CadillacCadillac's Ferguson expands exec team to drive growth 12:00 pm U.S. ET | April 12, 2013  Cadillac chief Bob Ferguson is expanding and shuffling his executive team to speed the luxury brand's international growth. Don Butler, head of U.S. marketing since March 2010, has been reassigned as vice president of global strategic development for Cadillac, a newly created position. He continues to report to Ferguson.... Read More »
Ex-GM marketing boss LaNeve takes over Lincoln's ad agency 5:15 pm U.S. ET | April 8, 2013  Mark LaNeve, former top North American marketer at General Motors and ex-head of Cadillac, has taken over as president of the Lincoln brand's ad agency. LaNeve replaces Cameron McNaughton, who had been president of the agency, Hudson Rouge, since it was founded in 2011.... Read More »
For Cadillac, early signs of another renaissance 12:01 am U.S. ET | April 6, 2013  At his Houston Cadillac store last weekend, Carl Sewell had an unusual experience: He helped a mother secure a baby seat into a car she was considering. Young-shopper sightings were once a rarity for Sewell. Behind the new ATS sedan, which is helping draw a new type of buyer, Cadillac posted a 49 percent rise in sales last month.... Read More »
MIKE COLIAS Cadillac tries to overcome walk-on status 10:01 am U.S. ET | April 2, 2013  When I was in college, I walked onto the football team. It didn't take long for me to grasp a cold reality: To get the coaches' attention, I had to be better than the scholarship players. That's where Cadillac is today in its quest to play on the same field with the German luxury brands.... Read More »
NEW YORK AUTO SHOW Some dazzled N.Y.; some blew their noses 12:01 am U.S. ET | April 1, 2013  As West Coast Editor Mark Rechtin considered the vehicles unveiled at the New York auto show, he encountered a design trait we're destined to see more of: Sleek, sloping hoods are being replaced with bulkier snouts and corners.... Read More »
MIKE COLIAS GM's Alpha plan to beat the alpha dogs of luxury 12:01 am U.S. ET | April 1, 2013  The accolades heaped on Cadillac's ATS compact sedan owe much to the built-from-scratch rear-wheel-drive architecture on which it rides. It's code-named Alpha, and it's the same platform that underpins the next-generation 2014 Cadillac CTS. But Alpha almost never came to be Mike Colias covers General Motors for Automotive News.... Read More »
Redone CTS pushes performance, design 12:01 am U.S. ET | April 1, 2013  For the 2014 CTS sedan, Cadillac is following the same playbook it used for the ATS compact: push performance and design, and go right after German rivals.... Read More »
GM meets with 3 agencies vying for Cadillac ad business 1:19 pm U.S. ET | March 29, 2013  Three major advertising agencies are vying to handle Cadillac's creative account. Executives from the three companies -- Interpublic Group, Omnicom Group and Publicis Groupe -- met in Detroit on Thursday with General Motors' marketing leadership about the Cadillac pitch.... Read More »
2013 NEW YORK AUTO SHOW 2014 Cadillac CTS emerges before New York auto show 9:23 am U.S. ET | March 26, 2013  Cadillac's plans to make a big splash at the New York auto show with the redesigned 2014 CTS sedan were jump-started Monday by the Internet as a number of photos of the car were posted online.... Read More »
2013 NEW YORK AUTO SHOW Redesigned Cadillac CTS boosts performance, size to take on BMW, Benz 6:00 pm U.S. ET | March 26, 2013  The redesigned Cadillac CTS sedan shows that the brand is sticking with performance in its bid to get onto the shopping lists of import-minded buyers. GM bills the 2014 CTS, unveiled on the eve of the New York auto show, as lighter than the BMW 5 series and Mercedes E class, with "the most agile driving dynamics" among mid-sized luxury sedans.... Read More »
NEW YORK AUTO SHOW PREVIEW Show to star a cavalcade of crossovers and SUVs 12:01 am U.S. ET | March 25, 2013  A parade of new and redesigned crossovers and SUVs will headline the New York auto show this week. The list includes the Jeep Cherokee, which replaces the Liberty, and new renditions of the Acura MDX, Toyota Highlander and Range Rover Sport. Subaru will debut a hybrid version of its XV Crosstrek.... Read More »
Buick, Caddy recall 33,700 new vehicles to fix transmission software 12:27 pm U.S. ET | March 20, 2013  GM is recalling about 33,700 model-year 2013 Buick LaCrosse sedans and Cadillac SRX crossover vehicles globally to address a potential software problem that could increase the risk of a crash.... Read More »
2013 NEW YORK AUTO SHOW Redesigned 2014 Cadillac CTS to pack twin-turbo V-6 12:13 pm U.S. ET | March 18, 2013  The redesigned 2014 Cadillac CTS sedan that goes on sale this fall will have a 420-hp, twin-turbo 3.6-liter V-6 engine as an option. The redesigned CTS will be unveiled next week at the New York auto show.... Read More »
GM shuffling ad agencies for Chevy, Cadillac 12:01 am U.S. ET | March 18, 2013 General Motors is shuffling the advertising agencies of its most important brands, Chevrolet and Cadillac, as it embarks on a busy vehicle launch schedule.... Read More »
