Silverado

NEEDED: 'THICK SKIN'

GM designer knows crucial launches produce a love-hate response

12:01 am U.S. ET | May 20, 2013
Chevrolet designer Tom Peters describes the blocky, chiseled front end of the 2014 Silverado pickup as a "fist in the wind." The metaphor also could describe the resolve Peters needs to weather his critics as the lead designer for two of the most closely scrutinized vehicles on the planet: the Silverado and Corvette.... Read More »

 

'14 Silverado: More brawn, quieter ride

12:01 am U.S. ET | May 13, 2013
Chevrolet packs more power and torque, better fuel economy and a much improved interior into the first redesign of its Silverado full-sized pickup in seven years.... Read More »

 

MIKE COLIAS

Silverado hand-wringers should relax -- for now

12:15 pm U.S. ET | May 9, 2013
There was hand-wringing, even some flat out panic, when General Motors unwrapped its next-generation Chevrolet Silverado in December. Many dealers, enthusiasts and writers questioned whether the pickup's design went far enough. Did GM whiff on its most critical vehicle launch since its 2009 bankruptcy? No.... Read More »

 

CARS & CONCEPTS

High Country is Chevy's high-price pickup hopeful

8:00 pm U.S. ET | May 5, 2013
With its redesigned 2014 Silverado, Chevrolet will offer its answer to a proliferation of premium pickups: a high-end truck badged the High Country.... Read More »

 

FINAL ASSEMBLY

Toyota cries foul, towing tiff continues

12:01 am U.S. ET | April 8, 2013
The Detroit 3 will stay mired in a marketing cold war over towing claims for light-duty pickups -- perhaps until 2015.... Read More »

 

GM says fuel economy of new big pickups will top Ford F-150's

11:19 am U.S. ET | April 1, 2013
General Motors today said its upcoming redesigned full-sized pickups will have the most fuel-efficient V-8 engines in the segment, even promising better highway fuel economy than the turbocharged V-6 engine that has become popular in the Ford F-150 pickup.... Read More »

 

Chevy offers free maintenance on aging Silverado

1:17 pm U.S. ET | March 1, 2013
General Motors is including scheduled maintenance in the price of the Chevrolet Silverado 1500 pickup for sales in March and April, matching a promotion it began last month on the GMC Sierra.... Read More »

 

Redesigned Nissan Titan pickup truck due next year

4:31 pm U.S. ET | Feb. 6, 2013
Nissan's U.S. arm is preparing to expand its lineup of full-sized pickup trucks as it replaces the aged Titan, which has not been significantly refreshed since it was introduced in 2003. Engineers and designers are leaving "nothing off the table" in delivering a competitive truck to U.S. consumers, said Pierre Loing, Nissan North America's chief for product planning and marketing strategy.... Read More »

 

GM plans 10 weeks of downtime at pickup plants

12:34 am U.S. ET | Feb. 2, 2013
GM, which saw pickup inventories rise 24 percent last month, will take out 10 weeks of truck production as it prepares to introduce a redesigned Chevrolet Silverado and GMC Sierra in the second quarter.... Read More »

 

2013 DETROIT AUTO SHOW

Prime time for big pickups

12:01 am U.S. ET | Jan. 21, 2013
Low incentives, new products and construction sites filled with aging pickups have set the stage for an especially competitive -- and lucrative -- battle in the one segment the Detroit 3 still dominate: big pickups.... Read More »

 

NORTH AMERICAN INTERNATIONAL AUTO SHOW

Sizing up Detroit

12:01 am U.S. ET | Jan. 21, 2013
West Coast Editor Mark Rechtin -- our tireless chronicler of such things as "micro-cheese-grater" interiors and front ends that evoke "a dachshund snorting a gopher hole" -- walked the floor of the Detroit auto show gathering first impressions of new cars and concepts. Here's his take on the winners, losers and everything in between.... Read More »

 

For some, trucks are about panache, not power

12:01 am U.S. ET | Jan. 21, 2013
As the economy improves, marketers of full-sized pickups are devising strategies to snag first-time buyers and lifestyle buyers who are returning to the vehicles.... Read More »

 

Behind in mpg, GM says its trucks cost least to own

12:01 am U.S. ET | Jan. 14, 2013
General Motors can't claim best-in-class fuel economy for its current Chevrolet Silverado pickup. But it's making a more expansive boast in recent advertising: lowest total cost of ownership.... Read More »

