Cadillac

RICHARD TRUETT

De Nysschen, 'Dare' I say, needs a better plan to rebuild Caddy's image

12:01 am U.S. ET | Feb. 24, 2015
An open letter to Cadillac boss Johan de Nysschen: Fixing Cadillac will be the biggest challenge of your career, a far larger task, even, than breathing new life into Audi. My brother is a perfect example why....
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Cadillac considers Vsport model for ATS

12:01 am U.S. ET | Feb. 23, 2015
The ATS could get an up-level Vsport model as Cadillac seeks ways to regain momentum for the compact sedan. Vsport, Cadillac's answer to Audi's S and BMW's M Sport packages, was introduced with the XTS sedan in mid-2013, followed by a version of the CTS sedan....
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OMARI GARDNER

A no-holds-barred online Q&A with Cadillac boss Johan de Nysschen

3:46 pm U.S. ET | Feb. 23, 2015
Jalopnik beckoned its readers this afternoon to “Ask Cadillac President de Nysschen anything.” They were more than happy to oblige....
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RED CARPET NIGHT

Cadillac's new branding effort debuts at the Oscars; CT6 gets sneak peek

7:00 pm U.S. ET | Feb. 22, 2015
The commercials that Cadillac teed up for the Oscars broadcast Sunday night could be seen as simply the first step in what brand boss Johan de Nysschen has described as a "journey" to luxury prominence. Or maybe it's the crushing of the first batch of grapes -- de Nysschen has also likened Cadillac's comeback to "crafting a fine wine."...
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GUEST BLOG

Cadillac has a new brand strategy involving subtlety and fashion

2:05 pm U.S. ET | Feb. 20, 2015
Bet you never thought you'd utter the words "Anna Wintour" and "Cadillac" in the same breath. Well, think again....
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Cadillac launches brand-building ad for Oscars night

1:30 pm U.S. ET | Feb. 18, 2015
Cadillac will debut its new advertising direction during the Oscars broadcast Sunday with a contemplative commercial that quotes from a Teddy Roosevelt speech, anchored by the tag line "Dare Greatly."...
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GM faces roadblocks in rebuilding Cadillac brand

8:35 am U.S. ET | Feb. 10, 2015
GM CEO Mary Barra's strategy of rebuilding the Cadillac brand has run into twin roadblocks: the carmaker can't persuade enough American sedan buyers to switch from foreign competitors such as BMW or Mercedes, and it can't make enough of its Escalade SUVs to satisfy domestic demand....
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Cadillac will start pricing ATS-V at $61,460

4:00 pm U.S. ET | Feb. 10, 2015
Cadillac's high-performance variant of its ATS sport sedan, the ATS-V, will start at $61,460. The coupe will start at $63,660....
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GM trucks, fleet drive 18% gain; pricing jumps

11:00 am U.S. ET | Feb. 3, 2015
Big demand for trucks and a spike in deliveries to fleet customers sent General Motors' January sales up 18 percent from a year ago, the company's best start to a year since 2008....
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MAKE MEETINGS

'Off script,' Caddy boss clears the air

12:01 am U.S. ET | Feb. 2, 2015
Last month, Cadillac President Johan de Nysschen said he has never had a bad make meeting at an NADA convention. His streak remains intact, by many accounts, despite ample dealer unease and some anger heading into the Jan. 24 gathering in San Francisco....
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Cadillac chief strives to reassure anxious dealers

3:15 pm U.S. ET | Jan. 24, 2015
Cadillac President Johan de Nysschen sought to reassure dealers at the brand's make meeting that he isn't out to eliminate stores, though he offered few details about the broad facility-investment plan that he outlined earlier this week....
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Independent repair shops edge out dealership mechanics in customer satisfaction survey

3:27 pm U.S. ET | Jan. 22, 2015
When it comes to vehicle repairs, independent shops may be pleasing customers more than mechanics at dealerships' service bays, a Consumer Reports' survey said today....
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Cadillac boss to introduce 'boutique' store concept to 700 dealers

