Silverado

GM chases heavy-duty truck crown with new exteriors, cab redesign

12:01 am U.S. ET | Sept. 30, 2013
General Motors is going after Ford Motor Co.'s sales lead in heavy-duty trucks.... Read More »

 

GM faces limited supply of most popular V-8 pickups, report says

4:58 pm U.S. ET | Sept. 29, 2013
General Motors, introducing its first redesigned pickups since 2006, can’t make enough of the most popular versions of its new Chevrolet Silverado and GMC Sierra, three people familiar with the effort told Bloomberg.... Read More »

 

GM's Silverado, Sierra workhorses take aim at Ford's heavy-duty crown

1:00 pm U.S. ET | Sept. 26, 2013
GM has clothed its re-engineered heavy-duty pickups in fresh sheet metal and provided nicer interiors for 2015 in an effort to capitalize on surging demand for big workhorse trucks.... Read More »

 

The pickup wars: Ford under siege

12:01 am U.S. ET | Sept. 23, 2013
The autumn pickup wars have been joined, with Ford aggressively defending its segment leadership against redesigned rivals from General Motors and Chrysler Group's Ram brand.... Read More »

 

GM's Silverado edges Ram as Consumer Reports' top pickup

6:00 am U.S. ET | Sept. 17, 2013
GM's redesigned 2014 Chevrolet Silverado 1500 edged Chrysler Group's updated Ram 1500 in an evaluation of the two freshest full-sized pickup trucks by Consumer Reports magazine. But the Ram may be the better truck for consumers who use their vehicles for everyday commuting, the magazine said.... Read More »

 

New V-6 enhances mpg for GM's large pickups

12:01 am U.S. ET | Sept. 8, 2013
GM is counting on a new V-6 engine built in a retooled New York plant to put the 2014 Chevrolet Silverado and GMC Sierra on the shopping lists of pickup buyers looking for fuel economy.... Read More »

 

Chevy plans Silverado ad stampede on SportsCenter's NFL opener

3:29 pm U.S. ET | Sept. 5, 2013
Chevrolet Silverado will be as hard to avoid as the Baltimore Ravens pass rush for those tuning into ESPN's telecast of "SportsCenter" Thursday. Chevy has bought every second of commercial time during the first hour of the telecast to present its own version of a media roadblock for the all-new 2014 Silverado, according to Molly Peck, director of advertising for Chevrolet.... Read More »

 

Chevy steers its Silverado into a Texas-sized bonanza

12:01 am U.S. ET | Sept. 2, 2013
Trying to prod Texans to buy its redesigned full-sized pickup, Chevy has managed to get the Silverado named the official truck of University of Texas football.... Read More »

 

Chevrolet saddles up with U of Texas in Silverado marketing deal

3:27 pm U.S. ET | Aug. 26, 2013
Chevrolet, aiming to give a boost to the launch of the redesigned 2014 Silverado, has signed a multi-year marketing partnership with the University of Texas' athletics programs. Financial terms of the pact were not released.... Read More »

 

Silverado, Sierra pickups first in class to get 5 stars under tougher U.S. crash tests

4:10 pm U.S. ET | Aug. 20, 2013
The 2014 Chevrolet Silverado and GMC Sierra have received five-star overall safety ratings from U.S. safety regulators, giving GM a marketing edge over rival pickups.... Read More »

 

GM recalls 843 '14 Silverado, Sierra pickups for airbag glitch

11:20 am U.S. ET | July 19, 2013
General Motors is recalling 843 units of the 2014 Chevrolet Silverado and GMC Sierra crew cab pickup trucks because the passenger airbag may not fully inflate in a crash.... Read More »

 

Report: GM planning strict diet for new pickup trucks

2:39 pm U.S. ET | July 18, 2013
GM is preparing to put its full-sized pickup trucks on a severe diet to meet future government fuel-economy standards and stay competitive with rival Ford, according to several people familiar with its plans. But GM likely won't be able to implement an extensive weight reduction program until the just-redesigned Chevrolet Silverado and GMC Sierra are overhauled again in 2019, according to supplier sources.... Read More »

 

Chevy pushes a not-just-tough truck

12:01 am U.S. ET | July 8, 2013
General Motors' biggest advertising launch since its 2009 bankruptcy began last week with a commercial for the 2014 Chevrolet Silverado... Read More »

