Colorado

Chevy runs digital video ads in print

10:54 am U.S. ET | April 16, 2015

Chevrolet has purchased a series of print ads to show off digital videos promoting the Colorado pickup....
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Chevy adds GearOn edition to Colorado lineup

11:00 am U.S. ET | Feb. 10, 2015

Chevrolet is introducing a special edition Colorado pickup with an accessory system for mounting bikes, skis, kayaks and other outdoor toys. The GearOn model, to debut at this week's Chicago Auto Show, includes bars, a divider and cargo tie-down rings....
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RICHARD TRUETT

BLOG: Handicapping the finalists for North American Car, Truck of Year

11:00 am U.S. ET | Dec. 16, 2014

Automakers love winning awards for best in show. Most would dispatch an executive to Nome, Alaska, in February to pick up some shiny hardware for the company’s trophy case....
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Chevy Colorado edges Ford F-150 for Motor Trend Truck of the Year honor

7:00 am U.S. ET | Dec. 3, 2014

Motor Trend named the 2015 Chevrolet Colorado pickup its Truck of the Year, edging out Ford's aluminum-bodied F-150....
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No letup in pickup wars among Big 3

12:01 am U.S. ET | Dec. 1, 2014

Officially, Ford's two fiercest truck competitors had little to say about the fuel economy ratings for the new aluminum-body F-150 that underwhelmed some pundits. But behind the scenes, rivals' wheels are in motion....
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Chevy Colorado, in ZR2 gear, is ready to hit the rocky trails

7:30 pm U.S. ET | Nov. 19, 2014

Chevrolet's off-road Colorado concept is its boldest effort yet to position the midsize pickup as a versatile truck for active, outdoorsy types. A production version of the Colorado ZR2 would give GM an answer to Ford's F-150 SVT Raptor....
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After 'stuff' happens, Chevy team scrambles

12:01 am U.S. ET | Nov. 8, 2014

Chevy's swift response in converting an awkward World Series award presentation from a punch line to a marketing coup became a case study on the real-time power of social media to seize a moment. Chevy estimates it netted an extra $5 million in media exposure for its new midsize truck....
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NICK BUNKLEY

BLOG: How the 'Chevy Guy' became, you know, a hit and stuff

10:51 am U.S. ET | Oct. 30, 2014

Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with “you know, technology and stuff.”...
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Chevy's marketing push for Colorado calls for precision

12:01 am U.S. ET | Oct. 13, 2014

The strategy for a Chevrolet Silverado marketing launch is pretty straightforward: Target current owners in the loyalty-heavy segment....
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Airbag flaw snags GM pickups

12:01 am U.S. ET | Oct. 6, 2014

The high-profile launch of General Motors' new midsize pickup trucks hit an early snag last week as GM told dealers to halt deliveries because of a pending safety recall to fix an airbag wiring defect....
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THE GM RECALL

GM recall of 379,401 U.S. vehicles includes Cadillac SRX, Chevy Spark

7:56 am U.S. ET | Oct. 3, 2014

General Motors today said it will conduct two more recalls. They cover 524,384 vehicles globally, including 379,401 in the United States....
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GM halts 2015 Chevy Colorado, GMC Canyon deliveries to fix airbag flaw

10:19 am U.S. ET | Oct. 3, 2014

GM instructed dealers to halt deliveries of the new 2015 Chevrolet Colorado and GMC Canyon pickups because of a pending safety recall to fix an airbag defect, just two weeks after shipments began for the high-profile launch....
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Gear hauler

12:01 am U.S. ET | Sept. 29, 2014

At the State Fair of Texas in Dallas last week, Chevrolet introduced the 2015 Colorado Sport, a midsize pickup shown in this sketch with GearOn, a storage system that handles bicycles, kayaks and other equipment....
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GM midsize pickups carry heavy load

12:01 am U.S. ET | Sept. 28, 2014

The Chevrolet Colorado can haul 7,000 pounds. But it also must carry the weight of General Motors' entire truck strategy. GM's three-truck approach is among the biggest wagers Detroit has seen in a long time. The entries make GM the only automaker to offer heavy-duty, light-duty and midsize pickups....
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GM adding 3rd shift to Chevy Colorado, GMC Canyon plant in Missouri

12:00 pm U.S. ET | Sept. 16, 2014

GM will add a third production shift at a Missouri assembly plant where its new midsize pickups and commercial vans are made. GM last week started output of the redesigned 2015 Chevrolet Colorado and GMC Canyon at the factory after a two-year hiatus for the trucks....
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GM gets dealer buy-in on new midsize pickup

12:01 am U.S. ET | Sept. 8, 2014

GM says dealers ordered 28,000 Colorados and another 14,000 Canyons during the first 30 days after it began taking orders, more than five times its forecast....
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GM says early orders surge for Colorado pickup

6:25 pm U.S. ET | Sept. 2, 2014

Chevrolet dealers requested nearly 30,000 Colorado pickups in the month since General Motors began taking orders for the mid-sized truck -- about five times more than the company had forecast....
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Price gap creates opportunity for GM’s Colorado, Canyon

12:01 am U.S. ET | Aug. 11, 2014

GM's contrarian move to re-enter the compact pickup segment this fall with the Chevy Colorado and GMC Canyon comes at an opportune time, an Automotive News review of more than a decade's worth of data suggests....
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GM prices '15 mid-sized pickups up to $10,000 below big trucks

4:00 pm U.S. ET | Aug. 5, 2014

The new Chevrolet Colorado and GMC Canyon mid-sized pickups will be priced about $8,000 to $10,000 less than comparably equipped models of their larger showroom siblings, the Silverado and Sierra. The base 2015 Colorado, to be launched this fall after a two-year hiatus, will carry a sticker of $20,995, including $895 for shipping, GM said today....
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