 

GM recalls more than 69,000 trucks, vans that could roll away

10:02 am U.S. ET | Jan. 4, 2013
GM is recalling more than 69,000 full-sized trucks and vans globally that could roll away after being parked due to a potential steering column defect, the automaker said on Friday.... Read More »

 

GM offers employee pricing in Canada

2:06 pm U.S. ET | Dec. 20, 2012
GM, which began offering higher incentives in United States in an effort to clear out its bloated supply of pickups, now is also offering incentives on its pickups in Canada despite a much lower supply there.... Read More »

 

Silverado ad work being switched by GM to Leo Burnett agency

5:22 pm U.S. ET | Dec. 19, 2012
GM is switching creative advertising agencies for the 2014 Chevrolet Silverado ahead of the highly anticipated launch of the next-generation pickup next year. GM has assigned Silverado creative duties to Leo Burnett, which now handles advertising for Buick and GMC, including the Sierra pickup, a GM spokesman confirmed.... Read More »

 

JAMES B. TREECE

GM pickups raise the 'wow' bar

4:02 pm U.S. ET | Dec. 17, 2012
General Motors' new pickups have plenty of cool extra features. I'm not talking about the big stuff. I give the Chevrolet and GMC pickup truck specialists the benefit of the doubt on the big stuff.... Read More »

 

GM pickup strategy: Zig as rivals zag

12:01 am U.S. ET | Dec. 17, 2012
Last week's premiere of General Motors' redesigned full-sized pickups spotlighted the divergent truck strategies of GM and its Detroit 3 rivals.... Read More »

 

Diesels? 8-speed? Stay tuned

12:01 am U.S. ET | Dec. 17, 2012
A diesel engine for the light-duty Chevrolet Silverado and GMC Sierra? How about an eight-speed transmission? Will General Motors bring back a hybrid for its pickups and SUVs?... Read More »

 

2013 DETROIT AUTO SHOW

Ford aims at GM by showing new F-150 at Detroit show, report says

3:37 pm U.S. ET | Dec. 14, 2012
Ford plans to offer a peek at its 2015 F-150 pickup truck at the Detroit auto show next month, the latest example of attempted one-upmanship in the highly competitive American truck market. The teaser for the next generation F-150 takes direct aim at General Motors, two people familiar with Ford's plans told Reuters. GM's new trucks, which the automaker unveiled this week, are its most crucial launches since its bankruptcy restructuring in 2009.... Read More »

 

Analysts, dealers and others react to GM's 2014 big pickups

3:23 pm U.S. ET | Dec. 13, 2012
The 2014 Chevrolet Silverado and GMC Sierra are GM's biggest product launch in decades. Wall Street analysts, dealers, automotive journalists and others weigh in on the latest trucks from GM.... Read More »

 

GM's 2014 pickups bank on improved power, mpg, refinement to revive truck share

12:01 am U.S. ET | Dec. 13, 2012
GM's next generation, full-sized pickup trucks offer "evolutionary" styling changes but significant engine and interior advances, a bid by GM to cater to buyers who use their trucks to make a living. GM today touted the improved power, fuel economy, refinement and functionality of the redesigned 2014 Chevrolet Silverado and GMC Sierra pickups -- the company's top-selling model line and biggest profit source -- ahead of their showroom debuts next summer.... Read More »

 

Ford seeking 3-mpg improvement in 2015 F-150 pickup

4:59 pm U.S. ET | Dec. 13, 2012
Ford is aiming to boost the gas mileage of its next-generation F-150 pickups by 15-20 percent, thus shifting the battleground in full-size trucks from power, durability and towing capacity to fuel economy.... Read More »

 

A pileup of pickups

12:01 am U.S. ET | Dec. 10, 2012
General Motors entered December with bloated inventories reminiscent of its prebankruptcy days-and its lowest market share in 90 years. GM will try to fix both problems in a hurry.... Read More »

 

GM's pickup pileup threatens 2013 launches, profits

7:33 am U.S. ET | Dec. 5, 2012
General Motors, with more than double a typical supply of trucks, is facing the prospect of cutting production or increasing discounts, threatening to squeeze 2013 profits. Clearing away that inventory is critical. At stake is the rollout of new versions of the Chevrolet Silverado and GMC Sierras, scheduled for release next year, and which are key to the company's success in 2013. GM's big pickups, which made up 23 percent of the automaker's U.S.... Read More »