 

Sweet vindication for GM's pickup planners

12:01 am U.S. ET | July 8, 2013
After 18 months of enduring skeptical questions about its huge pickup inventory, General Motors executives are enjoying sweet vindication.... Read More »

 

GM volume up 7%, propelled by trucks, small cars

2:00 pm U.S. ET | July 2, 2013
General Motors' June sales rose 7 percent, as strong demand for pickups and small cars propelled Chevrolet to its strongest month in nearly five years.... Read More »

 

GM readies Chevy Silverado ad blitz to recapture pickup share

12:01 am U.S. ET | July 2, 2013
GM this week is kicking off its biggest advertising campaign in at least five years with an emotional tribute to hardworking Chevrolet Silverado owners, the start of a campaign for the redesigned 2014 pickup that's likely to top $300 million.... Read More »

 

Ford, Chrysler counter GM with new V-6 pickups for 2014

12:47 pm U.S. ET | June 28, 2013
The battle in six-cylinder pickups takes an interesting twist this fall with the launch of the 2014 Ford F-150 Tremor and the 2014 Ram 1500 EcoDiesel. Both trucks feature turbocharged V6 engines, but take different approaches to reach different segments of the full-size pickup audience.... Read More »

 

MIKE COLIAS

Why Sierra holds the key to GM denting Ford's premium-pickup reign

3:29 pm U.S. ET | June 19, 2013
When GM unveiled its next-generation Chevy Silverado and GMC Sierra in December, journalists were offered separate, symbolic lunch buffets: bratwursts and baked beans at the Silverado exhibit and pita wraps and beet salad on the Sierra side.... Read More »

 

GM says new V-6 pickups' fuel efficiency exceed Ford’s F series

10:49 am U.S. ET | June 19, 2013
General Motors, introducing redesigned full-sized pickups this year, said its new Chevrolet Silverado and GMC Sierra base engines will exceed the fuel economy of Ford's F series.... Read More »

 

'14 GM pickups get strong projected resale values

12:01 am U.S. ET | June 17, 2013
The redesigned 2014 Chevrolet Silverado and GMC Sierra now arriving in showrooms sport sharply stronger resale values than the models they replace. ALG, a research company that monitors and projects vehicle values, assigned a forecasted residual value of 55 percent after 36 months for the crew-cab Silverado, and 56 percent for the Sierra.... Read More »

 

GM goal: Loyalty on the lift

12:01 am U.S. ET | June 10, 2013
General Motors' expansion of free maintenance across its 2014 Chevrolet, Buick and GMC lineups aims to draw more customers to the showroom -- and to keep them coming back to the service drive.... Read More »

 

Energy, real estate rebound driving pickup sales, Detroit 3 share gains

12:34 am U.S. ET | June 4, 2013
Record energy production coupled with a sustained housing recovery are pushing pickup sales to the highest level in as much as eight years and driving Detroit's comeback. Detroit's 3 automakers have gained 1.2 points of market share this year, the first time all three have gained share during the January- though-May period in at least 18 years, as sales continue on a pace for the best year since 2007.... Read More »

 

NEEDED: 'THICK SKIN'

GM designer knows crucial launches produce a love-hate response

12:01 am U.S. ET | May 20, 2013
Chevrolet designer Tom Peters describes the blocky, chiseled front end of the 2014 Silverado pickup as a "fist in the wind." The metaphor also could describe the resolve Peters needs to weather his critics as the lead designer for two of the most closely scrutinized vehicles on the planet: the Silverado and Corvette.... Read More »

 

'14 Silverado: More brawn, quieter ride

12:01 am U.S. ET | May 13, 2013
Chevrolet packs more power and torque, better fuel economy and a much improved interior into the first redesign of its Silverado full-sized pickup in seven years.... Read More »

 

MIKE COLIAS

Silverado hand-wringers should relax -- for now

12:15 pm U.S. ET | May 9, 2013
There was hand-wringing, even some flat out panic, when General Motors unwrapped its next-generation Chevrolet Silverado in December. Many dealers, enthusiasts and writers questioned whether the pickup's design went far enough. Did GM whiff on its most critical vehicle launch since its 2009 bankruptcy? No.... Read More »

 

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