48 am U.S. ET | Oct. 14, 2014
In July last year, as Nissan prepared to bring Datsun out of a decades-long retirement, the company scoffed at the idea that the budget brand could follow Tata's $2,500 Nano in becoming a flop....
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Nissan's revived Datsun launches mi-Do hatchback

Aug. 29, 2014 12:55 CET
Datsun unveiled its second model, the mi-Do hatchback, at the Moscow auto show. The car, based on the Lada Kalina, is aimed at Russian families who want to own a foreign car but cannot afford current offerings from Western brands....
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Datsun on-Do sedan launch in Russia overshadowed by economic crisis and slumping car market

July 16, 2014 16:04 CET
Nissan's low-cost Datsun on-Do family sedan was launched in Russia this week, but the country's deepening political crisis with the West and falling car sales could dampen sales....
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12:01 am U.S. ET | Jan. 27, 2014
Bill Strong, who worked in regional service management with several automotive brands, died Dec. 15....
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Nissan says Datsun brand may generate operating margins of 7%

Jan. 10, 2014 14:54 CET
Nissan says its budget Datsun brand will generate operating margins of up to 7 percent because of its no-frills designs and by sharing the parent's development facilities and distribution network....
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Nissan targets Russia's first-time car buyers with Datsun

Dec. 17, 2013 17:33 CET
With its revived Datsun brand, Nissan seeks to lure Russian buyers away from the used car market. Datsun will be unveiled in Russia in April with the first deliveries planned between August and September....
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Nissan enlists teens to assist in luring future young buyers

12:01 am U.S. ET | Nov. 24, 2013
Ask teenagers to design a car that appeals to young buyers and you might expect something modern, even futuristic. But when Nissan tried it, the youngsters went all retro....
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Nissan IDx evokes an old Datsun to reach teenagers

11:19 am U.S. ET | Nov. 20, 2013
One hundred teenagers from around the world have consulted with Nissan designers to create a potential rear-wheel-drive sports coupe to woo young customers. Two possibilities, unveiled today at the Tokyo Motor Show, are the IDx Freeflow and motorsports-flavored IDx Nismo....
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No. 1 store empowers, retains employees

Texas dealer Greg May encourages his staffers to provide input and solve problems on their own. Mon., October 20
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