Escalade

DOUBLE-EDGED SWORD

Escalade does everything, except represent Cadillac's future

12:01 am U.S. ET | Dec. 14, 2015

The Escalade's success since its spring 2014 redesign has given Cadillac and its dealers a glimpse of what life could be like under the long-term vision laid out by brand chief Johan de Nysschen. But the fact that Cadillac's most successful vehicle is also furthest from the brand's core performance mission is a paradox that makes Cadillac executives uneasy....
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New message to shoppers: Caddy Escalade is refined

12:01 am U.S. ET | Nov. 23, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago....
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MIKE COLIAS

BLOG: Pressure on XT5 to deliver amid Caddy's lineup quagmire

11:07 am U.S. ET | Nov. 20, 2015

Cadillac and its dealers are counting on the clean-slate redesign of the XT5 crossover to help the brand snap out of a sales funk before an influx of fresh product begins arriving in 2018....
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Cadillac to launch holiday ad campaign for Escalade

4:05 pm U.S. ET | Nov. 18, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago....
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Cadillac wants to push Escalade into the $100,000-plus market

12:01 am U.S. ET | Sept. 21, 2015

Cadillac is considering a dramatic move upmarket for its hot-selling Escalade, as Rolls-Royce, Bentley and Maserati enter the premium six-figure market for superluxury SUVs....
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GM said to be boosting production of big SUVs, pickups

5:32 pm U.S. ET | Aug. 13, 2015

General Motors is boosting production of its highly profitable large SUVs and trucks to a pace that could result in 48,000 to 60,000 additional vehicles for the 2016 model year, in a bid to capitalize on rising demand, sources told Reuters....
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Cadillac's conundrum: Dare to change Escalade?

12:01 am U.S. ET | April 20, 2015

To say the redesigned Cadillac Escalade is a hit would be an understatement. Cadillac's product planners already are mulling the next iteration of the hulking SUV, says Cadillac boss Johan de Nysschen. That's where it gets tricky....
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KRISHNAN ANANTHARAMAN

BLOG: Cadillac's challenge is to be incomparable. Escalade is.

12:34 pm U.S. ET | April 1, 2015

Cadillac has something very special in its stable. But it's not the CT6....
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