9:37 am U.S. ET | Jan. 22, 2015
Cadillac plans to ask about 700 of its dealerships to invest in small "boutique" stores that would offer "high technology showrooms" and a higher level of service than they offer today. Cadillac President Johan de Nysschen outlined the plan in an appearance at the Washington, DC, auto show today and will do so again at the National Automobile Dealers Association convention in San Francisco this weekend....
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Q&A WITH GREG JACKSON | CEO, PRESTIGE AUTOMOTIVE GROUP

Minority dealers still don't reflect minority purchases

12:00 pm U.S. ET | Jan. 22, 2015
Today, Prestige CEO Greg Jackson owns four dealerships in southeastern Michigan that sold 10,177 new Cadillac, Ford, Toyota and Mercedes-Benz vehicles last year....
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HOWARD DRAKE, CADILLAC NATIONAL DEALER COUNCIL

At a challenging time, 'dealers want to believe in Johan'

12:00 pm U.S. ET | Jan. 22, 2015
The last two years have been a roller coaster ride for Cadillac dealers. Sales fell back to earth last year, declining 7 percent, after Cadillac emerged as the fastest-growing luxury brand in 2013. Meanwhile, new Cadillac President Johan de Nysschen has told dealers to prepare for continued tough times as he plots Cadillac's return as a luxury force. Dealers are behind his vision, says Howard Drake....
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Caddy's focus: Plug lineup holes

12:01 am U.S. ET | Jan. 19, 2015
Cadillac President Johan de Nysschen has had about five months since taking over the brand to assess the gaps in his vehicle lineup. He has found a lot of them....
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LETTER TO THE EDITOR

Is Cadillac going the wrong way?

12:01 am U.S. ET | Jan. 19, 2015
Do you think it's odd that General Motors is moving Cadillac to New York City? I realize that it involves only a small number of people, but at a time when major car companies are moving headquarters to lower the costs of doing business, New York seems like a bad choice....
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Hug fest? Not at Cadillac

12:01 am U.S. ET | Jan. 18, 2015
With industry light-vehicle sales soaring toward 17 million and transaction prices at record highs, the dealer-factory meetings set for this week in San Francisco threaten to break out into hug fests. Probably not at Cadillac, though, where a seven-month sales slump is stinging dealers....
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GM to crank up production of Escalades amid tight supplies

12:01 pm U.S. ET | Jan. 13, 2015
Cadillac is boosting production of its Escalade SUV amid strong demand for the redesigned truck, which rolled out last spring....
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Cadillac will develop entry-level sedan, de Nysschen says

5:37 pm U.S. ET | Jan. 12, 2015
Cadillac President Johan de Nysschen said sales of the ATS compact sedan have been hurt by the Mercedes CLA and other lower-priced recent entries, and he plans to respond with an entry-level sedan of his own....
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GM to splurge $12 billion to fund new Cadillac models by 2020

1:16 pm U.S. ET | Jan. 12, 2015
General Motors, working to revive its slumping Cadillac luxury brand, plans to spend $12 billion to develop eight new models by 2020 and two more in the next decade, the brand’s chief said....
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Cadillac drops price on CTS sedan by up to $3,000

2:17 pm U.S. ET | Jan. 7, 2015
Cadillac is cutting prices on its CTS sedan in the US by as much as $3,000, a partial walk back of a big price increase 15 months ago that dealers say has driven away some loyal buyers. Cadillac told dealers in a memo that it will reduce sticker prices on most 2015 CTS models by $1,000 to $3,000, effective today....
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Welburn inspires GM's evolving style

12:01 am U.S. ET | Jan. 5, 2015
Ed Welburn is approaching a milestone: March marks his 10th year as General Motors' first global design chief....
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De Nysschen: Infiniti deserves a driver's car

12:01 am U.S. ET | Jan. 5, 2015
Chatting on Facebook recently, Cadillac CEO Johan de Nysschen called out a former Infiniti underling for supposedly killing the Q50 Eau Rouge, the Nissan GT-R-powered high-performance sedan that de Nysschen championed before leaving Infiniti for Cadillac last summer....
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CADILLAC

New bosses are shaking it up

12:01 am U.S. ET | Jan. 5, 2015
Brand chief Johan de Nysschen, who took over in August, and marketing head Uwe Ellinghaus, on the job since January 2014, have quickly shaken things up....
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