ChevroletChevy joins 'Mad Men' buzz on Twitter 4:11 pm U.S. ET | May 20, 2013 Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night’s episode. AMC’s television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega.... Read More »
NEEDED: 'THICK SKIN' GM designer knows crucial launches produce a love-hate response 12:01 am U.S. ET | May 20, 2013 Chevrolet designer Tom Peters describes the blocky, chiseled front end of the 2014 Silverado pickup as a "fist in the wind." The metaphor also could describe the resolve Peters needs to weather his critics as the lead designer for two of the most closely scrutinized vehicles on the planet: the Silverado and Corvette.... Read More »
GM's Cruze diesel ghostbuster 12:01 am U.S. ET | May 20, 2013 No one on Mike Siegrist's engineering team talks about the failed Oldsmobile diesel V-8 from the 1980s. But it's there, a 745-pound cast-iron ghost. Siegrist leads the 50-member engineering team that is equipping the first GM car in North America with a diesel since 1986.... Read More »
Chevy will get a version of small Nissan cargo van 12:01 am U.S. ET | May 20, 2013 General Motors will sell a restyled version of Nissan's four-cylinder NV200 commercial van as the 2015 Chevrolet City Express in the fall of 2014.... Read More »
European car sales post 1st gain in 19 months 5:19 am U.S. ET | May 17, 2013 European car sales rose for the first time in 19 months as a gain in consumer sentiment in countries using the euro led to rebounds in Germany and Spain. Still, the European auto market is at a two-decade low, and industry executives are forecasting a drop of about 5 percent for 2013 amid a recession in the 17-nation euro zone.... Read More »
MARKETING EXECUTIVE Q&A: CHRIS PERRY Chevy pitches more than heritage ahead of key launches 12:01 am U.S. ET | May 13, 2013 This year, Chevrolet is rolling out 13 new or redesigned vehicles, including some of its most important nameplates, such as the Silverado full-sized pickup, Impala large sedan and the seventh-generation Corvette. The busy launch schedule comes at a time of flux for Chevrolet marketing.... Read More »
'14 Silverado: More brawn, quieter ride 12:01 am U.S. ET | May 13, 2013 Chevrolet packs more power and torque, better fuel economy and a much improved interior into the first redesign of its Silverado full-sized pickup in seven years.... Read More »
Chevy aims new Vette at Porsche buyers 12:01 am U.S. ET | May 13, 2013 General Motors and Chevrolet's ad agency, Commonwealth of Detroit, are plotting an ambitious marketing strategy for the 2014 Corvette Stingray, one of GM's biggest launches of the year.... Read More »
FINAL ASSEMBLY Really, Don Draper? You want the Vega account? 12:01 am U.S. ET | May 13, 2013 It looks like the popular AMC series "Mad Men," about a fictional New York advertising agency in the late 1960s, is trading in its Jaguar business for a Chevrolet Vega.... Read More »
Corvettes from 2005-2007 being probed over headlight problems 10:21 am U.S. ET | May 10, 2013 Federal auto safety regulators have launched a preliminary investigation into the Chevrolet Corvette from model years 2005 to 2007, citing dozens of complaints that the car's headlights can turn themselves off without warning.... Read More »
MIKE COLIAS Silverado hand-wringers should relax -- for now 12:15 pm U.S. ET | May 9, 2013 There was hand-wringing, even some flat out panic, when General Motors unwrapped its next-generation Chevrolet Silverado in December. Many dealers, enthusiasts and writers questioned whether the pickup's design went far enough. Did GM whiff on its most critical vehicle launch since its 2009 bankruptcy? No.... Read More »
NICK BUNKLEY Why Chevy execs are suddenly watching 'Mad Men' 2:19 pm U.S. ET | May 7, 2013 One of Joel Ewanick's big moves in his brief reign as chief marketing officer of General Motors was to combine two rival ad agencies and give them the Chevrolet account, ousting Campbell Ewald after decades of experience. It turns out that Don Draper had that exact same idea in 1968.... Read More »
