Inside the mind of Fiat Chrysler's marketing boss

12:01 am U.S. ET | May 9, 2015

Olivier Francois, Fiat Chrysler's chief marketing officer, sat down with Automotive News staffers to discuss the Chrysler brand's evolving message and his views on ad agency competition....
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Chrysler 300 spot touts the American road to triumph

2:44 pm U.S. ET | April 9, 2015

The Chrysler brand is introducing a new commercial for the refreshed 300 sedan that focuses on the American path to success and is narrated by actor Peter Dinklage, who plays Tyrion Lannister on “Game of Thrones.”...
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Biggest changes for 2015 Chrysler 300 are inside

12:01 am U.S. ET | Dec. 22, 2014

The most noticeable changes to the refreshed 2015 Chrysler 300 are inside, with the addition of a 7-inch information screen in the instrument cluster and a switch to a rotary dial shifter....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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