You must have an Automotive Newssubscription to view the digital edition
Click here to subscribe
General Motors is stepping up its defense of the Cadillac Escalade SUV by offering $10,000 discounts to some current customers to keep them from straying to the hot-selling new Lincoln Navigator.
For shoppers with an eye on the new Navigator SUV -- or any Lincoln, for that matter -- General Motors is offering a $5,000 discount to make them think twice.
GM dangles $10K spiff to keep Escalade owners from Navigator; Ghosn: Renault-Nissan options open; JLR to ax 1,000 jobs; SUVs, EVs star in Beijing; Record utility-vehicle loyalty.
GM battles Lincoln Navigator with $5K Escalade spiff; Ford forms China EV venture; Nissan profits take hit; Ally raises Carvana bet; Taxis in age of Uber; Chevy Truck radio station.
Automotive NewsJobs Board
Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.
Sign up today to get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we'll deliver.
Entire contents © Crain Communications, Inc.
Use of editorial content without permission is strictly prohibited. All Rights Reserved.