GM to discuss labor woes with S. Korea president, union rep saysMay 7, 2013 14:29 CET GM will discuss labor woes in South Korea with the country's president, the automaker's CEO was quoted as saying by its Korean union, a move that could complicate already troubled relations with its work force in the country. GM makes most of the Chevrolet vehicles it sells in Europe in Korea.... Read More »
CARS & CONCEPTS Reuss wants a volume rwd Chevy 12:01 am U.S. ET | May 6, 2013 Atop Mark Reuss' wish list for Chevrolet's lineup is a modestly priced, rear-wheel-drive sporty car to appeal to young drivers.... Read More »
LG Chem to start production at Mich. car battery plant in July 1:52 pm U.S. ET | May 6, 2013 South Korean battery maker LG Chem plans to begin commercial production at its Michigan factory in July and will initially supply its products to General Motors' Volt electric vehicles.... Read More »
Chevy courts 'girls' on social media 12:01 am U.S. ET | May 6, 2013 Some Chevy local marketing associations are finding prospective customers with Facebook pages tailored to women in specific metro areas, melding marketing messages with local goings-on.... Read More »
2nd lives for EV batteries could cut prices 12:01 am U.S. ET | May 6, 2013 Lithium ion battery packs that power some electrified vehicles could end up feeding juice into the electrical grid -- a development that could cut EV ownership costs.... Read More »
CARS & CONCEPTS High Country is Chevy's high-price pickup hopeful 8:00 pm U.S. ET | May 5, 2013 With its redesigned 2014 Silverado, Chevrolet will offer its answer to a proliferation of premium pickups: a high-end truck badged the High Country.... Read More »
Mid-sized sedans, hot in 2012, cool off 5:11 pm U.S. ET | May 1, 2013 For the third straight month, a different car has topped the giant mid-sized sedan market, a segment that has significantly slowed this year as competition intensifies. Sales declined in April for seven of the 10 top mid-sized cars. Overall, mid-sized car sales fell 1 percent in the month and are up just 2 percent so far this year.... Read More »
Big trucks, small cars lift GM's sales 11% 2:34 pm U.S. ET | May 1, 2013 General Motors' U.S. sales grew 11 percent in April on a surge in demand for vehicles at both ends of GM's lineup: big trucks and small cars.... Read More »
Base '14 Vette priced at $51,995 12:01 am U.S. ET | April 29, 2013 General Motors has set the base price of the 2014 Chevrolet Corvette Stingray coupe at $51,995, including shipping, $1,400 more than the outgoing model. The base convertible will be $56,995 with shipping, $1,240 more than its predecessor.... Read More »
Chevy Spark gets 119-mpg rating 12:01 am U.S. ET | April 29, 2013 General Motors says its Chevrolet Spark EV will get the equivalent of 119 mpg in combined city and highway driving, the best efficiency of any U.S. car on sale to the public.... Read More »
Automakers pitch green cars for saving money, not the planet 8:23 am U.S. ET | April 28, 2013 Nissan is joining General Motors and Tesla Motors, the largest sellers of rechargeable autos in North America, in promoting the money-saving benefits of battery-powered cars over saving the planet.... Read More »
Tesla Model S topped Chevy's Volt in Q1 sales 2:59 pm U.S. ET | April 26, 2013 Tesla Motors is North America's rechargeable auto sales leader so far this year as its Model S sedan passed GM's Chevrolet Volt in the first quarter.... Read More »
New Vette's base price set at $51,995, up 3% 12:30 pm U.S. ET | April 26, 2013 GM set the base price of the 2014 Chevrolet Corvette Stingray coupe at $51,995, including destination charges, $1,400 more than the outgoing model.... Read More »
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Toyota's Lentz: 'It's really a three-horse race'Toyota's Jim Lentz believes the Camry will extend is 11-year reign as the best-selling car in the United... Mon., May 20» Watch the Video |
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