Colorado

Chevy's marketing push for Colorado calls for precision

12:01 am U.S. ET | Oct. 13, 2014
The strategy for a Chevrolet Silverado marketing launch is pretty straightforward: Target current owners in the loyalty-heavy segment....
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Airbag flaw snags GM pickups

12:01 am U.S. ET | Oct. 6, 2014
The high-profile launch of General Motors' new midsize pickup trucks hit an early snag last week as GM told dealers to halt deliveries because of a pending safety recall to fix an airbag wiring defect....
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THE GM RECALL

GM recall of 379,401 U.S. vehicles includes Cadillac SRX, Chevy Spark

7:56 am U.S. ET | Oct. 3, 2014
General Motors today said it will conduct two more recalls. They cover 524,384 vehicles globally, including 379,401 in the United States....
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GM halts 2015 Chevy Colorado, GMC Canyon deliveries to fix airbag flaw

10:19 am U.S. ET | Oct. 3, 2014
GM instructed dealers to halt deliveries of the new 2015 Chevrolet Colorado and GMC Canyon pickups because of a pending safety recall to fix an airbag defect, just two weeks after shipments began for the high-profile launch....
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Gear hauler

12:01 am U.S. ET | Sept. 29, 2014
At the State Fair of Texas in Dallas last week, Chevrolet introduced the 2015 Colorado Sport, a midsize pickup shown in this sketch with GearOn, a storage system that handles bicycles, kayaks and other equipment....
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GM midsize pickups carry heavy load

12:01 am U.S. ET | Sept. 28, 2014
The Chevrolet Colorado can haul 7,000 pounds. But it also must carry the weight of General Motors' entire truck strategy. GM's three-truck approach is among the biggest wagers Detroit has seen in a long time. The entries make GM the only automaker to offer heavy-duty, light-duty and midsize pickups....
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GM adding 3rd shift to Chevy Colorado, GMC Canyon plant in Missouri

12:00 pm U.S. ET | Sept. 16, 2014
GM will add a third production shift at a Missouri assembly plant where its new midsize pickups and commercial vans are made. GM last week started output of the redesigned 2015 Chevrolet Colorado and GMC Canyon at the factory after a two-year hiatus for the trucks....
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GM gets dealer buy-in on new midsize pickup

12:01 am U.S. ET | Sept. 8, 2014
GM says dealers ordered 28,000 Colorados and another 14,000 Canyons during the first 30 days after it began taking orders, more than five times its forecast....
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GM says early orders surge for Colorado pickup

6:25 pm U.S. ET | Sept. 2, 2014
Chevrolet dealers requested nearly 30,000 Colorado pickups in the month since General Motors began taking orders for the mid-sized truck -- about five times more than the company had forecast....
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Price gap creates opportunity for GM’s Colorado, Canyon

12:01 am U.S. ET | Aug. 11, 2014
GM's contrarian move to re-enter the compact pickup segment this fall with the Chevy Colorado and GMC Canyon comes at an opportune time, an Automotive News review of more than a decade's worth of data suggests....
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GM prices '15 mid-sized pickups up to $10,000 below big trucks

4:00 pm U.S. ET | Aug. 5, 2014
The new Chevrolet Colorado and GMC Canyon mid-sized pickups will be priced about $8,000 to $10,000 less than comparably equipped models of their larger showroom siblings, the Silverado and Sierra. The base 2015 Colorado, to be launched this fall after a two-year hiatus, will carry a sticker of $20,995, including $895 for shipping, GM said today....
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RICHARD TRUETT

The mad truck dash to 30 mpg on highway and pickup gold

4:19 pm U.S. ET | Feb. 11, 2014
If you thought the pickup wars -- manufacturers' ongoing offensive to top each other with towing and payload increases and an ever-expanding array of luxury features -- couldn't get any more intense, you are dead wrong....
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Ram diesel tops pickup mpg ratings

12:01 am U.S. ET | Feb. 10, 2014
While the Ford F-150 is shedding pounds to improve fuel economy, the 2014 Ram 1500 used a new diesel engine to achieve a highway rating of 28 mpg, the highest for any pickup on sale in the United States....
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LINDSAY CHAPPELL

In Chicago, trucks get their mojo back

1:53 pm U.S. ET | Feb. 7, 2014
A new groundswell is taking place for sporty trucks. Of all the vehicles on display this week at the Chicago Auto Show, the pickup segment stands out....
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RICHARD TRUETT

A weighty matter: Chevy Colorado vs. Ford F-150

10:39 am U.S. ET | Jan. 18, 2014
In the race to get the weight out of pickups, GM -- not Ford -- may actually be the biggest loser. Ford rolled out the long awaited 2015 aluminum-bodied F-150 this week, and claimed the curb weight will be 550 to 700 pounds less than the 2014 version forged with steel sheet metal. Hats off to Ford. That's huge....
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LETTER TO THE EDITOR

Colorado: Size it, price it right

12:01 am U.S. ET | Dec. 23, 2013
As a 30-year Chevy dealer in rural truck country, I am excited to see a new Colorado mid-sized pickup on the way....
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LETTER TO THE EDITOR

Time to revive the Rampage?

12:01 am U.S. ET | Dec. 16, 2013
I believe GM's new pickups will be well received in the marketplace. However, I also believe that a market exists for a variation of those vehicles....
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2013 L.A. AUTO SHOW: ANALYSIS

Stars come out in L.A.

12:01 am U.S. ET | Nov. 23, 2013
The Los Angeles Auto Show proved fertile ground for four important world debuts. Here are the highlights....
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2013 L.A. AUTO SHOW

Chevy banks on mid-sized pickup comeback with 2015 Colorado

12:01 am U.S. ET | Nov. 20, 2013
GM is betting that an eye-catching, fuel-efficient mid-sized pickup can draw buyers from Toyota and inject life into a segment that its Detroit 3 rivals have abandoned. The 2015 Chevrolet Colorado that GM unveils today uses a version of the full-sized 2014 Silverado's fully boxed frame and mimics its upscale, refined interior....
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MIKE COLIAS

The Chevy Colorado's checklist

9:30 pm U.S. ET | Nov. 18, 2013
Chevrolet's redesigned Colorado makes its debut at the auto show here this week amid plenty of anticipation -- and no small amount of skepticism....
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GM and Toyota to battle for smaller pickup truck segment

1:24 pm U.S. ET | Nov. 18, 2013
While the Detroit Three dominate big pickups, Toyota has become the top mid-size truck seller in the United States with its Tacoma. GM, which stopped building a mid-size pickup for the United States last year, is returning to the segment with a redesigned version of the Chevrolet Colorado, betting it can appeal to Toyota buyers....
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DAN AKERSON, CEO, GENERAL MOTORS

Strong product is vital to balancing pricing, share

12:01 am U.S. ET | Nov. 18, 2013
CEO Dan Akerson, 65, believes this product momentum will boost GM's U.S. market share, which is now just over 18 percent....
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