Chevy opens an aluminum can on FordMon, 13, Jun 2016
A Chevy ad campaign built on the floor of Ford's gashed-up pickup bed makes the one-upmanship typically seen in truck marketing look like a schoolyard shoving match. Why did Chevy hit so hard?
Chevy escalates Silverado advertising battle with Ford F-150Wed, 08, Jun 2016
Chevrolet is escalating its truck battle with Ford through a provocative advertising campaign that claims the Silverado pickup's steel bed is more durable than the F-150's stamped aluminum bed.
GM boosts incentives on ChevysMon, 06, Jun 2016
General Motors, which has surrendered more U.S. market share this year than any other automaker, is hitting back with multiple June promotions and marketing plays for its core Chevrolet brand, targeting the Silverado pickup and most of its car models.