Silverado

GM to unveil new Silverado, Sierra trucks in December

1:19 pm U.S. ET | Oct. 22, 2012
GM will introduce its next-generation Chevrolet Silverado and GMC Sierra full-sized pickups at a media event Dec. 13 in suburban Detroit. “The bold exterior design of the new Silverado reflects the enhanced capabilities of the truck,” GM said today. The unveiling of the redesigned trucks at Michigan Motion Picture Studios will come a month before the Detroit auto show.... Read More »

 

Ram launches marketing for 2013 light-duty pickup

1:30 pm U.S. ET | Oct. 8, 2012
Chrysler Group's Ram brand has unveiled a new series of TV commercials featuring actor Sam Elliott and Latin musician Juanes that it will use to launch the re-engineered 2013 Ram 1500 pickup.... Read More »

 

Chevy plans high-sticker luxury pickups

12:01 am U.S. ET | Sept. 24, 2012
General Motors plans a luxury trim level for its next-generation Chevrolet Silverado pickup, its answer to the leather-swathed top offerings of its rivals. GM will name the model the High Country, according to dealers briefed on the plans during a national Chevy dealer meeting this month in Las Vegas.... Read More »

 

CARS & CONCEPTS

Next-generation Chevy Silverado gets taller, beefier

12:01 am U.S. ET | Sept. 24, 2012
The next-generation Chevrolet Silverado full-sized pickup will be 3 to 4 inches taller than the current version and will have a brawnier look when it debuts next year as a 2014 model. General Motors executives unveiled the redesigned Silverado to a few thousand Chevrolet dealers this month in Las Vegas.... Read More »

 

U.S. Treasury expects GM shares to rise before it will sell

9:32 pm U.S. ET | Sept. 21, 2012
The Treasury expects General Motors' stock price to rise in the future, offering the government a better chance to cut its losses in the automaker, people familiar with Treasury's thinking said.... Read More »

 

Let the pickup wars begin

12:01 am U.S. ET | Sept. 17, 2012
General Motors has been cranking out pickups to stockpile them ahead of factory downtime this summer and fall, as it retools for the next-generation trucks due out by summer. Now it's crunch time. The company wants to whittle its four-month supply to less than three months by year end.... Read More »

 

The pickup hiccup: Over?

12:01 am U.S. ET | July 30, 2012
Six to eight times a month now, someone who brings an F-150 into Earnhardt Ford for service ends up buying a new truck instead of going ahead with the repair. The trucks coming in are so old and run-down that it makes more sense to replace them, says John Nissen, general manager of the dealership in suburban Phoenix.... Read More »

 

FINAL ASSEMBLY

GM will skip Texas state fair, hide new trucks from rivals

12:01 am U.S. ET | July 9, 2012
General Motors is playing a game of Texas Hold'em with the launch of its redesigned full-sized pickups.... Read More »

 

GM's female manufacturing chief faces big truck test

12:22 pm U.S. ET | June 25, 2012
GM's global manufacturing chief Diana Tremblay is one of the highest-ranking women in the automotive industry. Throughout her 35-year career at GM, she has made her mark in what were regarded as male domains, from directing foundry workers to staring down union labor negotiators. Now she faces an even more critical task for the world's largest automaker -- ensuring the smooth 2013 introduction of the automaker's all-important remodeled full-size pickup trucks and SUVs.... Read More »

 

CARS & CONCEPTS

Some GM pickups may get diesels

12:01 am U.S. ET | June 11, 2012
General Motors is considering a diesel engine for light-duty versions of its redesigned full-sized pickups. GM North America President Mark Reuss said in an interview that a diesel is among the options for the next-generation Chevrolet Silverado and GMC Sierra, which are due in showrooms next spring.... Read More »

 

MIKE COLIAS

How GM plans to solve mpg puzzle on new pickups

3:51 pm U.S. ET | June 5, 2012
Ford's huge success with its EcoBoost V-6 engine on its pickups is well-documented. So GM just can't wait to match Ford with a V-6 turbo when GM's next-generation pickups roll out next year, right? Not so fast.... Read More »

 

GM to shift Super Bowl ad savings to support model launches in 2013

1:21 pm U.S. ET | May 31, 2012
GM's top marketing executive said today the automaker will plow savings from a recent decision to drop Super Bowl advertising into other ads and marketing efforts to support a slate of vehicle launches planned in 2013. In his first public comments since GM confirmed two weeks ago that it plans to pass on advertising during the 2013 Super Bowl, GM global marketing chief Joel Ewanick said he has “started reapplying those dollars to other very efficient ways of doing the same thing.”... Read More »

 

MIKE COLIAS

Five reasons why GM's Super Bowl pass is baffling

12:33 pm U.S. ET | May 24, 2012
Since GM's decision last week not to suit up for the Super Bowl next year, I've chatted with folks inside and outside GM. I've read what others think. I've mulled. And I still don't get GM's decision not to advertise during the Big Game.... Read More »