GM aims to spend $38 million on Michigan plant where it plans to move Camaro output 5:11 pm U.S. ET | March 14, 2013 GM wants to invest more than $38 million in a Lansing, Mich., plant where it plans to move Chevrolet Camaro production.... Read More »
BILL SHEA 'Cadillac deserves better,' says ad veteran Gary Topolewski 11:03 am U.S. ET | March 13, 2013  Detroit advertising industry veteran Gary Topolewski knows a little something about Cadillac's advertising, which appears to be on the verge landing at Campbell Ewald. Topolewski is credited with helping revive the General Motors luxury car brand with Led Zeppelin-pumping television commercials in the early 2000s in a campaign called "Breakthrough."... Read More »
GM marketing shakeup may end joint venture that handles Chevy advertising 9:02 pm U.S. ET | March 12, 2013  GM is considering another shakeup in Chevrolet marketing that would end a joint venture created last year between two large agencies to handle Chevy's creative advertising globally. Discussions are underway that would consolidate most of Chevrolet's creative work under Interpublic Group's McCann Worldgroup, one half of the 50-50 venture called Commonwealth that was formed nearly a year ago with Omnicom Group Inc.'s Goodby, Silverstein & Partners, according to a person familiar with the talks.... Read More »
GM considering Campbell Ewald for Cadillac ad work 8:02 pm U.S. ET | March 11, 2013  Cadillac is considering naming a longtime General Motors partner, Campbell Ewald, to become its new advertising agency of record in a deal that could be worth about $244 million in media billings annually, sources have told Crain's Detroit Business, an affiliate of Automotive News.... Read More »
GM rises 7%; trucks shine, cars slip 2:58 pm U.S. ET | March 1, 2013 GM customers shrugged off higher fuel prices and snapped up pickups, SUVs and large crossovers in February, propelling GM to a 7 percent sales gain. GM sold 224,314 units last month, the company said today. Its gain outpaced the industry's modest 4 percent growth. It's the second straight month that GM has gained market share after slipping last year to 17.9 percent, from 19.6 percent in 2011.... Read More »
Japanese brands continue to dominate Consumer Reports' rankings 12:45 pm U.S. ET | Feb. 26, 2013  Japanese brands, led by Lexus, Subaru and Mazda, continue to dominate Consumer Reports' rankings of the best light vehicles on the market, claiming “top pick” honors in seven out of 10 product segments and capturing the top seven spots for overall brand reliability and performance. The brands that scored best on the magazine's report cards for 2013 were Lexus, with a score of 79 out of 100, followed by Subaru and Mazda, which both scored a 76.... Read More »
Jeep gets hacked on Twitter 4:07 pm U.S. ET | Feb. 19, 2013  The Jeep brand's Twitter account was hacked this afternoon and given a thorough makeover by Internet tricksters. The account's Jeep logo was swapped with a Cadillac logo and its wallpaper was replaced with a photo of a McDonald's-themed vehicle with a man holding a Ronald McDonald doll out of the window.... Read More »
MAKE MEETINGS -- CADILLAC Cadillac expects fresh lineup to lift retail sales 35% 12:01 am U.S. ET | Feb. 18, 2013  Cadillac is targeting a retail sales jump of about 35 percent this year and plans a fall rollout of the next-generation CTS sedan, General Motors executives told dealers at the make meeting.... Read More »
DEALER COUNCIL LEADERS Cadillac dealer: We need an S-class fighter 12:01 am U.S. ET | Feb. 11, 2013  As General Motors CEO Dan Akerson ponders whether to authorize production of a flagship sedan for Cadillac, the head of the luxury brand's dealer council has some advice for him. "We clearly need an S-class competitor," says Carl Sewell, co-chairman of the Cadillac National Dealer Council.... Read More »
Cadillac targets 35% retail sales gain this year 5:40 pm U.S. ET | Feb. 10, 2013  Cadillac is targeting a retail sales jump of about 35 percent this year and plans an autumn rollout of the next-generation CTS sedan, General Motors executives told dealers today during their make meeting here at the National Automobile Dealers Association convention.... Read More »
Q&A: CARL SEWELL -- CADILLAC NATIONAL DEALER COUNCIL 'Life is looking pretty good for a Cadillac dealer' 12:01 am U.S. ET | Feb. 8, 2013  Last summer, General Motors launched the XTS large sedan and ATS compact, both new entries. Late this year, GM is expected to roll out a redesigned CTS sedan. The next-generation Escalade SUV and the ELR plug-in hybrid should arrive in the first half of 2014. Cadillac dealers will focus on product training to prepare for those launches, says Carl Sewell, co-chairman of the Cadillac National Dealer Council.... Read More »
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 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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